Soft Drinks in Nigeria

December 2023 | 69 pages | ID: SBC5C7B1029EN
Euromonitor International Ltd

Abstracts

Bottled water maintained its status as the fastest-growing soft drink in Nigeria throughout 2023. The persistent challenges in accessing safe drinking water, compounded by unreliable electricity supply, especially in the country's hot climate, continued to drive its robust performance. Over half of the population opted for packaged water, particularly pouch and sachet varieties, on a daily basis. Energy drinks also exhibited notable growth in volume sales during the year, owing to the belief amo...

Euromonitor International's Soft Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Soft Drinks in Nigeria
Euromonitor International
December 2023

LIST OF CONTENTS AND TABLES

SOFT DRINKS IN NIGERIA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
APPENDIX
Fountain sales in Nigeria
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN NIGERIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Consumer behaviour and market influence
Packaging innovations and consumer accessibility
Leading players and landscape dynamics
PROSPECTS AND OPPORTUNITIES
Challenges and health-conscious consumers
Economic pressures and packaging adaptations
Growth challenges and economic factors
CATEGORY DATA
Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 31 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 32 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 36 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 37 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 38 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 39 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 40 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 41 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 42 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
JUICE IN NIGERIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

On-trade consumption and collaborative sales strategies
Rites Food's innovation and health focus
CHI's resilience and product diversification
PROSPECTS AND OPPORTUNITIES
Diversification drives growth
Price dynamics and consumer preferences
Projected growth and drivers
CATEGORY DATA
Table 43 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 44 Off-trade Sales of Juice by Category: Value 2018-2023
Table 45 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 46 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 47 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 48 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 49 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 50 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 51 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 52 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 53 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 54 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN NIGERIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

On-trade channels drive bottled water sales
Fragmentation and price challenges
Nestlй's dominance in bottled water
PROSPECTS AND OPPORTUNITIES
Anticipated growth in bottled water demand
Still bottled water steers growth
Price escalation and competitive strategies
CATEGORY DATA
Table 55 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 56 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 57 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 58 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 59 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 60 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 61 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 62 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 63 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 64 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 65 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 66 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN NIGERIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Evolving dynamics impact growth
Lucozade's dominance in sports drinks
Sustained leadership by Suntory
PROSPECTS AND OPPORTUNITIES
Suntory's strategic growth plans
Enhanced visibility through retail expansion
Expanding product offerings for active lifestyles
CATEGORY DATA
Table 67 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 68 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 69 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 70 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 71 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 72 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 73 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 74 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 75 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 76 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 77 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 78 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN NIGERIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Innovations shaping energy drinks
Lucozade’s domination and health appeal
Boxi’s disruptive entry into the energy drinks landscape
PROSPECTS AND OPPORTUNITIES
Rise of 'natural' energy drinks in Nigeria
Evolving strategies and innovations in energy drink marketing
Energy drinks in urban nightlife and alcoholic mixology
CATEGORY DATA
Table 79 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 80 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 81 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 82 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 83 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 87 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 88 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 89 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 90 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN NIGERIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Challenges and prospects in concentrates
Ribena's reign in liquid concentrates
Nutri C's standout presence in powder concentrates
PROSPECTS AND OPPORTUNITIES
Evolving Dynamics of Concentrates
Divergent growth trajectories for concentrates
Competing alternatives and growth opportunities
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 91 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 92 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 93 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 94 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 95 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 96 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 97 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 98 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 99 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 100 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 101 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 102 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 103 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 104 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 105 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN NIGERIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Challenges and steady support
Chi Nigeria's dominance in RTD tea
Lipton Ice Tea's swift growth in RTD tea
PROSPECTS AND OPPORTUNITIES
Growing competition and product diversity in RTD tea
Healthy positioning and strategy
Price escalation impact demand
CATEGORY DATA
Table 106 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 107 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 108 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 109 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 110 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 111 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 113 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 114 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 115 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 116 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028