Sunglasses in Turkey

May 2024 | 16 pages | ID: S8FDBAB1071EN
Euromonitor International Ltd

Abstracts

With Turkey continuing to see elevated inflation in 2024, consumers continue show a more cautious attitude towards consumption. As such, consumers are postponing purchases of non-essential products, such as sunglasses, which is resulting in a decline in sales in retail volume terms, with dynamic value growth down to price hikes rather than an increase in demand. Despite this, there are still some more affluent Turkish consumers that see sunglasses as a status symbol and these consumers continue...

Euromonitor International's Sunglasses in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sunglasses market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Sunglasses in Turkey
Euromonitor International
May 2024

LIST OF CONTENTS AND TABLES

SUNGLASSES IN TURKEY
KEY DATA FINDINGS

2024 DEVELOPMENTS

Economic instability and high inflation puts pressure on retail volume sales in 2024
Increase in tourism benefits sales while health-conscious parents invest in sunglasses for their children
Sustainability having a growing influence on sunglasses
PROSPECTS AND OPPORTUNITIES
Athleisure trend expected to influence demand for sunglasses
Demand for Ray-Ban meta smart glasses
E-commerce expected to become an increasingly important channel for sunglasses
CATEGORY DATA
Table 1 Sales of Sunglasses: Volume 2019-2024
Table 2 Sales of Sunglasses: Value 2019-2024
Table 3 Sales of Sunglasses: % Volume Growth 2019-2024
Table 4 Sales of Sunglasses: % Value Growth 2019-2024
Table 5 NBO Company Shares of Sunglasses: % Value 2019-2023
Table 6 LBN Brand Shares of Sunglasses: % Value 2020-2023
Table 7 Distribution of Sunglasses by Format: % Value 2019-2024
Table 8 Forecast Sales of Sunglasses: Volume 2024-2029
Table 9 Forecast Sales of Sunglasses: Value 2024-2029
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2024-2029
Table 11 Forecast Sales of Sunglasses: % Value Growth 2024-2029
EYEWEAR IN TURKEY
EXECUTIVE SUMMARY
Eyewear in 2024: The big picture

2024 KEY TRENDS

Competitive landscape
Retailing developments
What next for eyewear?
MARKET DATA
Table 12 Sales of Eyewear by Category: Volume 2019-2024
Table 13 Sales of Eyewear by Category: Value 2019-2024
Table 14 Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 15 Sales of Eyewear by Category: % Value Growth 2019-2024
Table 16 NBO Company Shares of Eyewear: % Value 2019-2023
Table 17 LBN Brand Shares of Eyewear: % Value 2020-2023
Table 18 Distribution of Eyewear by Format: % Value 2019-2024
Table 19 Forecast Sales of Eyewear by Category: Volume 2024-2029
Table 20 Forecast Sales of Eyewear by Category: Value 2024-2029
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2024-2029
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources