Soft Drinks in Taiwan
Soft drinks in Taiwan showed a solid performance in 2023, with growth in total volume sales equalling that recorded in 2022. Overall demand remained buoyant as diminishing fear of COVID-19 and the ending of associated restrictions saw more people to go back to the office and spend increasing amounts of their leisure time outside the home. Due to the important role impulse and on-the-go purchases traditionally play at the retail level, the resumption of pre-pandemic routines was especially influe...
Euromonitor International's Soft Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Soft Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Soft Drinks in Taiwan
Euromonitor International
May 2024
LIST OF CONTENTS AND TABLES
SOFT DRINKS IN TAIWAN
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Taiwan
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Penetration of smaller pack sizes increases at off- and on-trade levels
Apple Sidra brand hit by another contamination scandal
Leading brands continue to launch new flavour variants and limited edition products
PROSPECTS AND OPPORTUNITIES
Pepsi could see further recipe changes following recent reformulation
Increasing competition will spur players to develop new added-value products
Swire Coca-Cola and Hey Song Corp likely to remain the outright leaders
CATEGORY DATA
Table 137 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 138 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 139 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 140 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 141 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 142 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 143 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 144 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 145 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 146 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 147 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 148 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 149 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 150 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 151 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 152 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 153 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 154 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 155 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 156 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy image and new launches strengthen interest in 100% juice
High prices temper volume growth potential of coconut and other plant waters
Swire Coca-Cola expands its leading Minute Maid range
PROSPECTS AND OPPORTUNITIES
More companies expected to launch high pressure processing (HPP) products
Juice producers will continue to focus on nutritional benefits to offset sugar concerns
Products blended with tea likely to be a focal point for innovation
CATEGORY DATA
Table 125 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 126 Off-trade Sales of Juice by Category: Value 2018-2023
Table 127 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 128 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 129 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 130 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 131 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 132 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 133 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 134 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 135 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 136 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Carbonated bottled water sees growing interest in 5GV varieties
Taiyen prize competition helps to boost demand in functional bottled water
Manufacturers continue to highlight industry awards in marketing campaigns
PROSPECTS AND OPPORTUNITIES
Functional bottled water will remain a key beneficiary of rising health-consciousness
Sparkling products face growing threat from home carbonation systems
Sustainability concerns will continue to gain influence over competitive strategies
CATEGORY DATA
Table 113 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 114 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 115 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 116 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 117 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 118 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 119 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 120 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 121 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 122 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 123 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 124 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
End of COVID-19 restrictions and growing offer of healthier options boost retail sales
Rising average temperatures continue to broaden appeal of sports drinks
Super Supau and Pocari Sweat remain the clear leaders as competition intensifies
PROSPECTS AND OPPORTUNITIES
Producers will continue to focus on improving health credentials of sports drinks
More players likely to launch packs that provide greater convenience and portability
Rising interest in wide range of sports will create new sponsorship opportunities
CATEGORY DATA
Table 101 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 102 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 103 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 104 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 105 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 106 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 107 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 108 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 109 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 110 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 111 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 112 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Resumption of pre-pandemic routines boosts energy drinks consumption
Competition between Red Bull and Monster continues to intensify
More affordable health-oriented brands from local producers gain ground
PROSPECTS AND OPPORTUNITIES
More players expected to launch varieties made with fruit juice and tea
Established brands will continue working to expand their target audiences
Products with functional benefits beyond energy will become more widely available
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Interest in vinegar-based liquid concentrates continues to rise
On-trade demand picks up as Taiwan’s foodservice market recovers from COVID-19
New launches challenge consumer perceptions of powder concentrates
PROSPECTS AND OPPORTUNITIES
Growing on-trade exposure to premium brands should help to boost retail demand
Sugar reduction will remain a key focus of new product development activity
Rising popularity of infused water and sparkling beverages likely to inspire innovation
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 74 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 75 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 76 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 77 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 78 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 79 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 80 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 81 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 82 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 83 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 84 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 85 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 86 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 87 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 88 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Off-trade consumption buoyed by return to pre-pandemic routines
RTD tea remains the most popular type of soft drink in Taiwan
Brand owners use advanced brewing methods to create more sophisticated products
PROSPECTS AND OPPORTUNITIES
Recently launched health and wellness variants expected to perform positively
Premiumisation trend set to remain strong
More players likely to introduce kombucha products
CATEGORY DATA
Table 37 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 38 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 39 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 40 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 41 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 42 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 43 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 44 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 45 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 46 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 47 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 48 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 49 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Off-trade consumption increases after several years of decline
Leading brand Mr. Brown targets younger demographics with high-caffeine variant
Premium-oriented products in PET bottles become more widely available
PROSPECTS AND OPPORTUNITIES
Competition from hot coffee and other soft drinks will continue to depress demand
Quality and provenance will remain key themes in brand differentiation efforts
New launches likely to be focused on flavour diversification and healthy alternatives
CATEGORY DATA
Table 50 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 51 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 52 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 53 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 54 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 55 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 56 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 57 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 58 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 59 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 60 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 61 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
ASIAN SPECIALITY DRINKS IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
White fungus and auricularia judae drinks among the strongest performers
Hot weather buoys demand for traditional herbal drinks with cooling properties
Consumers show increased interest in products with digestive function benefits
PROSPECTS AND OPPORTUNITIES
South Korean brands expected to strengthen their presence in Taiwan
Leadership of Calpis brand unlikely to be challenged
Traditional beverages with reduced sugar formulas will have strong growth potential
CATEGORY DATA
Table 62 Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 63 Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 64 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 65 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
Table 66 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2023
Table 67 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2023
Table 68 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2019-2023
Table 69 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2020-2023
Table 70 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2023-2028
Table 71 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2023-2028
Table 72 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2023-2028
Table 73 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2023-2028
Euromonitor International
May 2024
LIST OF CONTENTS AND TABLES
SOFT DRINKS IN TAIWAN
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Taiwan
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Penetration of smaller pack sizes increases at off- and on-trade levels
Apple Sidra brand hit by another contamination scandal
Leading brands continue to launch new flavour variants and limited edition products
PROSPECTS AND OPPORTUNITIES
Pepsi could see further recipe changes following recent reformulation
Increasing competition will spur players to develop new added-value products
Swire Coca-Cola and Hey Song Corp likely to remain the outright leaders
CATEGORY DATA
Table 137 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 138 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 139 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 140 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 141 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 142 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 143 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 144 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 145 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 146 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 147 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 148 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 149 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 150 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 151 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 152 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 153 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 154 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 155 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 156 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy image and new launches strengthen interest in 100% juice
High prices temper volume growth potential of coconut and other plant waters
Swire Coca-Cola expands its leading Minute Maid range
PROSPECTS AND OPPORTUNITIES
More companies expected to launch high pressure processing (HPP) products
Juice producers will continue to focus on nutritional benefits to offset sugar concerns
Products blended with tea likely to be a focal point for innovation
CATEGORY DATA
Table 125 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 126 Off-trade Sales of Juice by Category: Value 2018-2023
Table 127 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 128 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 129 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 130 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 131 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 132 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 133 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 134 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 135 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 136 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Carbonated bottled water sees growing interest in 5GV varieties
Taiyen prize competition helps to boost demand in functional bottled water
Manufacturers continue to highlight industry awards in marketing campaigns
PROSPECTS AND OPPORTUNITIES
Functional bottled water will remain a key beneficiary of rising health-consciousness
Sparkling products face growing threat from home carbonation systems
Sustainability concerns will continue to gain influence over competitive strategies
CATEGORY DATA
Table 113 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 114 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 115 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 116 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 117 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 118 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 119 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 120 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 121 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 122 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 123 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 124 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
End of COVID-19 restrictions and growing offer of healthier options boost retail sales
Rising average temperatures continue to broaden appeal of sports drinks
Super Supau and Pocari Sweat remain the clear leaders as competition intensifies
PROSPECTS AND OPPORTUNITIES
Producers will continue to focus on improving health credentials of sports drinks
More players likely to launch packs that provide greater convenience and portability
Rising interest in wide range of sports will create new sponsorship opportunities
CATEGORY DATA
Table 101 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 102 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 103 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 104 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 105 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 106 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 107 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 108 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 109 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 110 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 111 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 112 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Resumption of pre-pandemic routines boosts energy drinks consumption
Competition between Red Bull and Monster continues to intensify
More affordable health-oriented brands from local producers gain ground
PROSPECTS AND OPPORTUNITIES
More players expected to launch varieties made with fruit juice and tea
Established brands will continue working to expand their target audiences
Products with functional benefits beyond energy will become more widely available
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Interest in vinegar-based liquid concentrates continues to rise
On-trade demand picks up as Taiwan’s foodservice market recovers from COVID-19
New launches challenge consumer perceptions of powder concentrates
PROSPECTS AND OPPORTUNITIES
Growing on-trade exposure to premium brands should help to boost retail demand
Sugar reduction will remain a key focus of new product development activity
Rising popularity of infused water and sparkling beverages likely to inspire innovation
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 74 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 75 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 76 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 77 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 78 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 79 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 80 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 81 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 82 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 83 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 84 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 85 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 86 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 87 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 88 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Off-trade consumption buoyed by return to pre-pandemic routines
RTD tea remains the most popular type of soft drink in Taiwan
Brand owners use advanced brewing methods to create more sophisticated products
PROSPECTS AND OPPORTUNITIES
Recently launched health and wellness variants expected to perform positively
Premiumisation trend set to remain strong
More players likely to introduce kombucha products
CATEGORY DATA
Table 37 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 38 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 39 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 40 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 41 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 42 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 43 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 44 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 45 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 46 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 47 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 48 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 49 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Off-trade consumption increases after several years of decline
Leading brand Mr. Brown targets younger demographics with high-caffeine variant
Premium-oriented products in PET bottles become more widely available
PROSPECTS AND OPPORTUNITIES
Competition from hot coffee and other soft drinks will continue to depress demand
Quality and provenance will remain key themes in brand differentiation efforts
New launches likely to be focused on flavour diversification and healthy alternatives
CATEGORY DATA
Table 50 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 51 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 52 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 53 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 54 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 55 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 56 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 57 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 58 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 59 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 60 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 61 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
ASIAN SPECIALITY DRINKS IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
White fungus and auricularia judae drinks among the strongest performers
Hot weather buoys demand for traditional herbal drinks with cooling properties
Consumers show increased interest in products with digestive function benefits
PROSPECTS AND OPPORTUNITIES
South Korean brands expected to strengthen their presence in Taiwan
Leadership of Calpis brand unlikely to be challenged
Traditional beverages with reduced sugar formulas will have strong growth potential
CATEGORY DATA
Table 62 Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 63 Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 64 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 65 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
Table 66 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2023
Table 67 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2023
Table 68 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2019-2023
Table 69 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2020-2023
Table 70 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2023-2028
Table 71 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2023-2028
Table 72 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2023-2028
Table 73 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2023-2028
