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Sunglasses in Germany

September 2020 | 22 pages | ID: SDC6E75BCCDEN
Euromonitor International Ltd

US$ 990.00

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The COVID-19 pandemic and the measures taken to try and contain it has weighed on sunglasses demand in 2020 as consumers have delayed their purchasing decisions due to uncertainty connected with summer holidays. Sunglasses is a secondary good, which is why consumers do not prioritise buying it, but rather wait “for better times”. Another reason for the poor performance of sunglasses in 2020, was the fact that Germans do not buy sunglasses every year, but every three years, on average, therefore...

Euromonitor International's Sunglasses in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sunglasses market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
KEY DATA FINDINGS
2020 IMPACT
Sales down due to lost overseas holiday occasions
Social media a key driver
Luxottica Germany continues to lead sunglasses
RECOVERY AND OPPORTUNITIES
Sales likely to take some time to fully recover
More diverse retail landscape of sunglasses due to its fashion nature
Sunglasses with sight correction are becoming increasingly popular
CATEGORY DATA
Table 1 Sales of Sunglasses: Volume 2015-2020
Table 2 Sales of Sunglasses: Value 2015-2020
Table 3 Sales of Sunglasses: % Volume Growth 2015-2020
Table 4 Sales of Sunglasses: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sunglasses: % Value 2015-2019
Table 6 LBN Brand Shares of Sunglasses: % Value 2016-2019
Table 7 Distribution of Sunglasses by Format: % Value 2015-2020
Table 8 Forecast Sales of Sunglasses: Volume 2020-2025
Table 9 Forecast Sales of Sunglasses: Value 2020-2025
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2020-2025
Table 11 Forecast Sales of Sunglasses: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on eyewear
COVID-19 country impact
Company response
Retailing shift
What next for eyewear?
MARKET DATA
Table 12 Sales of Eyewear by Category: Volume 2015-2020
Table 13 Sales of Eyewear by Category: Value 2015-2020
Table 14 Sales of Eyewear by Category: % Volume Growth 2015-2020
Table 15 Sales of Eyewear by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Eyewear: % Value 2015-2019
Table 17 LBN Brand Shares of Eyewear: % Value 2016-2019
Table 18 Distribution of Eyewear by Format: % Value 2015-2020
Table 19 Forecast Sales of Eyewear by Category: Volume 2020-2025
Table 20 Forecast Sales of Eyewear by Category: Value 2020-2025
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DEFINITIONS
SOURCES
Summary 1 Research Sources


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