Italsilva SpA in Home Care (Italy)

June 2013 | 2 pages | ID: I98475AF643EN
Euromonitor International Ltd

Abstracts

Italsilva has not changed its business strategy much over the past decade and is not expected to do so over the forecast period. The company will continue to focus on its Spuma di Sciampagna brand, by increasing the brand awareness amongst consumers as well as its product range. Italsilva’s new product development strategy will aim to differentiate the brand from its competitors and to fight private label using added-value features, maintaining the fragrances and detergent characteristics of...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

ITALSILVA SPA IN HOME CARE (ITALY)
Euromonitor International
June 2013

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Italsilva SpA: Key Facts
Company Background
Production
Summary 2 Italsilva SpA: Production Statistics 2012
Competitive Positioning
Summary 3 Italsilva SpA: Competitive Position 2012