Snack Bars in China

January 2015 | 76 pages | ID: S04B586F5EBEN
Euromonitor International Ltd

Abstracts

Snack bars continued to have only low sales in China, mainly due to limited product awareness. Sales are thus hindered by a small consumer base, with sales being strongest among young urban women, and by a small number of brands. There was also little marketing support for snack bars towards the end of the review period, with only a few companies having a strong presence and investing little in advertising or educating consumers about snack bars.

Euromonitor International's Snack Bars in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Breakfast Bars, Energy and Nutrition Bars, Fruit Bars, Granola/Muesli Bars, Other Snack Bars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Snack Bars market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Snack Bars by Category: Volume 2009-2014
  Table 2 Sales of Snack Bars by Category: Value 2009-2014
  Table 3 Sales of Snack Bars by Category: % Volume Growth 2009-2014
  Table 4 Sales of Snack Bars by Category: % Value Growth 2009-2014
  Table 5 NBO Company Shares of Snack Bars: % Value 2010-2014
  Table 6 LBN Brand Shares of Snack Bars: % Value 2011-2014
  Table 7 Distribution of Snack Bars by Format: % Value 2009-2014
  Table 8 Forecast Sales of Snack Bars by Category: Volume 2014-2019
  Table 9 Forecast Sales of Snack Bars by Category: Value 2014-2019
  Table 10 Forecast Sales of Snack Bars by Category: % Volume Growth 2014-2019
  Table 11 Forecast Sales of Snack Bars by Category: % Value Growth 2014-2019
Executive Summary
Packaged Food Registers Healthy Sales Growth in 2014
Healthy Packaged Food Continues To Gain Popularity in China
Domestic Players Provide Strong Competition To Multinationals
Supermarkets Continue To Lead But Face Growing Competition
Good Value Growth Expected Over Forecast Period
Key Trends and Developments
Subsidised Soybean Procurement Price To Affect Unit Price for Key Products
Relaxation of Government's One-child Policy Boosts Baby Food
Consumers Continue To Trade Up Despite Slowing Economic Growth
Foreign Companies Increasingly Face Food Safety Scandals
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Foodservice - Key Trends and Developments
Headlines
Trends - Sales To Foodservice
Trends - Foodservice
Prospects
Category Data
  Table 12 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Impulse and Ingulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  Table 17 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 26 Sales of Meal Solutions by Category: Volume 2009-2014
  Table 27 Sales of Meal Solutions by Category: Value 2009-2014
  Table 28 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  Table 29 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  Table 30 NBO Company Shares of Meal Solutions: % Value 2010-2014
  Table 31 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  Table 32 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  Table 33 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 36 Sales of Nutrition/Staples by Category: Volume 2009-2014
  Table 37 Sales of Nutrition/Staples by Category: Value 2009-2014
  Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  Table 40 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019
Market Data
  Table 46 Sales of Packaged Food by Category: Volume 2009-2014
  Table 47 Sales of Packaged Food by Category: Value 2009-2014
  Table 48 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  Table 49 Sales of Packaged Food by Category: % Value Growth 2009-2014
  Table 50 Sales of Packaged Food by Region: Value 2009-2014
  Table 51 Sales of Packaged Food by Region: % Value Growth 2009-2014
  Table 52 GBO Company Shares of Packaged Food: % Value 2010-2014
  Table 53 NBO Company Shares of Packaged Food: % Value 2010-2014
  Table 54 LBN Brand Shares of Packaged Food: % Value 2011-2014
  Table 55 Penetration of Private Label by Category: % Value 2009-2014
  Table 56 Distribution of Packaged Food by Format: % Value 2009-2014
  Table 57 Distribution of Packaged Food by Format and Category: % Value 2014
  Table 58 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  Table 59 Forecast Sales of Packaged Food by Category: Value 2014-2019
  Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources