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Top Five Global Beverage Companies: Performance, Strategies, and Competitive Analysis, December 2012

December 2012 | | ID: TA6FF2EA4FEEN
Lucintel

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The global beverage industry, after experiencing high growth over the last five years, is expected to reach approximately US $1,347 billion in 2017 with a CAGR of 4.6% over the next five years. Innovation strategy is followed by the players to fulfill continuous changing demand and effectively compete in the highly fragmented beverage industry.

Lucintel, a leading global management consulting and market research firm, has conducted a competitive analysis of the global beverage companies. It presents its findings in “Top Five Global Beverage Companies: Performance, Strategies, and Competitive Analysis.” The report provides detailed insight into the performance of the top five beverage companies across the world. The analysis highlights the companies that are performing the best among the peer group, and in which areas, and therefore clarifies leading performance standards and the strengths and weaknesses of companies covered.

The beverage industry is fast-growing sector that did not feel much impact from the global recession as the demand for its product is continuously rising. In this study, Lucintel thoroughly profile the following five companies with detailed competitive assessments:
  • Anheuser-Busch InBev
  • Heineken Holding NV
  • PepsiCo, Inc.
  • SABMiller Plc
  • The Coca-Cola Company
In the global beverage industry, the Asia Pacific region saw the highest growth during the last five years, as high performance by Asian countries was witnessed during the economic turmoil as compared to other regions.

This study is intended to provide industry leaders with a competitive benchmarking of the world’s top five beverage companies. The study provides up-to-date information on the market share, profit margins, capabilities, and strategies of the leaders. It is designed to provide executives with strategically significant competitor information, data analysis, and insight, critical to the development and implementation of an effective marketing and sales plan.

This report will save hundreds of hours of your own personal research time and will significantly benefit you in expanding your business opportunities in global beverage companies industry. In today’s chaotic economy, you need every advantage that you can find to keep ahead in your business
1. EXECUTIVE SUMMARY

2. MARKET DEFINITION AND SCOPE

3. MARKET OPPORTUNITY

4. COMPETITIVE BENCHMARKING (FINANCIAL AND MARKET)

Company Profile on Following Parameters
  Company Overview
  Benchmarking (Financial & Market)
  SWOT Analysis
  Product Positioning
  Marketing Strategy and Tactics
  Corporate Strategy

5. COMPANY PROFILE ON ANHEUSER-BUSCH INBEV

6. COMPANY PROFILE ON HEINEKEN HOLDING NV

7. COMPANY PROFILE ON PEPSICO, INC.

8. COMPANY PROFILE ON SABMILLER PLC

9. COMPANY PROFILE ON THE COCA-COLA COMPANY

LIST OF FIGURES AND CHARTS

CHAPTER 3. Market Opportunity
Figure 3.1: Supply chain for beverage market
Figure 3.2: Global beverage industry annual trend 2006-2011 (US $B)
Figure 3.3: Global beverage industry regional trend 2006-2011 (US $B)
Figure 3.4: Global beverage industry regional trend 2006-2011 (%)
Figure 3.5: Global beverage industry segment trend 2006-2011 (US $B)
Figure 3.6: Global beverage industry segment trend 2006-2011 (%)
Figure 3.7: Global beverage industry opportunity by region
Figure 3.8: Global beverage industry opportunity by segment
CHAPTER 4.Competitive Benchmarking (Financial and Market)
Figure 4.1: Top five beverage companies – financial benchmarking
Figure 4.2: Global top five beverage companies gross profit and net profit analysis – 2011
Figure 4.3: Financial analysis – growth leadership quadrant (2011)
Figure 4.4: Market share of top players 2006
Figure 4.5: Market share of top players 2011
Figure 4.6: 2006 Market share analysis
Figure 4.7: 2011 Market share analysis
Figure 4.8: Global market share analysis 2011
Figure 4.9: Global market fragmentation 2011
Figure 4.10: Market value North America (US $B)
Figure 4.11: Market value Europe (US $B)
Figure 4.12: Market value Asia Pacific (US $B)
Figure 4.13: Market value ROW (US $B)
Figure 4.14: Regional revenue evaluation 2011(US $B)
Figure 4.15: Regional revenue evaluation 2011(%)
Figure 4.16: North American revenue trend for top players 2007-2011 (US $B)
Figure 4.17: Europe revenue trend for top players 2007-2011 (US $B)
Figure 4.18: Asia Pacific revenue trend for top players 2007-2011 (US $B)
Figure 4.19: Row revenue trend for top players 2007-2011 (US $B)
Figure 4.20: Lucintel triad - top five major players
CHAPTER 5. Company Profile of Anheuser-Busch InBev
Figure 5.1: Anheuser-Busch InBev’s revenue by business structure 2011
Figure 5.2: Lucintel Triad – Anheuser-Busch InBev
Figure 5.3: Financial benchmarking Anheuser-Busch InBev against top three and top five industry players’ average
Figure 5.4: Financial benchmarking of Anheuser-Busch InBev against Top Five best
Figure 5.5: Global industry revenue trend Vs Anheuser-Busch InBev (2007-2011) in US $B
Figure 5.6: Global market share trend for Anheuser-Busch InBev (2007-2011) in (%)
Figure 5.7: North American industry revenue trend Vs Anheuser-Busch InBev 2007-2011 in (US $B)
Figure 5.8: European industry revenue trend Vs Anheuser-Busch InBev 2007-2011 in (US $B)
Figure 5.9: APAC industry revenue trend Vs Anheuser-Busch InBev 2007-2011 in (US $B)
Figure 5.10: ROW industry revenue trend Vs Anheuser-Busch InBev 2007-2011 in (US $B)
Figure 5.11: North American market share trend Vs Anheuser-Busch InBev 2007-2011 in (%)
Figure 5.12: European market share trend Vs Anheuser-Busch InBev 2007-2011 in (%)
Figure 5.13: APAC market share trend Vs Anheuser-Busch InBev 2007-2011 in (%)
Figure 5.14: ROW market share trend Vs Anheuser-Busch InBev 2007-2011 in (%)
Figure 5.15: Anheuser-Busch InBev productivity: 2007-2011 in (US $B)
Figure 5.16: Anheuser-Busch InBev fixed asset value: 2007-2011 in (US $B)
Figure 5.17: Strategic execution
CHAPTER 6. Company Profile of Heineken Holding NV
Figure 6.1: Heineken Holding NV revenue by business structure 2011
Figure 6.2: Lucintel triad - Heineken Holding NV
Figure 6.3: Financial benchmarking of Heineken Holding NV against top three and top five industry players’ average
Figure 6.4: Financial benchmarking of Heineken Holding NV against Top five best
Figure 6.5: Global industry revenue trend Vs Heineken Holding NV (2007-2011) in (US $B)
Figure 6.6: Global market share trend for Heineken Holding NV (2007-2011) in (%)
Figure 6.7: North American industry revenue trend Vs. Heineken Holding NV 2007-2011 in (US $B)
Figure 6.8: European industry revenue trend Vs Heineken Holding NV 2007-2011 in (US $B)
Figure 6.9: APAC industry revenue trend Vs Heineken Holding NV 2007-2011 in (US $B)
Figure 6.10: ROW industry revenue trend Vs Heineken Holding NV 2007-2011 in (US $B)
Figure 6.11: North American market share trend Vs Heineken Holding NV 2007-2011 in (%)
Figure 6.12: European market share trend Vs Heineken Holding NV 2007-2011 in (%)
Figure 6.13: APAC market share trend Vs Heineken Holding NV t 2007-2011 in (%)
Figure 6.14: ROW market share trend Vs Heineken Holding NV 2007-2011 in (%)
Figure 6.15: Heineken Holding NV productivity 2007-2011 in (US $B)
Figure 6.16: Heineken Holding NV fixed asset value 2007-2011 in (US $B)
Figure 6.17: Strategic execution
CHAPTER 7. Company Profile of PepsiCo, Inc.
Figure 7.1: PepsiCo, Inc. revenue by business structure 2011
Figure 7.2: Lucintel triad – PepsiCo, Inc
Figure 7.3: Financial benchmarking of PepsiCo, Inc against top three and top five industry players’ average
Figure 7.4: Financial benchmarking of PepsiCo, Inc against Top five best
Figure 7.5: Global industry revenue trend Vs PepsiCo, Inc (2007-2011) in (US $B)
Figure 7.6: Global market share trend for PepsiCo, Inc (2007-2011) in (%)
Figure 7.7: North American industry revenue trend Vs PepsiCo, Inc (2007-2011) in (US $B)
Figure 7.8: European industry revenue trend Vs PepsiCo, Inc (2007-2011) in (US $B)
Figure 7.9: APAC industry revenue trend Vs PepsiCo, Inc (2007-2011) in (US $B)
Figure 7.10: ROW industry revenue trend Vs PepsiCo, Inc (2007-2011) in (US $B)
Figure 7.11: North American market share trend Vs PepsiCo, Inc (2007-2011) in (%)
Figure 7.12: European market share trend Vs PepsiCo, Inc (2007-2011) in (%)
Figure 7.13: APAC market share trend Vs PepsiCo, Inc (2007-2011) in (%)
Figure 7.14: ROW market share trend Vs PepsiCo, Inc (2007-2011) in (%)
Figure 7.15: PepsiCo, Inc l productivity: 2007-2011 in (US $B)
Figure 7.16: PepsiCo, Inc fixed asset value: 2007-2011 in (US $B)
Figure 7.17: Strategic execution
CHAPTER 8. Company Profile of SABMiller Plc
Figure 8.1: SABMiller Plc revenue by business structure 2011
Figure 8.2: Lucintel triad – SABMiller Plc
Figure 8.3: Financial benchmarking of SABMiller Plc against top three and top five industry players’ average
Figure 8.4: Financial benchmarking of SABMiller Plc against Top five best
Figure 8.5: Global industry revenue trend Vs SABMiller Plc (2007-2011) in (US $B)
Figure 8.6: Global market share trend for SABMiller Plc (2007-2011) in (%)
Figure 8.7: North American industry revenue trend Vs SABMiller Plc (2007-2011) in (US $B)
Figure 8.8: European industry revenue trend Vs SABMiller Plc (2007-2011) in (US $B)
Figure 8.9: APAC industry revenue trend Vs SABMiller Plc (2007-2011) in (US $B)
Figure 8.10: ROW industry revenue trend Vs SABMiller Plc (2007-2011) in (US $B)
Figure 8.11: North American market share trend Vs SABMiller Plc (2007-2011) in (%)
Figure 8.12: European market share trend Vs SABMiller Plc (2007-2011) in (%)
Figure 8.13: APAC market share trend Vs SABMiller Plc (2007-2011) in (%)
Figure 8.14: ROW market share trend Vs SABMiller Plc (2007-2011) in (%)
Figure 8.15: SABMiller Plc productivity 2007-2011 in (US $B)
Figure 8.16: SABMiller Plc fixed asset value 2007-2011 in (US $B)
Figure 8.17: Strategic execution
CHAPTER 9. Company Profile of The Coca-Cola Company
Figure 9.1: The Coca-Cola Company revenue by business structure 2011
Figure 9.2: Lucintel triad – The Coca-Cola Company
Figure 9.3: Financial benchmarking of The Coca-Cola Company against top three and top five industry players’ average
Figure 9.4: Financial benchmarking of The Coca-Cola Company against Top five best
Figure 9.5: Global industry revenue trend Vs The Coca-Cola Company (2007-2011) in (US $B)
Figure 9.6: Global market share trend for The Coca-Cola Company (2007-2011) in (%)
Figure 9.7: North American industry revenue trend Vs The Coca-Cola Company (2007-2011) in (US $B)
Figure 9.8: European industry revenue trend Vs The Coca-Cola Company (2007-2011) in (US $B)
Figure 9.9: APAC industry revenue trend Vs The Coca-Cola Company (2007-2011) in (US $B)
Figure 9.10: ROW industry revenue trend Vs The Coca-Cola Company (2007-2011) in (US $B)
Figure 9.11: North American market share trend Vs The Coca-Cola Company (2007-2011) in (%)
Figure 9.12: European market share trend Vs The Coca-Cola Company (2007-2011) in (%)
Figure 9.13: APAC market share trend Vs The Coca-Cola Company (2007-2011) in (%)
Figure 9.14: ROW market share trend Vs The Coca-Cola Company (2007-2011) in (%)
Figure 9.15: The Coca-Cola Company productivity 2007-2011 in (US $B)
Figure 9.16: The Coca-Cola Company fixed asset value 2006-2010 in (US $B)
Figure 9.17: Strategic execution

LIST OF TABLES

CHAPTER 3. Market Opportunity
Table 3.1: Industry parameters of global beverage industry
Table 3.2: Relative market attractiveness by region
Table 3.3: Regional revenue growth rate
Table 3.4: Segment revenue growth rate
CHAPTER 4. Competitive Benchmarking (Financial and Market)
Table 4.1: Financial benchmarking of top five global beverage companies
Table 4.2: Key financial parameters for top five beverage companies
Table 4.3: Regional revenue (US $M)
Table 4.4: Regional revenue (%)
Table 4.5: Competitors based on markets served
Table 4.6: Lucintel triad - Top five major players
CHAPTER 5. Company Profile of Anheuser-Busch InBev
Table 5.1: Market served: Anheuser-Busch InBev
Table 5.2: Lucintel triad – Anheuser-Busch InBev
Table 5.3: Financial Benchmarking of Anheuser-Busch InBev and against Top three and Top five industry players’ average
Table 5.4: Strategic execution – product positioning by segment
Table 5.5: Strategic execution – perceived customer value / quality
Table 5.6: Strategic execution – promotion / communications
Table 5.7: Strategic execution – product distribution by region
CHAPTER 6. Company Profile of Heineken Holding NV
Table 6.1: Market served – Heineken Holding NV
Table 6.2: Lucintel triad – Heineken Holding NV
Table 6.3: Financial benchmarking of Heineken Holding NV best and against Top three and Top five industry players’ average
Table 6.4: Strategic execution – product positioning by segment
Table 6.5: Strategic execution – perceived customer value / quality
Table 6.6: Strategic execution – promotion / communications
Table 6.7: Strategic execution – product distribution by region
CHAPTER 7. Company Profile of PepsiCo, Inc
Table 7.1: Market served – PepsiCo, Inc
Table 7.2: Lucintel triad – PepsiCo, Inc
Table 7.3: Financial benchmarking of PepsiCo, Inc against best and against Top three and Top five industry players’ average
Table 7.4: Strategic execution – product positioning by segment
Table 7.5: Strategic execution – perceived customer value / quality
Table 7.6: Strategic execution – promotion / communications
Table 7.7: Strategic execution – product distribution by region
CHAPTER 8. Company Profile of SABMiller Plc
Table 8.1: Market served – SABMiller Plc
Table 8.2: Lucintel triad – SABMiller Plc
Table 8.3: Financial Benchmarking of SABMiller Plc against best and against Top three and top five industry players’ average
Table 8.4: Strategic execution – product positioning by segment
Table 8.5: Strategic execution – perceived customer value / quality
Table 8.6: Strategic execution – promotion / communications
Table 8.7: Strategic execution – product distribution by region
CHAPTER 9. Company Profile of The Coca-Cola Company
Table 9.1: Markets Served – The Coca-Cola Company
Table 9.2: Lucintel triad – The Coca-Cola Company
Table 9.3: Financial Benchmarking of The Coca-Cola Company against best and against Top three and top five industry players’ average
Table 9.4: Strategic execution – product positioning by segment
Table 9.5: Strategic execution – perceived customer value / quality
Table 9.6: Strategic execution – promotion / communications
Table 9.7: Strategic execution – product distribution by region


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