Cera Ingleza Indústria e Comércio Ltda in Home Care (Brazil)
Cera Ingleza attempts to fill in potential gaps left behind by home care giants such as Reckitt Benckiser through the expansion of its portfolio into attractive categories such as surface care, insecticides and auto care. The company´s strategy consists in the offer of reasonably priced products to lower income groups. Growth strategies include expansion into the southern region, São Paulo and Rio de Janeiro.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
CERA INGLEZA INDÚSTRIA E COMÉRCIO LTDA IN HOME CARE (BRAZIL)
Euromonitor International
July 2013
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Cera Ingleza Indústria e Comércio Ltda: Key Facts
Company Background
Production
Summary 2 Cera Ingleza Indústria e Comércio Ltda: Production Statistics 2012
Competitive Positioning
Summary 3 Cera Ingleza Indústria e Comércio Ltda: Competitive Position 2012
Euromonitor International
July 2013
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Cera Ingleza Indústria e Comércio Ltda: Key Facts
Company Background
Production
Summary 2 Cera Ingleza Indústria e Comércio Ltda: Production Statistics 2012
Competitive Positioning
Summary 3 Cera Ingleza Indústria e Comércio Ltda: Competitive Position 2012