Soft Drinks in Peru

December 2023 | 77 pages | ID: SCB955CD93CEN
Euromonitor International Ltd

Abstracts

The year 2023 witnessed significant growth among soft drinks players, primarily influenced by a notable rise in the country's average temperature. This increase was largely attributed to the onset of El Ni?o at the year's commencement and in the latter half. These climatic shifts resulted in heightened heat levels, prompting an increased need for hydration. Consequently, consumers gravitated towards soft drinks like bottled water, carbonates, juices, and sports drinks.

Euromonitor International's Soft Drinks in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Soft Drinks in Peru
Euromonitor International
May 2024

LIST OF CONTENTS AND TABLES

SOFT DRINKS IN PERU
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Peru
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN PERU
KEY DATA FINDINGS

2023 DEVELOPMENTS

Carbonates on the rise but constrained by social and economic context
Colas and other non-colas remain the primary preferences
Sugar-free is yet to emerge as a significant differentiator
PROSPECTS AND OPPORTUNITIES
Anticipated competition intensification in the short term
Cocktail trend driving novel flavours
Mixers expected to continue leading growth
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 41 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 42 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN PERU
KEY DATA FINDINGS

2023 DEVELOPMENTS

Positive year for juice companies
Inflationary pressures prompt price increases
Ajeper SA fortifies its position in juice
PROSPECTS AND OPPORTUNITIES
Private labels: A significant threat
Diverse flavours attract consumers
Juices loses relevance as mixers due to tonic growth
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 58 Off-trade Sales of Juice by Category: Value 2018-2023
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 63 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN PERU
KEY DATA FINDINGS

2023 DEVELOPMENTS

A warmer 2023 spurs accelerated growth
Ajeper SA maintains leadership
Stock shortages prompt price increases
PROSPECTS AND OPPORTUNITIES
Rising relevance of bulk consumption
Elevated importance of premiumisation
Augmented benefits propel the future of functional water
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 70 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN PERU
KEY DATA FINDINGS

2023 DEVELOPMENTS

Growth in response to elevated hydration needs amid hotter year
Aggressive entry of new competitors
Traditional grocery retailers remain relevant
PROSPECTS AND OPPORTUNITIES
Modern channels hold the greatest growth potential
Abundant opportunities for innovation in sports drinks
Kombucha’s accelerated growth influences sports drinks
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 82 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN PERU
KEY DATA FINDINGS

2023 DEVELOPMENTS

Revitalisation of on-trade and traditional grocery retailers fuels growth
Renewal with new fruity flavours
Promotional strategies as decisive factors in purchases
PROSPECTS AND OPPORTUNITIES
Untapped potential in sports drinks
Diversifying consumption occasions for energy drinks amid rising competition
Influencer-driven energy drinks: An impending threat
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 94 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN PERU
KEY DATA FINDINGS

2023 DEVELOPMENTS

Climate and economic factors bolster demand
Alicorp SA introduces innovation with Umsha drinkable jelly
Continued relevance of traditional grocery retailers
PROSPECTS AND OPPORTUNITIES
Towards consolidation in the competitive landscape
Rising popularity of water flavourings potentially to affect concentrates sales
Health-conscious habits impact product ingredients
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 107 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN PERU
KEY DATA FINDINGS

2023 DEVELOPMENTS

The hotter year and return to normality enhance growth prospects
Ajeper extends its dominance in still RTD teas
Carbonated RTD tea sees concentration led by Veda
PROSPECTS AND OPPORTUNITIES
Little variety of flavours presents an opportunity for innovation
Kombucha emerges as a premium choice for athletes
Promoting health benefits can elevate still RTD tea brands
CATEGORY DATA
Table 120 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 121 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN PERU
KEY DATA FINDINGS

2023 DEVELOPMENTS

Sales struggle amid high prices, hampering RTD coffee growth
Other soft drinks thrive amidst soaring temperatures
Starbucks RTD sales resurge in the B2B channel
PROSPECTS AND OPPORTUNITIES
Regular coffee presents an eminent growth opportunity
Low consumer awareness inhibits growth
Rising interest in Asian products can stimulate RTD coffee sales
CATEGORY DATA
Table 133 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 134 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028