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Sunglasses in Russia

August 2020 | 19 pages | ID: SE22424899EEN
Euromonitor International Ltd

US$ 990.00

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Up to 2020, there was a growing trend among consumers in Russia to switch from unbranded Chinese products to branded sunglasses with unit prices in the range of RUB3,000-4,000. This was driven by a desire for quality and interesting design. However, currency volatility, stay-at-home measures and economic concerns caused by COVID-19 have combined to initially slow and then virtually halt this trend altogether. Sales of sunglasses are now expected to decline significantly over 2020 as a whole. Thi...

Euromonitor International's Sunglasses in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sunglasses market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
KEY DATA FINDINGS
2020 IMPACT
Retail closures and travel restrictions due to COVID-19 hit sunglasses hard in 2020
Luxury brands benefit from use of sunglasses as a fashion accessory
Branded sunglasses drive strong growth for international players in 2019 in a highly fragmented landscape
RECOVERY AND OPPORTUNITIES
Recovery expected in 2021 followed by marginal growth over the forecast period
Growth in e-commerce expected to reshape the retail landscape for sunglasses
Potential for polarised consumer spending due to lingering impact of COVID-19
CATEGORY DATA
Table 1 Sales of Sunglasses: Volume 2015-2020
Table 2 Sales of Sunglasses: Value 2015-2020
Table 3 Sales of Sunglasses: % Volume Growth 2015-2020
Table 4 Sales of Sunglasses: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sunglasses: % Value 2015-2019
Table 6 LBN Brand Shares of Sunglasses: % Value 2016-2019
Table 7 Distribution of Sunglasses by Format: % Value 2015-2020
Table 8 Forecast Sales of Sunglasses: Volume 2020-2025
Table 9 Forecast Sales of Sunglasses: Value 2020-2025
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2020-2025
Table 11 Forecast Sales of Sunglasses: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on eyewear
COVID-19 country impact
Company response
Retailing shift
What next for eyewear?
MARKET DATA
Table 12 Sales of Eyewear by Category: Volume 2015-2020
Table 13 Sales of Eyewear by Category: Value 2015-2020
Table 14 Sales of Eyewear by Category: % Volume Growth 2015-2020
Table 15 Sales of Eyewear by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Eyewear: % Value 2015-2019
Table 17 LBN Brand Shares of Eyewear: % Value 2016-2019
Table 18 Distribution of Eyewear by Format: % Value 2015-2020
Table 19 Forecast Sales of Eyewear by Category: Volume 2020-2025
Table 20 Forecast Sales of Eyewear by Category: Value 2020-2025
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DEFINITIONS
SOURCES
Summary 1 Research Sources


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