Luxury Eyewear in Germany

April 2022 | 19 pages | ID: L782CB3C556EN
Euromonitor International Ltd

Abstracts

2021 was a much more positive year for luxury eyewear, as all categories rebounded to growth, starting the recovery process. This proves that eyewear remains an essential item for consumers. One of the factors supporting the positive performance of luxury eyewear was working and studying from home, as these activities were maintained to a great extent, and working from home is likely to continue in the longer term for some, with many consumers appreciating the change in their work-life balance.

Euromonitor International's Luxury Eyewear in Germany report offers a comprehensive guide to the size and shape of the Luxury Eyewear market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Eyewear retailing along with the development of consumers’ shopping patterns. Forecasts to 2026 illustrate how the market is set to change

Product coverage: Luxury Spectacle Frames, Luxury Sun Glasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Eyewear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

LUXURY EYEWEAR IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive performance thanks to work and study from home
Highly competitive landscape for luxury eyewear, with Safilo holding the biggest value share
Unit price development influenced by e-commerce
PROSPECTS AND OPPORTUNITIES
Recovery will be supported by men
Mix of trends to influence demand for luxury eyewear
In-store experiences for spectacles
CATEGORY DATA
Table 1 Sales of Luxury Eyewear by Category: Value 2016-2021
Table 2 Sales of Luxury Eyewear by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Luxury Eyewear: % Value 2016-2020
Table 4 LBN Brand Shares of Luxury Eyewear: % Value 2017-2020
Table 5 Distribution of Luxury Eyewear by Format: % Value 2016-2021
Table 6 Forecast Sales of Luxury Eyewear by Category: Value 2021-2026
Table 7 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2021-2026
LUXURY GOODS IN GERMANY
EXECUTIVE SUMMARY
Strong recovery despite prolonged disruption caused by the pandemic
The pandemic necessitates the e-commerce route
Personal luxury brands keep losing ground to premium and luxury cars
Lockdowns in 2021 further improve the performance of e-commerce
Luxury goods expected to grow solidly across categories
MARKET DATA
Table 8 Sales of Luxury Goods by Category: Value 2016-2021
Table 9 Sales of Luxury Goods by Category: % Value Growth 2016-2021
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
Table 11 NBO Company Shares of Luxury Goods: % Value 2016-2020
Table 12 LBN Brand Shares of Luxury Goods: % Value 2017-2020
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2021
Table 14 Forecast Sales of Luxury Goods by Category: Value 2021-2026
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources