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Soft Drinks in Tunisia

January 2024 | 68 pages | ID: SAB30AF1F32EN
Euromonitor International Ltd

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Soft drinks in Tunisia saw significant price hikes in 2023, primarily thanks to the broader economic crisis and inflationary pressure, leading to stifled demand and reduced volume sales. Certain categories, however, showed robust growth thanks to strong demand – most notably, bottled water. Overall, the soft drinks industry in Tunisia has been less dynamic in 2023 than in previous years, particularly in terms of new product launches and imports. This is primarily attributed to economic challenge...

Euromonitor International's Soft Drinks in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Soft Drinks in Tunisia
Euromonitor International
January 2024

LIST OF CONTENTS AND TABLES

SOFT DRINKS IN TUNISIA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN TUNISIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Sugar crisis continues through 2023, supporting sales in low-sugar options
Sociйtй des Boisson du Cap Bon sells wells in face of economic woes
Leading player loses volume share in 2023
PROSPECTS AND OPPORTUNITIES
Sugar shortage will continue to impact category growth
Rising prices and shrinking packages
Cola Carbonates anticipated to see new entrant
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2023-2028
Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2023-2028
JUICE IN TUNISIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Juice in Tunisia proves attractive to international players
Informal market constrains category growth while providing home to 100% juice
Domestic players maintain leadership as growth remains constrained
PROSPECTS AND OPPORTUNITIES
Children set to be biggest juice consumers, favouring small pack formats
Coconut and other plant waters will be developed over the next period
Health trends to drive demand in juice
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN TUNISIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Value growth skyrockets for bottled water in 2023
Innovative packaging solution from Dйlice
Intense competition under the control of the Ministry of Health
PROSPECTS AND OPPORTUNITIES
Dйlice to gather momentum
New brands anticipated to enter the competition
Promotion and economic packaging will support sales
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN TUNISIA

2023 DEVELOPMENTS

Limited availability and near-zero visibility translate to negligible sales
PROSPECTS AND OPPORTUNITIES
Gradual entry expected as sports nutrition becomes a more popular topic
Table 117 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 118 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 119 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 120 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 121 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 122 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 123 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 124 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 125 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 126 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 127 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 128 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN TUNISIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Off-Trade volume stagnation in 2023, while Hell enters the fray
Monster smuggled in from Libya
Vodka consumption supports the on-trade volume growth
PROSPECTS AND OPPORTUNITIES
Volume decrease anticipated
Younger consumers represent the target for energy drinks while the parallel market will continue to threaten growth
International brands will maintain dominance, though domestic development offers potential for growth
CATEGORY DATA
Table 77 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 78 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 79 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 80 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 81 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 83 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 85 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 86 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 87 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 88 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN TUNISIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Jouto enters powder concentrates while domestic players struggle in liquid concentrates
On-Trade channel supports sales of liquid concentrates
Modernisation and societal shifts impact sales of powder concentrates
PROSPECTS AND OPPORTUNITIES
On-Trade sales to remain key to growth though powder concentrates will continue to fall
Lack of international players in powder concentrates
Hazem will maintain leadership of liquid concentrates
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 89 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 90 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 91 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 92 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 93 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2019-2023
Table 94 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 95 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 96 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 97 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 98 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 99 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 100 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 102 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 103 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 104 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN TUNISIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Aris Ice Tea represents first local RTD in Tunisia
RTD tea makes a splash on-trade while smuggling continues
Lack of promotion stifles progress
PROSPECTS AND OPPORTUNITIES
Prices set to remain out of reach for majority of Tunisian consumers
Anticipated shift in distribution
Health and wellness trends as key growth drivers
CATEGORY DATA
Table 105 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 106 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN TUNISIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Starbucks RTD coffee available on-trade

2023 SEES STAGNATION IN VOLUME SALES

A niche category targeting upper-income consumers
PROSPECTS AND OPPORTUNITIES
Despite niche status, positive growth anticipated for RTD coffee in Tunisia
RTD coffee offers potential for development of domestic brands
Prices to remain threat to expansion


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