Fresh Fish Market Size, Share & Trends Analysis Report By Product (Pelagic Fish, Demersal Fish), By Form (Fresh, Frozen), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2025 - 2030

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Fresh Fish Market Growth & Trends
The global fresh fish market size is expected treach USD 291.3 billion by 2030, according ta new report by Grand View Research, Inc. It is expected texpand at a CAGR of 3.0% from 2025 t2030. The market is driven by a combination of rising consumer demand, health consciousness, and changing dietary preferences. As populations around the world become more health-aware, fish has increasingly been recognized for its numerous nutritional benefits, including high-quality protein, omega-3 fatty acids, and essential vitamins. This awareness has spurred consumer interest in fresh seafood as a valuable addition ta balanced diet, pushing the market toward significant expansion. Additionally, the growing trend of clean eating, where consumers seek unprocessed and natural food options, further propels the demand for fresh fish.
Sustainability is crucial as a market trend and demand driver in the global fresh fish sector. With overfishing and environmental concerns becoming pressing issues, consumers are now more inclined tchoose sustainably sourced seafood. Certifications from organizations such as the Marine Stewardship Council (MSC) and the Aquaculture Stewardship Council (ASC) have gained importance as indicators of responsible sourcing and influencing purchasing decisions. Retailers and suppliers whcan demonstrate their commitment tsustainable practices are finding a competitive advantage, appealing tenvironmentally conscious consumers and establishing trust in their brand.
Technological advancements alssignificantly impact the demand for fresh fish, as innovations in aquaculture and supply chain logistics facilitate the availability of fresh seafood products. Improvements in fish farming techniques have led tmore efficient production processes, while advancements in refrigeration and transportation technologies ensure that fresh fish can reach markets faster and with minimal spoilage. Additionally, the rise of e-commerce and online delivery services has expanded access tfresh seafood, allowing consumers tpurchase from a broader array of suppliers, including local fish markets and specialized online retailers. This increased accessibility reinforces demand while changing how consumers view and acquire fresh fish products.
The globalization of the fresh fish market has created new opportunities and challenges. Increased import and export activities have diversified the variety of fish available tconsumers worldwide, allowing for a rich tapestry of culinary experiences. However, this globalization is alsaccompanied by complexities related ttrade regulations, tariffs, and varying sustainability practices across countries. As such, market participants must navigate these complexities while responding tlocal tastes and preferences.
Fresh Fish Market Report Highlights
Fresh Fish Market Growth & Trends
The global fresh fish market size is expected treach USD 291.3 billion by 2030, according ta new report by Grand View Research, Inc. It is expected texpand at a CAGR of 3.0% from 2025 t2030. The market is driven by a combination of rising consumer demand, health consciousness, and changing dietary preferences. As populations around the world become more health-aware, fish has increasingly been recognized for its numerous nutritional benefits, including high-quality protein, omega-3 fatty acids, and essential vitamins. This awareness has spurred consumer interest in fresh seafood as a valuable addition ta balanced diet, pushing the market toward significant expansion. Additionally, the growing trend of clean eating, where consumers seek unprocessed and natural food options, further propels the demand for fresh fish.
Sustainability is crucial as a market trend and demand driver in the global fresh fish sector. With overfishing and environmental concerns becoming pressing issues, consumers are now more inclined tchoose sustainably sourced seafood. Certifications from organizations such as the Marine Stewardship Council (MSC) and the Aquaculture Stewardship Council (ASC) have gained importance as indicators of responsible sourcing and influencing purchasing decisions. Retailers and suppliers whcan demonstrate their commitment tsustainable practices are finding a competitive advantage, appealing tenvironmentally conscious consumers and establishing trust in their brand.
Technological advancements alssignificantly impact the demand for fresh fish, as innovations in aquaculture and supply chain logistics facilitate the availability of fresh seafood products. Improvements in fish farming techniques have led tmore efficient production processes, while advancements in refrigeration and transportation technologies ensure that fresh fish can reach markets faster and with minimal spoilage. Additionally, the rise of e-commerce and online delivery services has expanded access tfresh seafood, allowing consumers tpurchase from a broader array of suppliers, including local fish markets and specialized online retailers. This increased accessibility reinforces demand while changing how consumers view and acquire fresh fish products.
The globalization of the fresh fish market has created new opportunities and challenges. Increased import and export activities have diversified the variety of fish available tconsumers worldwide, allowing for a rich tapestry of culinary experiences. However, this globalization is alsaccompanied by complexities related ttrade regulations, tariffs, and varying sustainability practices across countries. As such, market participants must navigate these complexities while responding tlocal tastes and preferences.
Fresh Fish Market Report Highlights
- Asia Pacific is expected tgrow with a considerable CAGR over the forecast period from 2025 t2030. Sustainability and aquaculture are alskey trends shaping the fresh fish market in Asia Pacific. As overfishing concerns rise, many countries are investing in sustainable fishing practices and supporting aquaculture initiatives tensure a stable supply of fresh fish. This shift not only helps preserve wild fish populations but alsaddresses the booming demand for seafood in urban populations. Additionally, there's a growing trend of gourmet and specialty seafood markets in urban areas, catering taffluent consumers whare willing tpay a premium for quality and sustainability.
- The demersal fish segment is estimated tgrow with a substantial CAGR over the forecast period. As restaurants and chefs increasingly focus on high-quality, fresh ingredients, the market for demersal fish is benefiting from its incorporation intpremium dining experiences. The integration of demersal fish intglobal cuisines, from fish and chips in the UK tbouillabaisse in France, alsexpands its market presence.
- The frozen fish segment is estimated tgrow with a substantial CAGR over the forecast period. The frozen fish segment is benefitting from changing consumption patterns, particularly among busy urban populations. As consumers lead increasingly hectic lifestyles, the convenience of frozen fish allows for quick meal preparation without compromising on nutrition.
- The sales of fresh fish through online channels are estimated tgrow with a substantial CAGR over the forecast period. The online distribution channel is benefiting from advancing technology and innovative marketing strategies that enhance the customer experience. The use of social media and influencer partnerships has proven effective in promoting fresh fish products, particularly among younger consumers whare drawn tsustainable, eco-friendly options. Enhanced transparency through detailed labeling, reviews, and sourcing information reassures consumers about the quality and sustainability of their purchases.
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Outlook
2.2. Product Outlook
2.3. Form Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
2.6. Competitive Insights
CHAPTER 3. FRESH FISH MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Sales/Retail Channel Analysis
3.2.2. Profit Margin Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis – Porter’s
3.5. Market Entry Strategies
CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
CHAPTER 5. FRESH FISH MARKET: PRODUCT ANALYSIS & ESTIMATES
5.1. Fresh Fish Market, by Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Pelagic Fish
5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.4. Demersal Fish
5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. FRESH FISH MARKET: FORM ANALYSIS & ESTIMATES
6.1. Fresh Fish Market, by Form: Key Takeaways
6.2. Form Movement Analysis & Market Share, 2024 & 2030
6.3. Fresh
6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.4. Frozen
6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 7. FRESH FISH MARKET: DISTRIBUTION CHANNEL ANALYSIS & ESTIMATES
7.1. Fresh Fish Market, by Distribution Channel: Key Takeaways
7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
7.3. Offline
7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4. Online
7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 8. FRESH FISH MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
8.1. Fresh Fish Market: Regional Outlook
8.2. Regional Movement Analysis & Market Share, 2024 & 2030
8.3. North America
8.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2. U.S.
8.3.2.1. Key country dynamics
8.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.3. Canada
8.3.3.1. Key country dynamics
8.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.4. Mexico
8.3.4.1. Key country dynamics
8.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.4. Europe
8.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.4.2. U.K.
8.4.2.1. Key country dynamics
8.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.4.3. France
8.4.3.1. Key country dynamics
8.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.4.4. Germany
8.4.4.1. Key country dynamics
8.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.4.5. Spain
8.4.5.1. Key country dynamics
8.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.4.6. Italy
8.4.6.1. Key country dynamics
8.4.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.5. Asia Pacific
8.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.5.2. China
8.5.2.1. Key country dynamics
8.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.5.3. Japan
8.5.3.1. Key country dynamics
8.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.5.4. India
8.5.4.1. Key country dynamics
8.5.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.5.5. Australia & New Zealand
8.5.5.1. Key country dynamics
8.5.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.5.6. South Korea
8.5.6.1. Key country dynamics
8.5.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.6. Latin America
8.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.6.2. Brazil
8.6.2.1. Key country dynamics
8.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.7. Middle East & Africa
8.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.7.2. South Africa
8.7.2.1. Key country dynamics
8.7.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 9. COMPETITIVE ANALYSIS
9.1. Recent developments & impact analysis, by key market participants
9.2. Company Categorization
9.3. Participant’s Overview
9.4. Financial Performance
9.5. Form Benchmarking
9.6. Company Market Share Analysis, 2024 (%)
9.7. Company Heat Map Analysis
9.8. Strategy Mapping
9.9. Company Profiles
9.9.1. Mowi
9.9.1.1. Company Overview
9.9.1.2. Financial Performance
9.9.1.3. Form Benchmarking
9.9.1.4. Strategic Initiatives
9.9.2. Thai Union Group PCL
9.9.2.1. Company Overview
9.9.2.2. Financial Performance
9.9.2.3. Form Benchmarking
9.9.2.4. Strategic Initiatives
9.9.3. Cermaq Group AS
9.9.3.1. Company Overview
9.9.3.2. Financial Performance
9.9.3.3. Form Benchmarking
9.9.3.4. Strategic Initiatives
9.9.4. Huon Aqua
9.9.4.1. Company Overview
9.9.4.2. Financial Performance
9.9.4.3. Form Benchmarking
9.9.4.4. Strategic Initiatives
9.9.5. Stolt Sea Farm
9.9.5.1. Company Overview
9.9.5.2. Financial Performance
9.9.5.3. Form Benchmarking
9.9.5.4. Strategic Initiatives
9.9.6. Stehr Group
9.9.6.1. Company Overview
9.9.6.2. Financial Performance
9.9.6.3. Form Benchmarking
9.9.6.4. Strategic Initiatives
9.9.7. Leigh Fisheries
9.9.7.1. Company Overview
9.9.7.2. Financial Performance
9.9.7.3. Form Benchmarking
9.9.7.4. Strategic Initiatives
9.9.8. True World Foods
9.9.8.1. Company Overview
9.9.8.2. Financial Performance
9.9.8.3. Form Benchmarking
9.9.8.4. Strategic Initiatives
9.9.9. Grieg Seafood ASA
9.9.9.1. Company Overview
9.9.9.2. Financial Performance
9.9.9.3. Form Benchmarking
9.9.9.4. Strategic Initiatives
9.9.10. Priory Fishery Ltd.
9.9.10.1. Company Overview
9.9.10.2. Financial Performance
9.9.10.3. Form Benchmarking
9.9.10.4. Strategic Initiatives
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Outlook
2.2. Product Outlook
2.3. Form Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
2.6. Competitive Insights
CHAPTER 3. FRESH FISH MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Sales/Retail Channel Analysis
3.2.2. Profit Margin Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis – Porter’s
3.5. Market Entry Strategies
CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
CHAPTER 5. FRESH FISH MARKET: PRODUCT ANALYSIS & ESTIMATES
5.1. Fresh Fish Market, by Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Pelagic Fish
5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.4. Demersal Fish
5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. FRESH FISH MARKET: FORM ANALYSIS & ESTIMATES
6.1. Fresh Fish Market, by Form: Key Takeaways
6.2. Form Movement Analysis & Market Share, 2024 & 2030
6.3. Fresh
6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.4. Frozen
6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 7. FRESH FISH MARKET: DISTRIBUTION CHANNEL ANALYSIS & ESTIMATES
7.1. Fresh Fish Market, by Distribution Channel: Key Takeaways
7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
7.3. Offline
7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4. Online
7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 8. FRESH FISH MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
8.1. Fresh Fish Market: Regional Outlook
8.2. Regional Movement Analysis & Market Share, 2024 & 2030
8.3. North America
8.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2. U.S.
8.3.2.1. Key country dynamics
8.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.3. Canada
8.3.3.1. Key country dynamics
8.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.4. Mexico
8.3.4.1. Key country dynamics
8.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.4. Europe
8.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.4.2. U.K.
8.4.2.1. Key country dynamics
8.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.4.3. France
8.4.3.1. Key country dynamics
8.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.4.4. Germany
8.4.4.1. Key country dynamics
8.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.4.5. Spain
8.4.5.1. Key country dynamics
8.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.4.6. Italy
8.4.6.1. Key country dynamics
8.4.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.5. Asia Pacific
8.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.5.2. China
8.5.2.1. Key country dynamics
8.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.5.3. Japan
8.5.3.1. Key country dynamics
8.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.5.4. India
8.5.4.1. Key country dynamics
8.5.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.5.5. Australia & New Zealand
8.5.5.1. Key country dynamics
8.5.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.5.6. South Korea
8.5.6.1. Key country dynamics
8.5.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.6. Latin America
8.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.6.2. Brazil
8.6.2.1. Key country dynamics
8.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.7. Middle East & Africa
8.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.7.2. South Africa
8.7.2.1. Key country dynamics
8.7.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 9. COMPETITIVE ANALYSIS
9.1. Recent developments & impact analysis, by key market participants
9.2. Company Categorization
9.3. Participant’s Overview
9.4. Financial Performance
9.5. Form Benchmarking
9.6. Company Market Share Analysis, 2024 (%)
9.7. Company Heat Map Analysis
9.8. Strategy Mapping
9.9. Company Profiles
9.9.1. Mowi
9.9.1.1. Company Overview
9.9.1.2. Financial Performance
9.9.1.3. Form Benchmarking
9.9.1.4. Strategic Initiatives
9.9.2. Thai Union Group PCL
9.9.2.1. Company Overview
9.9.2.2. Financial Performance
9.9.2.3. Form Benchmarking
9.9.2.4. Strategic Initiatives
9.9.3. Cermaq Group AS
9.9.3.1. Company Overview
9.9.3.2. Financial Performance
9.9.3.3. Form Benchmarking
9.9.3.4. Strategic Initiatives
9.9.4. Huon Aqua
9.9.4.1. Company Overview
9.9.4.2. Financial Performance
9.9.4.3. Form Benchmarking
9.9.4.4. Strategic Initiatives
9.9.5. Stolt Sea Farm
9.9.5.1. Company Overview
9.9.5.2. Financial Performance
9.9.5.3. Form Benchmarking
9.9.5.4. Strategic Initiatives
9.9.6. Stehr Group
9.9.6.1. Company Overview
9.9.6.2. Financial Performance
9.9.6.3. Form Benchmarking
9.9.6.4. Strategic Initiatives
9.9.7. Leigh Fisheries
9.9.7.1. Company Overview
9.9.7.2. Financial Performance
9.9.7.3. Form Benchmarking
9.9.7.4. Strategic Initiatives
9.9.8. True World Foods
9.9.8.1. Company Overview
9.9.8.2. Financial Performance
9.9.8.3. Form Benchmarking
9.9.8.4. Strategic Initiatives
9.9.9. Grieg Seafood ASA
9.9.9.1. Company Overview
9.9.9.2. Financial Performance
9.9.9.3. Form Benchmarking
9.9.9.4. Strategic Initiatives
9.9.10. Priory Fishery Ltd.
9.9.10.1. Company Overview
9.9.10.2. Financial Performance
9.9.10.3. Form Benchmarking
9.9.10.4. Strategic Initiatives