Bolton Solitaire SA in Home Care (France)
Bolton Solitaire aims to expand its presence in the French home care market notably in surface and toilet care. In 2012 it was trying to reach this aim by making bigger investments in advertising and in-store promotions and innovations such as Solitaire Savon Noir – made with soft soap, a vintage ingredient. Although soft soap is trendy in France now, competitors deem Bolton Solitaire is not sufficiently innovative, notably in toilet care. Due to its low marketing investments, the company...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
BOLTON SOLITAIRE SA IN HOME CARE (FRANCE)
Euromonitor International
July 2013
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Bolton Solitaire SA: Key Facts
Summary 2 Bolton Solitaire SA: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Bolton Solitaire SA: Competitive Position 2012
Euromonitor International
July 2013
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Bolton Solitaire SA: Key Facts
Summary 2 Bolton Solitaire SA: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Bolton Solitaire SA: Competitive Position 2012