Colgate-Palmolive France SA in Home Care (France)

July 2013 | 3 pages | ID: C69EDF7DFADEN
Euromonitor International Ltd

Abstracts

For Colgate-Palmolive France, the priority is to invest further in its “green” range of products, Ajax Natura Verde and in a new generation of all-in-one products, notably in dishwashing with Paic Excel +. However, whilst the latter innovation has room for growth, industry sources have doubts about the long-term potential of Ajax Natura Verde, notably due the possible lack of profitability of this brand and the growing scepticism from some consumers about standard brands with neo-green...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

COLGATE-PALMOLIVE FRANCE SA IN HOME CARE (FRANCE)
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Colgate-Palmolive France SA: Key Facts
Summary 2 Colgate-Palmolive France SA: Operational Indicators
Company Background
Production
Summary 3 Colgate-Palmolive France SA: Production Statistics 2012
Competitive Positionning
Summary 4 Colgate-Palmolive France SA: Competitive Position 2012