Soft Drinks in Thailand
Sales of soft drinks saw healthy growth in volume terms in 2023, continuing the trend of the previous year. This was due partly to improved economic conditions, which had a positive impact on consumer spending. The ongoing recovery of inbound tourism also helped fuel sales, particularly within the on-trade channel, following the lifting of all remaining entry restrictions in October 2022. However, it is worth noting that demand remained below pre-COVID-19 levels, as consumers felt the effect of...
Euromonitor International's Soft Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Soft Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Soft Drinks in Thailand
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
SOFT DRINKS IN THAILAND
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Thailand
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Impact of sugar tax continues to weigh on regular carbonates
Key players increase their unit prices, despite government controls
Flavour innovations seek to strengthen appeal amongst Gen Z consumers
PROSPECTS AND OPPORTUNITIES
Health and wellness trend will shape player’s innovation efforts
Reduced-sugar carbonates will represent lucrative territory for manufacturers
Coca-Cola and PepsiCo will look to deliver on sustainability goals
CATEGORY DATA
Table 119 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 120 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 121 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 122 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 123 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 124 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 125 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 126 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 127 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 128 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 129 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 130 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 131 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 132 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 133 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 134 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 135 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 136 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 137 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 138 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy growth for juice, despite rising unit prices, although the product’s healthy image could be at threat
Functional juice drinks gain traction, thanks to continued immunity focus
Increased competition from new players
PROSPECTS AND OPPORTUNITIES
Players will focus on products with a healthier positioning, with coconut and other plant waters leading growth
Strong performance for foodservice, thanks to ongoing recovery of tourism
Innovation will be key to capturing new sources of growth
CATEGORY DATA
Table 31 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 32 Off-trade Sales of Juice by Category: Value 2018-2023
Table 33 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 34 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 36 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 37 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 38 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 39 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 40 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 41 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 42 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Buoyant performance for bottled water
Growing demand for functional bottled water, assisted by high number of new product launches
Niche brands enter market with aggressive marketing strategies
PROSPECTS AND OPPORTUNITIES
Competition to intensify between leading players
Tourism is expected to boost demand for bottled water
Packaging innovation will grab consumers’ demand
CATEGORY DATA
Table 43 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 44 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 45 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 46 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 47 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 48 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 49 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 50 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 51 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 52 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 53 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 54 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Slower than expected growth for sports drinks
Sugar tax begins to bite
Sponsor continues to dominate sales
PROSPECTS AND OPPORTUNITIES
Growing demand for no-sugar products, on back of health and wellness trend
New product development and event marketing will be key to building brand awareness
Offline channel will be key to growth
CATEGORY DATA
Table 55 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 56 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 57 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 58 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 59 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 60 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 61 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 62 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 63 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 64 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 65 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 66 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price increases dampen demand for energy drinks in 2023.
Players launched new products to capture attention of younger generation
Functional products serve to expand consumer base
PROSPECTS AND OPPORTUNITIES
Static performance expected, in face of increasing competition from other beverages
Players will focus on healthier, premium products
CATEGORY DATA
Table 67 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 68 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 69 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 70 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 71 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 72 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 73 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 75 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 76 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 77 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 78 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Minimal growth for concentrates in 2023
Powder concentrates continue to dominate sales
Hale’s Blue Boy continues to lead in liquid concentrates
PROSPECTS AND OPPORTUNITIES
Pricing and health and wellness are likely to be key influences on demand over the forecast period
Further scope for innovation
Small players will focus on innovation to win over consumers
CATEGORY DATA
Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 79 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 80 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 81 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 82 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 83 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 84 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 85 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 86 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 87 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 88 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 89 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 90 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 91 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 92 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 93 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTD tea is increasingly perceived as a healthier option
New product development helps to drive demand
Rising health and wellness trend leads to increasing interest in premium unsweetened RTD tea varieties
PROSPECTS AND OPPORTUNITIES
Oishi and Ichitan will continue to dominate through investment in new product launches
Health and wellness trend to drive demand for kombucha
Off-trade sales of RTD tea will see greater competition from foodservice options
CATEGORY DATA
Table 94 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 95 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 96 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 97 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 98 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 99 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 100 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 101 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 102 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 103 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 104 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 106 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Return of busier lifestyles boosts demand for “grab and go” coffee
Developing coffee culture encourages premiumisation through cafй-style RTD coffee
Boss Coffee launches aggressive marketing campaign in bid to conquer premium RTD coffee market
PROSPECTS AND OPPORTUNITIES
Investment in premium products will spur consumer demand
Manufacturers will tap into health and wellness trends
RTD coffee to face competition from foodservice options
CATEGORY DATA
Table 107 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 108 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 109 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 110 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 111 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 112 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 113 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 114 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 115 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 116 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 117 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 118 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
SOFT DRINKS IN THAILAND
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Thailand
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Impact of sugar tax continues to weigh on regular carbonates
Key players increase their unit prices, despite government controls
Flavour innovations seek to strengthen appeal amongst Gen Z consumers
PROSPECTS AND OPPORTUNITIES
Health and wellness trend will shape player’s innovation efforts
Reduced-sugar carbonates will represent lucrative territory for manufacturers
Coca-Cola and PepsiCo will look to deliver on sustainability goals
CATEGORY DATA
Table 119 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 120 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 121 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 122 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 123 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 124 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 125 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 126 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 127 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 128 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 129 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 130 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 131 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 132 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 133 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 134 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 135 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 136 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 137 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 138 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy growth for juice, despite rising unit prices, although the product’s healthy image could be at threat
Functional juice drinks gain traction, thanks to continued immunity focus
Increased competition from new players
PROSPECTS AND OPPORTUNITIES
Players will focus on products with a healthier positioning, with coconut and other plant waters leading growth
Strong performance for foodservice, thanks to ongoing recovery of tourism
Innovation will be key to capturing new sources of growth
CATEGORY DATA
Table 31 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 32 Off-trade Sales of Juice by Category: Value 2018-2023
Table 33 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 34 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 36 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 37 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 38 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 39 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 40 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 41 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 42 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Buoyant performance for bottled water
Growing demand for functional bottled water, assisted by high number of new product launches
Niche brands enter market with aggressive marketing strategies
PROSPECTS AND OPPORTUNITIES
Competition to intensify between leading players
Tourism is expected to boost demand for bottled water
Packaging innovation will grab consumers’ demand
CATEGORY DATA
Table 43 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 44 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 45 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 46 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 47 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 48 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 49 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 50 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 51 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 52 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 53 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 54 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Slower than expected growth for sports drinks
Sugar tax begins to bite
Sponsor continues to dominate sales
PROSPECTS AND OPPORTUNITIES
Growing demand for no-sugar products, on back of health and wellness trend
New product development and event marketing will be key to building brand awareness
Offline channel will be key to growth
CATEGORY DATA
Table 55 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 56 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 57 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 58 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 59 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 60 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 61 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 62 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 63 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 64 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 65 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 66 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price increases dampen demand for energy drinks in 2023.
Players launched new products to capture attention of younger generation
Functional products serve to expand consumer base
PROSPECTS AND OPPORTUNITIES
Static performance expected, in face of increasing competition from other beverages
Players will focus on healthier, premium products
CATEGORY DATA
Table 67 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 68 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 69 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 70 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 71 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 72 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 73 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 75 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 76 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 77 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 78 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Minimal growth for concentrates in 2023
Powder concentrates continue to dominate sales
Hale’s Blue Boy continues to lead in liquid concentrates
PROSPECTS AND OPPORTUNITIES
Pricing and health and wellness are likely to be key influences on demand over the forecast period
Further scope for innovation
Small players will focus on innovation to win over consumers
CATEGORY DATA
Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 79 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 80 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 81 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 82 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 83 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 84 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 85 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 86 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 87 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 88 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 89 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 90 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 91 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 92 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 93 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTD tea is increasingly perceived as a healthier option
New product development helps to drive demand
Rising health and wellness trend leads to increasing interest in premium unsweetened RTD tea varieties
PROSPECTS AND OPPORTUNITIES
Oishi and Ichitan will continue to dominate through investment in new product launches
Health and wellness trend to drive demand for kombucha
Off-trade sales of RTD tea will see greater competition from foodservice options
CATEGORY DATA
Table 94 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 95 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 96 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 97 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 98 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 99 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 100 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 101 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 102 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 103 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 104 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 106 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Return of busier lifestyles boosts demand for “grab and go” coffee
Developing coffee culture encourages premiumisation through cafй-style RTD coffee
Boss Coffee launches aggressive marketing campaign in bid to conquer premium RTD coffee market
PROSPECTS AND OPPORTUNITIES
Investment in premium products will spur consumer demand
Manufacturers will tap into health and wellness trends
RTD coffee to face competition from foodservice options
CATEGORY DATA
Table 107 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 108 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 109 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 110 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 111 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 112 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 113 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 114 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 115 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 116 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 117 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 118 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
