Laundry Care in Austria
Innovation and the creation of new categories and products to add to standard laundry detergents or fabric softeners are contributing to growth in what is otherwise a relatively saturated environment. Products that can save time, energy and money are driving demand, such as laundry boosters, pods (especially multi-functional ones like the new Persil Discs), cold wash detergents and fabric fresheners. Major players such as Henkel and Procter & Gamble are driving the innovation in laundry care. He...
Euromonitor International's Laundry Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Laundry Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Prospects
Innovation Still Proving Attractive To Consumers
Sustainability and Green Solutions Helping To Drive Growth in Laundry Care
Unit Prices and Average Price Per Wash Continue To Fall
Competitive Landscape
Leader Henkel Records Strong Sales and Share Growth
Shift Towards Eco-friendly Brands Continues
Private Label Still An Important Presence Despite Falling Share
Category Data
Table 1 Sales of Laundry Care by Category: Value 2014-2019
Table 2 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 3 Sales of Laundry Aids by Category: Value 2014-2019
Table 4 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 5 Sales of Laundry Detergents by Category: Value 2014-2019
Table 6 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 7 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 8 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 9 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 10 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 11 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 12 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 13 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 14 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
Executive Summary
Home Care Continues Recording Positive Growth in 2019
Convenience and Effectiveness Still Key Factors, But Green Products Also on the Rise
Global Players Continue To Dominate Home Care
Multifunctionality and Innovation Driving New Product Launches
Positive Development Expected To Continue for Home Care
Market Data
Table 15 Sales of Home Care by Category: Value 2014-2019
Table 16 Sales of Home Care by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Home Care: % Value 2015-2019
Table 18 LBN Brand Shares of Home Care: % Value 2016-2019
Table 19 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 20 Distribution of Home Care by Format: % Value 2014-2019
Table 21 Distribution of Home Care by Format and Category: % Value 2019
Table 22 Forecast Sales of Home Care by Category: Value 2019-2024
Table 23 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Prospects
Innovation Still Proving Attractive To Consumers
Sustainability and Green Solutions Helping To Drive Growth in Laundry Care
Unit Prices and Average Price Per Wash Continue To Fall
Competitive Landscape
Leader Henkel Records Strong Sales and Share Growth
Shift Towards Eco-friendly Brands Continues
Private Label Still An Important Presence Despite Falling Share
Category Data
Table 1 Sales of Laundry Care by Category: Value 2014-2019
Table 2 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 3 Sales of Laundry Aids by Category: Value 2014-2019
Table 4 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 5 Sales of Laundry Detergents by Category: Value 2014-2019
Table 6 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 7 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 8 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 9 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 10 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 11 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 12 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 13 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 14 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
Executive Summary
Home Care Continues Recording Positive Growth in 2019
Convenience and Effectiveness Still Key Factors, But Green Products Also on the Rise
Global Players Continue To Dominate Home Care
Multifunctionality and Innovation Driving New Product Launches
Positive Development Expected To Continue for Home Care
Market Data
Table 15 Sales of Home Care by Category: Value 2014-2019
Table 16 Sales of Home Care by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Home Care: % Value 2015-2019
Table 18 LBN Brand Shares of Home Care: % Value 2016-2019
Table 19 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 20 Distribution of Home Care by Format: % Value 2014-2019
Table 21 Distribution of Home Care by Format and Category: % Value 2019
Table 22 Forecast Sales of Home Care by Category: Value 2019-2024
Table 23 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
