Global Women’s Body Confidence and Self-Image, and the Market Impact
Concern with aesthetics is nothing new, but the fixation with self-image has reached unprecedented levels, thanks to the global rise of the “selfie culture” and constant exposure to idealised (and often unrealistic) images of female beauty via the media. This can lead to issues of body confidence and low self-esteem in some women, on the positive side it is providing growth opportunities for marketers in areas ranging from beauty, health and fashion products to digital apps and slimming aids.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Introduction
Body Confidence Issues
The Selfie Culture
The New Influencers
Consumer Habits and Market Impact
Outlook and Recommendations
Methodology and Sources
Body Confidence Issues
The Selfie Culture
The New Influencers
Consumer Habits and Market Impact
Outlook and Recommendations
Methodology and Sources
