Pro Optik Augenoptik Fachgeschäft GmbH in Eyewear (Germany)

September 2015 | 2 pages | ID: P28131B963AEN
Euromonitor International Ltd

Abstracts

Being ranked third in terms of number of outlets in Germany, Pro Optik aims to maintain its strong position in optical shops in Germany by further expanding its outlet network. To remain competitive with the fast-growing and leading chained optical shops (Fielmann and Apollo-Optik) the company positions its offerings at the budget price level, while claiming to offer a wide product range, top quality and comprehensive customer service. The company is expected to pursue this strategy in order to...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Contact Lenses, Spectacles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Eyewear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Pro Optik Augenoptik Fachgeschäft GmbH: Key Facts
Company Background
Internet Strategy
Private Label
Competitive Positioning
  Chart 1 Pro Optik Augenoptik Fachgeschäft GmbH: Pro Optik in Lörrach