Soft Drinks in Singapore
In 2023, soft drinks in Singapore is set to record volume growth though both the on-trade and off-trade channels. In terms of total volume sales, RTD tea and carbonates are set to remain the largest categories within soft drinks in Singapore, with RTD tea in particular anticipated to record significant volume growth in 2023.
Euromonitor International's Soft Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Soft Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Soft Drinks in Singapore
Euromonitor International
December 2023
LIST OF CONTENTS AND TABLES
SOFT DRINKS IN SINGAPORE
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Singapore
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
On-trade volume growth of carbonates remains resilient in 2023, while off-trade volumes see a moderate decline
Sustained volume growth for reduced sugar carbonates, but it faces headwinds from mass media articles on the safety of aspartame
Technological advances integrated into marketing efforts within distribution channels and flavour innovation
PROSPECTS AND OPPORTUNITIES
In the face of rising costs, brands will leverage pack mix
Sustainability expected to become a greater focus, with a rise in the carbon tax set to be implemented in 2024
Ageing population and declining birth rate expected to put pressure on key demographic for carbonates
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Negative performance continues for juice
High unit price growth in juice due to global fruit shortages
PROSPECTS AND OPPORTUNITIES
Health and wellness will continue to drive product innovation in juice
Ribena continues to innovate and explore brand collaborations to modernise its image
Focus on expanding the product variety to drive volume growth
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Bottled water benefits from on-the-go hydration occasions and tourist influx
Functional bottled water targeted towards consumer need states
Premium bottled water unlikely to gain traction with local consumers amidst general economic uncertainty
PROSPECTS AND OPPORTUNITIES
Narrowing of the distinction between carbonates and sparkling flavoured bottled water
Sustainability initiatives are incorporated into marketing communications to align with a broader brand positioning
Natural ingredients and clean label movement to narrow the distinction between sparkling flavoured bottled water and juice drinks
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume growth in sports drinks supported by the return to hosting sporting events and community activities
Government health associations continue to focus on sugar reduction in beverages, including sports drinks
Movement of sports drinks beyond hydration to target other need states
PROSPECTS AND OPPORTUNITIES
Potential for more natural sports drinks over the forecast period
Competitive landscape of sports drinks expected to remain relatively consolidated
Potential for initiatives in terms of sustainability
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Energy drinks sees only low off-trade volume growth
Growing prominence of more natural, alternative energy drinks, such as yerba mate beverages
Energy drinks faces headwinds from media reports on the potential harm to health of the artificial sweetener aspartame
PROSPECTS AND OPPORTUNITIES
Concern regarding caffeine levels in new energy drinks
Sports-focused energy drinks, while niche, have increased in visibility
Co-branding to drive excitement and expand market reach
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Moderate decline in off-trade volume sales of concentrates
Concentrates lags in terms of the variety of reduced sugar options available
PROSPECTS AND OPPORTUNITIES
Growth potential for coffee liquid concentrates
Greater variety of sports drinks powder concentrates, but fruit powder concentrates set to see waning popularity
CATEGORY DATA
Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 103 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Innovation in reduced sugar still RTD tea drives volume growth both on-trade and off-trade
Co-branding and collaborations to modernise brand image
Growing availability of East Asian RTD tea brands
PROSPECTS AND OPPORTUNITIES
Private label RTD tea products are a cost-effective alternative to established brands
Opportunity for plant-based dairy RTD tea
Focus on fostering a health narrative and flavour adaptation in kombucha to promote wider acceptance
CATEGORY DATA
Table 116 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 117 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Off-trade volume sales of RTD coffee are gradually normalising to the pre-pandemic level
Greater presence of RTD coffee products from Japan
Opportunity for reduced sugar RTD coffee options
PROSPECTS AND OPPORTUNITIES
RTD coffee faces competition from foodservice as new entrants use aggressive promotions and unique offerings to appeal to consumers
Limited adoption of novel RTD coffee in flexible plastic pouches
RTD milk coffee may face challenges from the adjacent category of coffee flavoured drinking milk products
CATEGORY DATA
Table 129 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 130 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
ASIAN SPECIALITY DRINKS IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Asian speciality drinks thrives in the on-trade, while off-trade growth wanes in 2023
Lower sugar variants in Asian speciality drinks see more opportunity than no added sugar variants
PROSPECTS AND OPPORTUNITIES
Limited popularity of Asian speciality drinks amongst younger demographics
Niche speciality brands struggle to get a stronger foothold
CATEGORY DATA
Table 141 Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 142 Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 143 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 144 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
Table 145 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2023
Table 146 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2023
Table 147 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2019-2023
Table 148 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2020-2023
Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2023-2028
Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2023-2028
Table 151 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2023-2028
Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2023-2028
Euromonitor International
December 2023
LIST OF CONTENTS AND TABLES
SOFT DRINKS IN SINGAPORE
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Singapore
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
On-trade volume growth of carbonates remains resilient in 2023, while off-trade volumes see a moderate decline
Sustained volume growth for reduced sugar carbonates, but it faces headwinds from mass media articles on the safety of aspartame
Technological advances integrated into marketing efforts within distribution channels and flavour innovation
PROSPECTS AND OPPORTUNITIES
In the face of rising costs, brands will leverage pack mix
Sustainability expected to become a greater focus, with a rise in the carbon tax set to be implemented in 2024
Ageing population and declining birth rate expected to put pressure on key demographic for carbonates
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Negative performance continues for juice
High unit price growth in juice due to global fruit shortages
PROSPECTS AND OPPORTUNITIES
Health and wellness will continue to drive product innovation in juice
Ribena continues to innovate and explore brand collaborations to modernise its image
Focus on expanding the product variety to drive volume growth
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Bottled water benefits from on-the-go hydration occasions and tourist influx
Functional bottled water targeted towards consumer need states
Premium bottled water unlikely to gain traction with local consumers amidst general economic uncertainty
PROSPECTS AND OPPORTUNITIES
Narrowing of the distinction between carbonates and sparkling flavoured bottled water
Sustainability initiatives are incorporated into marketing communications to align with a broader brand positioning
Natural ingredients and clean label movement to narrow the distinction between sparkling flavoured bottled water and juice drinks
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume growth in sports drinks supported by the return to hosting sporting events and community activities
Government health associations continue to focus on sugar reduction in beverages, including sports drinks
Movement of sports drinks beyond hydration to target other need states
PROSPECTS AND OPPORTUNITIES
Potential for more natural sports drinks over the forecast period
Competitive landscape of sports drinks expected to remain relatively consolidated
Potential for initiatives in terms of sustainability
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Energy drinks sees only low off-trade volume growth
Growing prominence of more natural, alternative energy drinks, such as yerba mate beverages
Energy drinks faces headwinds from media reports on the potential harm to health of the artificial sweetener aspartame
PROSPECTS AND OPPORTUNITIES
Concern regarding caffeine levels in new energy drinks
Sports-focused energy drinks, while niche, have increased in visibility
Co-branding to drive excitement and expand market reach
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Moderate decline in off-trade volume sales of concentrates
Concentrates lags in terms of the variety of reduced sugar options available
PROSPECTS AND OPPORTUNITIES
Growth potential for coffee liquid concentrates
Greater variety of sports drinks powder concentrates, but fruit powder concentrates set to see waning popularity
CATEGORY DATA
Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 103 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Innovation in reduced sugar still RTD tea drives volume growth both on-trade and off-trade
Co-branding and collaborations to modernise brand image
Growing availability of East Asian RTD tea brands
PROSPECTS AND OPPORTUNITIES
Private label RTD tea products are a cost-effective alternative to established brands
Opportunity for plant-based dairy RTD tea
Focus on fostering a health narrative and flavour adaptation in kombucha to promote wider acceptance
CATEGORY DATA
Table 116 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 117 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Off-trade volume sales of RTD coffee are gradually normalising to the pre-pandemic level
Greater presence of RTD coffee products from Japan
Opportunity for reduced sugar RTD coffee options
PROSPECTS AND OPPORTUNITIES
RTD coffee faces competition from foodservice as new entrants use aggressive promotions and unique offerings to appeal to consumers
Limited adoption of novel RTD coffee in flexible plastic pouches
RTD milk coffee may face challenges from the adjacent category of coffee flavoured drinking milk products
CATEGORY DATA
Table 129 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 130 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
ASIAN SPECIALITY DRINKS IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Asian speciality drinks thrives in the on-trade, while off-trade growth wanes in 2023
Lower sugar variants in Asian speciality drinks see more opportunity than no added sugar variants
PROSPECTS AND OPPORTUNITIES
Limited popularity of Asian speciality drinks amongst younger demographics
Niche speciality brands struggle to get a stronger foothold
CATEGORY DATA
Table 141 Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 142 Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 143 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 144 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
Table 145 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2023
Table 146 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2023
Table 147 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2019-2023
Table 148 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2020-2023
Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2023-2028
Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2023-2028
Table 151 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2023-2028
Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2023-2028
