Tropicana UK Ltd in Soft Drinks (United Kingdom)

May 2014 | 2 pages | ID: T2E34B02C83EN
Euromonitor International Ltd

Abstracts

Tropicana UK Ltd is expected to increase its marketing and promotions activity as well as strengthen its health positioning. This will be mainly achieved thanks to its newest product Trop50, its first juice product outside the “not from concentrate 100% juice” range, which added water content naturally reduces the amount of sugar in the drink. The company is hoping to attract more health-conscious consumers and differentiate itself further from its key competitor, Innocent Drinks Co Ltd.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Tropicana UK Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Tropicana UK Ltd: Competitive Position 2013