Hot Drinks in Kenya

January 2024 | 34 pages | ID: HD6CA785C66EN
Euromonitor International Ltd

Abstracts

Hot drinks in Kenya showed a solid performance in 2023, with growth in total volume sales surpassing that recorded in 2022. This improvement was primarily driven by buoyant demand in tea, by far the largest of the three main categories, though coffee and other hot drinks also saw off- and on-trade volume sales increase. Along with population growth and traditional consumption habits, favourable socioeconomic trends supported the positive development of the market. In particular, the sustained ex...

Euromonitor International's Hot Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Hot Drinks in Kenya
Euromonitor International
January 2024

LIST OF CONTENTS AND TABLES

HOT DRINKS IN KENYA
EXECUTIVE SUMMARY
Hot drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments.
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 3 Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 4 Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN KENYA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Favourable socioeconomic conditions boost coffee consumption
Interest in fresh coffee increases as consumers develop more discerning tastes
Demand for instant coffee mixes continues to rise
PROSPECTS AND OPPORTUNITIES
Robust growth in off- and on-trade volume sales projected
Health and environmental concerns will continue to boost demand for organic coffee
Increasing consumer sophistication expected to stimulate innovation
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2018-2023
Table 27 Retail Sales of Coffee by Category: Value 2018-2023
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 29 Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 30 NBO Company Shares of Coffee: % Retail Value 2019-2023
Table 31 LBN Brand Shares of Coffee: % Retail Value 2020-2023
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
Table 33 Forecast Retail Sales of Coffee by Category: Value 2023-2028
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028
TEA IN KENYA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Tea bags increasingly favoured over loose tea
Fruit/herbal tea consumption bolstered by rising health-consciousness
Gold Crown Beverages remains one of Kenya’s best performing tea producers
PROSPECTS AND OPPORTUNITIES
Preventive health trend will continue to broaden appeal of green tea
Sasini set to adopt solar power for its tea estates in Kenya
Further distribution gains projected for e-commerce
CATEGORY DATA
Table 36 Retail Sales of Tea by Category: Volume 2018-2023
Table 37 Retail Sales of Tea by Category: Value 2018-2023
Table 38 Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 39 Retail Sales of Tea by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of Tea: % Retail Value 2019-2023
Table 41 LBN Brand Shares of Tea: % Retail Value 2020-2023
Table 42 Forecast Retail Sales of Tea by Category: Volume 2023-2028
Table 43 Forecast Retail Sales of Tea by Category: Value 2023-2028
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028
OTHER HOT DRINKS IN KENYA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Chocolate-based flavoured powder drinks grows fastest in retail volume terms
Rising health-consciousness continues to shape consumer preferences
Leading brands focus retail promotional activities on supermarkets and e-commerce
PROSPECTS AND OPPORTUNITIES
Health concerns and inflationary pressures expected to weaken demand
Chocolate-based flavoured powder drinks set to show the most resilient performance
Development of healthy alternatives will be a priority for manufacturers
CATEGORY DATA
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2019-2023
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2020-2023
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2023-2028
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2023-2028
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2023-2028
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2023-2028