Global Natural Household Cleaners Market Size Study, By Product (Surface Cleaners, Glass Cleaners, Fabric Cleaners), By Application (Bathroom, Kitchen, Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online), and Regional Forecasts 2022-2032

January 2025 | 285 pages | ID: G23403075C2CEN
Bizwit Research & Consulting LLP

Abstracts

The global natural household cleaners market was valued at USD 6.26 billion in 2023 and is anticipated to grow at a robust CAGR of 11.3% over the forecast period 2024-2032, reaching a market size of USD 16.41 billion by 2032. Increasing consumer awareness about the harmful effects of chemical-based cleaners on health and the environment is a key driver of this market. The shift toward eco-friendly and natural alternatives aligns with growing consumer preferences for sustainable living and organic products.

Surface cleaners accounted for the largest revenue share of 55.3% in 2023, driven by their broad applicability and increasing consumer preference for non-toxic and plant-based cleaning solutions. Meanwhile, the fabric cleaners segment is projected to grow at the fastest CAGR of 11.8% during the forecast period, reflecting the growing adoption of gentle, eco-friendly laundry solutions.

The online distribution channel is expected to expand rapidly, supported by e-commerce growth, convenience, and the increasing influence of digital marketing. However, supermarkets/hypermarkets remain dominant due to their strong distribution networks and consumer trust.

Regionally, Europe led the market with a 33% revenue share in 2023, propelled by stringent regulations on chemical-based cleaning products and high consumer awareness. North America is expected to exhibit the fastest growth, driven by increased health-consciousness and a shift toward sustainable lifestyles.

Major Market Players Included in this Report Are:

• Henkel AG & Co. KGaA
• Procter & Gamble
• Unilever
• Johnson & Son Inc.
• Reckitt Benckiser Group PLC
• Godrej Consumer Products Limited
• The Clorox Company
• Kao Corporation
• The Honest Company, Inc.
• Midea Group

The Detailed Segments and Sub-Segments of the Market Are Explained Below:

By Product:

• Surface Cleaners
• Glass Cleaners
• Fabric Cleaners

By Application:

• Bathroom
• Kitchen
• Others

By Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online

By Region:

North America

• U.S.
• Canada
• Mexico

Europe

• Germany
• UK
• France
• Italy
• Spain

Asia-Pacific

• China
• Japan
• India
• Australia & New Zealand

Latin America

• Brazil

Middle East & Africa

• South Africa
• Saudi Arabia

Years Considered for the Study:

• Historical Years: 2022
• Base Year: 2023
• Forecast Period: 2024-2032

Key Takeaways

• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional-level analysis for each market segment.
• Detailed analysis of the geographical landscape, with country-level insights across key regions.
• Competitive landscape featuring profiles of major players, market share, and SWOT analysis.
• Analysis of market dynamics, including drivers, challenges, and opportunities.
• Examination of disruptive trends and emerging technologies in the natural household cleaners market.
• Recommendations on strategic market approaches for stakeholders and new entrants.

Contents

CHAPTER 1. GLOBAL NATURAL HOUSEHOLD CLEANERS MARKET EXECUTIVE SUMMARY

1.1. Global Natural Household Cleaners Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
  1.3.1. By Product
  1.3.2. By Application
  1.3.3. By Distribution Channel
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion

CHAPTER 2. GLOBAL NATURAL HOUSEHOLD CLEANERS MARKET DEFINITION AND RESEARCH ASSUMPTIONS

2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
  2.3.1. Inclusion & Exclusion
  2.3.2. Limitations
  2.3.3. Supply Side Analysis
  2.3.4. Demand Side Analysis
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates

CHAPTER 3. GLOBAL NATURAL HOUSEHOLD CLEANERS MARKET DYNAMICS

3.1. Market Drivers
  3.1.1. Growing Consumer Awareness of Chemical-Free Cleaners
  3.1.2. Stringent Government Regulations Promoting Eco-Friendly Products
  3.1.3. Rising Disposable Income and Preference for Premium Products
3.2. Market Challenges
  3.2.1. High Costs of Natural Products Compared to Conventional Cleaners
  3.2.2. Limited Awareness in Emerging Markets
3.3. Market Opportunities
  3.3.1. Innovations in Product Formulation and Sustainable Packaging
  3.3.2. Expansion of E-commerce Distribution Channels

CHAPTER 4. GLOBAL NATURAL HOUSEHOLD CLEANERS MARKET INDUSTRY ANALYSIS

4.1. Porter’s 5 Force Model
4.2. PESTEL Analysis
4.3. Top Investment Opportunity
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion

CHAPTER 5. GLOBAL NATURAL HOUSEHOLD CLEANERS MARKET SIZE & FORECASTS BY PRODUCT (2022-2032)

5.1. Segment Dashboard
5.2. Revenue Trend Analysis
  5.2.1. Surface Cleaners
  5.2.2. Glass Cleaners
  5.2.3. Fabric Cleaners

CHAPTER 6. GLOBAL NATURAL HOUSEHOLD CLEANERS MARKET SIZE & FORECASTS BY APPLICATION (2022-2032)

6.1. Segment Dashboard
6.2. Revenue Trend Analysis
  6.2.1. Bathroom
  6.2.2. Kitchen
  6.2.3. Others

CHAPTER 7. GLOBAL NATURAL HOUSEHOLD CLEANERS MARKET SIZE & FORECASTS BY DISTRIBUTION CHANNEL (2022-2032)

7.1. Segment Dashboard
7.2. Revenue Trend Analysis
  7.2.1. Supermarkets/Hypermarkets
  7.2.2. Convenience Stores
  7.2.3. Online

CHAPTER 8. GLOBAL NATURAL HOUSEHOLD CLEANERS MARKET SIZE & FORECASTS BY REGION (2022-2032)

8.1. North America
  8.1.1. U.S.
  8.1.2. Canada
  8.1.3. Mexico
8.2. Europe
  8.2.1. Germany
  8.2.2. UK
  8.2.3. France
  8.2.4. Italy
  8.2.5. Spain
8.3. Asia-Pacific
  8.3.1. China
  8.3.2. Japan
  8.3.3. India
  8.3.4. Australia & New Zealand
8.4. Latin America
  8.4.1. Brazil
8.5. Middle East & Africa
  8.5.1. South Africa
  8.5.2. Saudi Arabia

CHAPTER 9. COMPETITIVE INTELLIGENCE

9.1. Key Company SWOT Analysis
  9.1.1. Henkel AG & Co. KGaA
  9.1.2. Procter & Gamble
  9.1.3. Unilever
9.2. Top Market Strategies
9.3. Company Profiles

CHAPTER 10. RESEARCH PROCESS

10.1. Research Process
  10.1.1. Data Mining
  10.1.2. Analysis
  10.1.3. Market Estimation
  10.1.4. Validation
  10.1.5. Publishing
10.2. Research Attributes

12. LIST OF TABLES

1. GLOBAL NATURAL HOUSEHOLD CLEANERS MARKET SCOPE

2. GLOBAL NATURAL HOUSEHOLD CLEANERS MARKET BY PRODUCT (2022-2032)

3. GLOBAL NATURAL HOUSEHOLD CLEANERS MARKET BY APPLICATION (2022-2032)

4. GLOBAL NATURAL HOUSEHOLD CLEANERS MARKET BY DISTRIBUTION CHANNEL (2022-2032)

5. REGIONAL MARKET TRENDS BY PRODUCT (2022-2032)

6. NORTH AMERICA NATURAL HOUSEHOLD CLEANERS MARKET REVENUE BREAKDOWN

...
This list is not complete; the final report contains more than 100 tables. The list may be updated in the final deliverable

12. LIST OF FIGURES

1. GLOBAL MARKET DYNAMICS FOR NATURAL HOUSEHOLD CLEANERS

2. REVENUE SHARE BY REGION (2022 & 2032)

3. MARKET TRENDS BY APPLICATION (2022-2032)

4. PORTER’S 5 FORCE MODEL REPRESENTATION

...
This list is not complete; the final report contains more than 50 figures. The list may be updated in the final deliverable.