North America Frozen Bakery Products Market Forecast to 2031 - Regional Analysis - by Product Type (Breads and Rolls, Cakes and Pastries, Biscuits and Cookies, and Others), Category (Gluten-Free and Conventional), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)

April 2025 | 128 pages | ID: N2EADB531BD8EN
The Insight Partners

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The North America frozen bakery products market was valued at US$ 3,094.59 million in 2023 and is expected projected to reach US$ 4,733.59 million by 2031; it is estimated to register a CAGR of 5.5% from 2023 to 2031.

Rising Demand for Frozen and Convenience Food Fuels North America Frozen Bakery Products Market

Hectic work schedules are changing the lifestyle and eating habits of consumers, thereby increasing their dependency on convenience foods and frozen food products. Convenience foods, such as frozen bakery products, allow consumers to save time and effort associated with ingredient shopping and baking preparations. The food industry is witnessing a surge in the consumption of high-quality convenience food. Frozen bakery products also save the effort and time spent on food preparation and provide the convenience of storage.

According to the “2023 Power of Frozen in Retail” by The Food Industry Association and the American Frozen Food Institute, frozen food sales in the US increased by 7.9%, reaching US$ 74.2 billion, over the year ended July 2023. The Millennial and Gen X populations are the major consumers of these products, shopping mostly in supercenters and through online channels. As per the government of Canada, the retail sales of frozen bakery products in Canada were reported to be US$ 280.8 million in 2022. As per the International Institute of Refrigeration, the sales of frozen foods increased by 3.6% in volume, reaching 3.91 million metric tons in 2022, compared to 3.77 million metric tons in 2021, in Germany.

Prominent market players offer a variety of frozen bakery products, including bread and rolls, biscuits and cookies, donuts, and muffins. These products have extended product shelf-life due to the blast-freezing process. According to the “2023 Food and Health Survey” conducted by the International Food Information Council in 2023, out of 1,022 Americans (aged between 18 and 80 years), 61% of participants chose convenience as a major factor impacting food buying decisions in 2023, which was 56% in 2022. Preprocessed food allows consumers to save time and effort associated with food preparation and reduces baking time. Thus, the rising demand for frozen and convenience food drives the global frozen bakery products market.

North America Frozen Bakery Products Market Overview

In North America, consumer preferences are shifting toward healthy and nutritious food options, which has surged the demand for vegan, gluten-free, high-fiber, high-protein, or low-calorie food, further influencing the frozen bakery products market. According to the "2023 Power of Frozen in Retail" by The Food Industry Association and the American Frozen Food Institute, frozen food sales in the US increased by 7.9%, reaching US$ 74.2 billion between July 2022 and July 2023. The report also reveals that the number of online grocery shoppers' shares who purchase frozen food through e-commerce channels is rising significantly. In 2020, 86% of online shoppers in the US bought groceries online, purchased frozen products through online retail. The top six reasons for purchasing frozen food are the long shelf-life of frozen foods (60%), consumer desire to stock up in case of food shortages (58%), the ease of preparation (46%), saving time on preparation and cleanup (36%) and consumers' belief that frozen foods are safer than fresh items (33%). As per the government of Canada, most Canadian bakery products were distributed through store-based retailing, with supermarkets accounting for a significant share in the sales of bakery products. Thus, the rising demand for frozen food drives the frozen bakery products market in the region.

North America Frozen Bakery Products Market Revenue and Forecast to 2031 (US$ Million)

North America Frozen Bakery Products Market Segmentation

The North America frozen bakery products market is categorized into product type, category, distribution channel, and country.

Based on product type, the North America frozen bakery products market is segmented into breads and rolls, cakes and pastries, biscuits and cookies, and others. The breads and rolls segment held the largest market share in 2023.

In terms of category, the North America frozen bakery products market is bifurcated into gluten-free and conventional. The conventional segment held a larger market share in 2023.

By distribution channel, the North America frozen bakery products market is categorized into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2023.

By country, the North America frozen bakery products market is segmented into the US, Canada, and Mexico. The US dominated the North America frozen bakery products market share in 2023.

Grupo Bimbo SAB de CV, Rhodes International Inc, General Mills Inc, Pepperidge Farm Inc, Bridgford Foods Corp, Conagra Brands Inc, Cole’s Quality Foods Inc, Sara Lee Frozen Bakery LLC, T. Marzetti Company, and The Edwards Baking Company are some of the leading companies operating in the North America frozen bakery products market.

Reason to buy
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America frozen bakery products market.
  • Highlights key business priorities to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the North America frozen bakery products market, thereby allowing players across the value chain to develop effective long-term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth North America market trends and outlook coupled with the factors driving the North America frozen bakery products market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.
The List of Companies - North America Frozen Bakery Products Market
  • Grupo Bimbo SAB de CV
  • Rhodes International Inc
  • General Mills Inc
  • Pepperidge Farm Inc
  • Bridgford Foods Corp
  • Conagra Brands Inc
  • Cole’s Quality Foods Inc
  • Sara Lee Frozen Bakery LLC
  • T. Marzetti Company
  • The Edwards Baking Company
1. INTRODUCTION

1.1 Report Guidance
1.2 Market Segmentation

2. EXECUTIVE SUMMARY

2.1 Key Insights
2.2 Market Attractiveness

3. RESEARCH METHODOLOGY

3.1 Secondary Research
3.2 Primary Research
  3.2.1 Hypothesis formulation:
  3.2.2 Macro-economic factor analysis:
  3.2.3 Developing base number:
  3.2.4 Data Triangulation:
  3.2.5 Country level data:

4. NORTH AMERICA FROZEN BAKERY PRODUCTS MARKET LANDSCAPE

4.1 Overview
4.2 Porter’s Five Forces Analysis
  4.2.1 Bargaining Power of Suppliers
  4.2.2 Bargaining Power of Buyers
  4.2.3 Threat of New Entrants
  4.2.4 Intensity of Competitive Rivalry
  4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
  4.3.1 Raw Material Suppliers
  4.3.2 Frozen Bakery Product Manufacturers
  4.3.3 Distributors/Suppliers
  4.3.4 Distribution Channels
  4.3.5 List of Vendors in the Value Chain

5. NORTH AMERICA FROZEN BAKERY PRODUCTS MARKET – KEY MARKET DYNAMICS

5.1 Market Drivers
  5.1.1 Rising Demand for Frozen and Convenience Food
  5.1.2 Strategic Initiatives by Key Market Players
5.2 Market Restraints
  5.2.1 Risk of Contamination
5.3 Market Opportunities
  5.3.1 Escalating Sales of Frozen Food Via E-Commerce Platforms
5.4 Future Trends
  5.4.1 Rising Consumer Preference for Gluten-Free Products
5.5 Impact of Drivers and Restraints:

6. FROZEN BAKERY PRODUCTS MARKET – NORTH AMERICA ANALYSIS

6.1 North America Frozen Bakery Products Market Revenue (US$ Million), 2021–2031
6.2 North America Frozen Bakery Products Market Forecast Analysis

7. NORTH AMERICA FROZEN BAKERY PRODUCTS MARKET ANALYSIS – BY PRODUCT TYPE

7.1 Breads and Rolls
  7.1.1 Overview
  7.1.2 Breads and Rolls: North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million)
7.2 Cakes and Pastries
  7.2.1 Overview
  7.2.2 Cakes and Pastries: North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million)
7.3 Biscuits and Cookies
  7.3.1 Overview
  7.3.2 Biscuits and Cookies: North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million)
7.4 Others
  7.4.1 Overview
  7.4.2 Others: North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million)

8. NORTH AMERICA FROZEN BAKERY PRODUCTS MARKET ANALYSIS – BY CATEGORY

8.1 Gluten-Free
  8.1.1 Overview
  8.1.2 Gluten-Free: North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million)
8.2 Conventional
  8.2.1 Overview
  8.2.2 Conventional: North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million)

9. NORTH AMERICA FROZEN BAKERY PRODUCTS MARKET ANALYSIS – BY DISTRIBUTION CHANNEL

9.1 Supermarkets and Hypermarkets
  9.1.1 Overview
  9.1.2 Supermarkets and Hypermarkets: North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million)
9.2 Convenience Stores
  9.2.1 Overview
  9.2.2 Convenience Stores: North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million)
9.3 Online Retail
  9.3.1 Overview
  9.3.2 Online Retail: North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million)
9.4 Others
  9.4.1 Overview
  9.4.2 Others: North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million)

10. NORTH AMERICA FROZEN BAKERY PRODUCTS MARKET – COUNTRY ANALYSIS

10.1 North America
  10.1.1 North America Frozen Bakery Products Market – Revenue and Forecast Analysis – by Country
    10.1.1.1 North America Frozen Bakery Products Market – Revenue and Forecast Analysis – by Country
    10.1.1.2 United States: North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million)
      10.1.1.2.1 United States: North America Frozen Bakery Products Market Share – by Product Type
      10.1.1.2.2 United States: North America Frozen Bakery Products Market Share – by Category
      10.1.1.2.3 United States: North America Frozen Bakery Products Market Share – by Distribution Channel
    10.1.1.3 Canada: North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million)
      10.1.1.3.1 Canada: North America Frozen Bakery Products Market Share – by Product Type
      10.1.1.3.2 Canada: North America Frozen Bakery Products Market Share – by Category
      10.1.1.3.3 Canada: North America Frozen Bakery Products Market Share – by Distribution Channel
    10.1.1.4 Mexico: North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million)
      10.1.1.4.1 Mexico: North America Frozen Bakery Products Market Share – by Product Type
      10.1.1.4.2 Mexico: North America Frozen Bakery Products Market Share – by Category
      10.1.1.4.3 Mexico: North America Frozen Bakery Products Market Share – by Distribution Channel

11. COMPETITIVE LANDSCAPE

11.1 Heat Map Analysis by Key Market Players
11.2 Company Positioning & Concentration

12. INDUSTRY LANDSCAPE

12.1 Overview
12.2 Collaboration
12.3 Expansions
12.4 New Launch
12.5 Mergers & Acquisitions

13. COMPANY PROFILES

13.1 Grupo Bimbo SAB de CV
  13.1.1 Key Facts
  13.1.2 Business Description
  13.1.3 Products and Services
  13.1.4 Financial Overview
  13.1.5 SWOT Analysis
  13.1.6 Key Developments
13.2 Rhodes International Inc
  13.2.1 Key Facts
  13.2.2 Business Description
  13.2.3 Products and Services
  13.2.4 Financial Overview
  13.2.5 SWOT Analysis
  13.2.6 Key Developments
13.3 General Mills Inc
  13.3.1 Key Facts
  13.3.2 Business Description
  13.3.3 Products and Services
  13.3.4 Financial Overview
  13.3.5 SWOT Analysis
  13.3.6 Key Developments
13.4 Pepperidge Farm Inc
  13.4.1 Key Facts
  13.4.2 Business Description
  13.4.3 Products and Services
  13.4.4 Financial Overview
  13.4.5 SWOT Analysis
  13.4.6 Key Developments
13.5 Bridgford Foods Corp
  13.5.1 Key Facts
  13.5.2 Business Description
  13.5.3 Products and Services
  13.5.4 Financial Overview
  13.5.5 SWOT Analysis
  13.5.6 Key Developments
13.6 Conagra Brands Inc
  13.6.1 Key Facts
  13.6.2 Business Description
  13.6.3 Products and Services
  13.6.4 Financial Overview
  13.6.5 SWOT Analysis
  13.6.6 Key Developments
13.7 Cole's Quality Foods Inc.
  13.7.1 Key Facts
  13.7.2 Business Description
  13.7.3 Products and Services
  13.7.4 Financial Overview
  13.7.5 SWOT Analysis
  13.7.6 Key Developments
13.8 Sara Lee Frozen Bakery LLC
  13.8.1 Key Facts
  13.8.2 Business Description
  13.8.3 Products and Services
  13.8.4 Financial Overview
  13.8.5 SWOT Analysis
  13.8.6 Key Developments
13.9 T. Marzetti Company
  13.9.1 Key Facts
  13.9.2 Business Description
  13.9.3 Products and Services
  13.9.4 Financial Overview
  13.9.5 SWOT Analysis
  13.9.6 Key Developments
13.10 The Edwards Baking Company
  13.10.1 Key Facts
  13.10.2 Business Description
  13.10.3 Products and Services
  13.10.4 Financial Overview
  13.10.5 SWOT Analysis
  13.10.6 Key Developments

14. APPENDIX

14.1 About The Insight Partners
LIST OF TABLES

Table 1.          North America Frozen Bakery Products Market Segmentation
Table 2.          List of Vendors
Table 3.          North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million)
Table 4.          North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million) – by Product Type
Table 5.          North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million) – by Category
Table 6.          North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million) – by Distribution Channel
Table 7.          North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million) – by Country
Table 8.          United States: North America Frozen Bakery Products Market – Revenue and Forecast, 2021 – 2031 (US$ Million) – by Product Type
Table 9.          United States: North America Frozen Bakery Products Market – Revenue and Forecast, 2021 – 2031 (US$ Million) – by Category
Table 10.        United States: North America Frozen Bakery Products Market – Revenue and Forecast, 2021 – 2031 (US$ Million) – by Distribution Channel
Table 11.        Canada: North America Frozen Bakery Products Market – Revenue and Forecast, 2021 – 2031 (US$ Million) – by Product Type
Table 12.        Canada: North America Frozen Bakery Products Market – Revenue and Forecast, 2021 – 2031 (US$ Million) – by Category
Table 13.        Canada: North America Frozen Bakery Products Market – Revenue and Forecast, 2021 – 2031 (US$ Million) – by Distribution Channel
Table 14.        Mexico: North America Frozen Bakery Products Market – Revenue and Forecast, 2021 – 2031 (US$ Million) – by Product Type
Table 15.        Mexico: North America Frozen Bakery Products Market – Revenue and Forecast, 2021 – 2031 (US$ Million) – by Category
Table 16.        Mexico: North America Frozen Bakery Products Market – Revenue and Forecast, 2021 – 2031 (US$ Million) – by Distribution Channel
 

LIST OF FIGURES

Figure 1. North America Frozen Bakery Products Market Segmentation – Country
Figure 2. Porter’s Five Forces Analysis
Figure 3. Ecosystem Analysis: Frozen Bakery Products Market
Figure 4. Production Process of Frozen Bakery Products
Figure 5. North America Frozen Bakery Products Market – Key Market Dynamics
Figure 6. Impact Analysis of Drivers and Restraints
Figure 7. North America Frozen Bakery Products Market Revenue (US$ Million), 2021–2031
Figure 8. North America Frozen Bakery Products Market Share (%) – by Product Type (2023 and 2031)
Figure 9. Breads and Rolls: North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million)
Figure 10. Cakes and Pastries: North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million)
Figure 11. Biscuits and Cookies: North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million)
Figure 12. Others: North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million)
Figure 13. North America Frozen Bakery Products Market Share (%) – by Category (2023 and 2031)
Figure 14. Gluten-Free: North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million)
Figure 15. Conventional: North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million)
Figure 16. North America Frozen Bakery Products Market Share (%) – by Distribution Channel (2023 and 2031)
Figure 17. Supermarkets and Hypermarkets: North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million)
Figure 18. Convenience Stores: North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million)
Figure 19. Online Retail: North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million)
Figure 20. Others: North America Frozen Bakery Products Market – Revenue and Forecast, 2021–2031 (US$ Million)
Figure 21. North America Frozen Bakery Products Market Breakdown, by Key Countries, 2023 and 2031 (%)
Figure 22. United States: North America Frozen Bakery Products Market – Revenue and Forecast, 2021– 2031 (US$ Million)
Figure 23. Canada: North America Frozen Bakery Products Market – Revenue and Forecast, 2021– 2031 (US$ Million)
Figure 24. Mexico: North America Frozen Bakery Products Market – Revenue and Forecast, 2021– 2031 (US$ Million)
Figure 25. Heat Map Analysis by Key Market Players
Figure 26. Company Positioning & Concentration


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