Soft Drinks in South Africa
The health and wellness trend is becoming increasingly entrenched in South Africans’ lives, although regular soft drinks such as carbonates retain higher share overall compared to reduced sugar options. While brands are adapting more to this trend, the emerging taste profiles essentially do not align with original flavours, thus steering consumers back to regular options. This is mainly evident in carbonates, energy drinks and flavoured bottled water, despite the impact of sugar tax on unit pric...
Euromonitor International's Soft Drinks in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Soft Drinks in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Soft Drinks in South Africa
Euromonitor International
December 2023
List Of Contents And Tables
SOFT DRINKS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in South Africa
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN SOUTH AFRICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Coca-Cola focuses on key performers and cancels Tab
No sugar tax increase for two years, while price gap between players closes
Brands to face essential ingredient shortage due to war in source markets
PROSPECTS AND OPPORTUNITIES
Product price is critical factor in consumer choice
Government to launch new sugar regulations which extend to product packaging
Crisper flavour for Sprite, while aspartame declared potential carcinogen
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 41 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 42 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN SOUTH AFRICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Liqui-Fruit rebrands to differentiate flavours amid increasing competition
Cost of ingredients increases, forcing brands to reduce pack sizes
Consumers switch channels, and make decisions based on pricing
PROSPECTS AND OPPORTUNITIES
Regulatory changes in South Africa to impact many juice players
Sustainable packaging is gaining momentum, but hindered by global challenges
Despite healthier image of 100% juice, consumers are restricted by price, reducing brand loyalty
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 58 Off-trade Sales of Juice by Category: Value 2018-2023
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 63 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN SOUTH AFRICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Off-trade demand for bottled water remains elevated despite switch to on-trade
Health trend supports bottled water consumption in 2023
Fierce competition among leading brands, while consumers seek convenience
PROSPECTS AND OPPORTUNITIES
Bottled water sales volumes to be influenced by pack size
Increase in sugar tax postponed until 2025, offering a reprieve for flavoured bottled water
More affordable private label options likely to gain ground
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 70 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN SOUTH AFRICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Energade’s attractive price points due to lower sugar levels compared to competitors
New entrant PRIME Hydration draws interest in sports drinks
Brands drive interest by presenting unique selling points to diversify their offerings
PROSPECTS AND OPPORTUNITIES
Heritage brands likely to experience greater competition over forecast period
Upcoming regulations may push brands to alter product offerings
Sports drinks competitors will take different avenues in promoting their brands, while regulations will guide sugar content
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 82 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN SOUTH AFRICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Flavour profiles diversify, while a local brand sets its sights on the US market
Demand for reduced sugar energy drinks continues to increase
Brand diversity demonstrates consumer preference for variety of flavour profiles
PROSPECTS AND OPPORTUNITIES
Regulatory changes to be implemented, effecting the packaging and composition of energy drinks
Further segmentation within energy drinks emerges
Future development of healthier energy drinks likely
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 94 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN SOUTH AFRICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Unit price growth of concentrates significantly faster than overall soft drinks
Despite price increases and sugar concerns, concentrates still offers affordability
Postponement of higher sugar tax, while consumers defer to more nutritional soft drinks
PROSPECTS AND OPPORTUNITIES
Vegetable juice concentrates emerge to gradually compete with fruit flavours
Warning label regulation could spark surge in reduced sugar concentrates
Tiger Brands chooses to target community stores
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 118 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 119 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 120 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 121 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 122 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 123 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 124 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 125 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 126 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 127 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 128 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 129 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 130 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 131 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 132 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN SOUTH AFRICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sparkling variant of rooibos offers alternative to carbonates
War-impacted source market restricts supply of essential sweetener
Postponement of further sugar tax increase offers reprieve
PROSPECTS AND OPPORTUNITIES
Parents increasingly choose healthier options for children, favouring rooibos variants
Rooibos flavour gradually diverts share away from alcohol
Challenging space drives brands to adopt influencer marketing strategies
CATEGORY DATA
Table 105 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 106 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 109 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 110 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 111 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 112 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 113 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 115 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
Euromonitor International
December 2023
List Of Contents And Tables
SOFT DRINKS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in South Africa
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN SOUTH AFRICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Coca-Cola focuses on key performers and cancels Tab
No sugar tax increase for two years, while price gap between players closes
Brands to face essential ingredient shortage due to war in source markets
PROSPECTS AND OPPORTUNITIES
Product price is critical factor in consumer choice
Government to launch new sugar regulations which extend to product packaging
Crisper flavour for Sprite, while aspartame declared potential carcinogen
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 41 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 42 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN SOUTH AFRICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Liqui-Fruit rebrands to differentiate flavours amid increasing competition
Cost of ingredients increases, forcing brands to reduce pack sizes
Consumers switch channels, and make decisions based on pricing
PROSPECTS AND OPPORTUNITIES
Regulatory changes in South Africa to impact many juice players
Sustainable packaging is gaining momentum, but hindered by global challenges
Despite healthier image of 100% juice, consumers are restricted by price, reducing brand loyalty
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 58 Off-trade Sales of Juice by Category: Value 2018-2023
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 63 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN SOUTH AFRICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Off-trade demand for bottled water remains elevated despite switch to on-trade
Health trend supports bottled water consumption in 2023
Fierce competition among leading brands, while consumers seek convenience
PROSPECTS AND OPPORTUNITIES
Bottled water sales volumes to be influenced by pack size
Increase in sugar tax postponed until 2025, offering a reprieve for flavoured bottled water
More affordable private label options likely to gain ground
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 70 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN SOUTH AFRICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Energade’s attractive price points due to lower sugar levels compared to competitors
New entrant PRIME Hydration draws interest in sports drinks
Brands drive interest by presenting unique selling points to diversify their offerings
PROSPECTS AND OPPORTUNITIES
Heritage brands likely to experience greater competition over forecast period
Upcoming regulations may push brands to alter product offerings
Sports drinks competitors will take different avenues in promoting their brands, while regulations will guide sugar content
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 82 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN SOUTH AFRICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Flavour profiles diversify, while a local brand sets its sights on the US market
Demand for reduced sugar energy drinks continues to increase
Brand diversity demonstrates consumer preference for variety of flavour profiles
PROSPECTS AND OPPORTUNITIES
Regulatory changes to be implemented, effecting the packaging and composition of energy drinks
Further segmentation within energy drinks emerges
Future development of healthier energy drinks likely
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 94 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN SOUTH AFRICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Unit price growth of concentrates significantly faster than overall soft drinks
Despite price increases and sugar concerns, concentrates still offers affordability
Postponement of higher sugar tax, while consumers defer to more nutritional soft drinks
PROSPECTS AND OPPORTUNITIES
Vegetable juice concentrates emerge to gradually compete with fruit flavours
Warning label regulation could spark surge in reduced sugar concentrates
Tiger Brands chooses to target community stores
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 118 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 119 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 120 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 121 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 122 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 123 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 124 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 125 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 126 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 127 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 128 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 129 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 130 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 131 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 132 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN SOUTH AFRICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sparkling variant of rooibos offers alternative to carbonates
War-impacted source market restricts supply of essential sweetener
Postponement of further sugar tax increase offers reprieve
PROSPECTS AND OPPORTUNITIES
Parents increasingly choose healthier options for children, favouring rooibos variants
Rooibos flavour gradually diverts share away from alcohol
Challenging space drives brands to adopt influencer marketing strategies
CATEGORY DATA
Table 105 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 106 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 109 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 110 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 111 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 112 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 113 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 115 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
