Soft Drinks in New Zealand
Value growth was strong across soft drinks in 2023 thanks in large part to broader inflationary pressures. While fuel costs have stabilised following the initial shock resulting from the Russian invasion of Ukraine early in 2022, the New Zealand Government’s temporary removal of excise duty on petrol ended in July 2023. The resultant increased costs were passed on to consumers. In addition, flooding and extreme weather events across New Zealand in early 2023 placed considerable pressure on the c...
Euromonitor International's Soft Drinks in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Soft Drinks in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Soft Drinks in New Zealand
Euromonitor International
May 2024
LIST OF CONTENTS AND TABLES
SOFT DRINKS IN NEW ZEALAND
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in New Zealand
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
CO2 shortage impacts local supply
Sprite changes bottle colour and sparks allegations of green washing
Inflationary pressures driving value growth, however consumers feeling cost of living crunch
PROSPECTS AND OPPORTUNITIES
Value sales growth expected to ease over forecast period
Cost of living pressures likely to see growth opportunities for private label
Health and wellness preferences to drive continued shift towards sugar free products
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
High rates of inflation drive value growth, with consumers remaining budget conscious
Despite rising prices, health and wellness remains a key priority
Foodservice industry yet to recover fully
PROSPECTS AND OPPORTUNITIES
Unit price growth expected to stabilise
Budget conscious consumers to turn to private label
Weak economic outlook likely to impact foodservice over early stages of forecast period
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Extreme weather events drive bottled water shortages in first half of 2023
High rate of inflation driving value growth, while consumers feel cost of living pressures
Health and wellness trend driving growth in flavoured water
PROSPECTS AND OPPORTUNITIES
Easing of value sales growth expected during the forecast period
Potential for private label expansion
Poor economic outlook set to impact on-trade sales in early part of forecast period
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Removal of COVID-19 restrictions help to drive volume growth
Consumers feeling cost of living pressures
Sport sponsorship remains an important marketing tool
PROSPECTS AND OPPORTUNITIES
Opportunities for brands to target female and millennial consumers
Value growth expected to slow over forecast period
Natural trend offers opportunities for niche local brands.
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers feeling cost of living pressure amidst high rate of inflation
V launches new flavour and packaging
As online popularity grows, Prime Energy finds itself banned in New Zealand
PROSPECTS AND OPPORTUNITIES
Reduced sugar energy drinks to increase in importance
Early stages of forecast period set to be impacted by weak economic conditions
New flavours to remain an important focus of innovation
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers feeling pressure in inflationary environment
Despite rising prices, convenience remains a key driver for concentrates
Increased demand amongst adults
PROSPECTS AND OPPORTUNITIES
Potential to continue to develop sales to adult consumers
Cost of living pressures likely to generate growth opportunities for private label
Health and wellness concerns to boost interest in sugar free products
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 103 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Competition heats up as health and wellness preferences evolve
Two players dominate carbonated RTD tea and kombucha
Still RTD tea struggling to compete
PROSPECTS AND OPPORTUNITIES
Carbonated RTD tea and kombucha to continue to drive growth
Cost of living pressures present opportunities for development of private label kombucha
Lack of innovation could hamper growth prospects
CATEGORY DATA
Table 116 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 117 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Significant increase in price of coffee beans
Millennial consumers driving growth in RTD coffee
Suntory Boss Coffee continues to drive leadership for Frucor Suntory
PROSPECTS AND OPPORTUNITIES
Moving into the mainstream
Growth in popularity of cold brew coffee triggers competition from coffee pods
Sustainability and origin to be front and centre for consumers
CATEGORY DATA
Table 129 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 130 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
SPORTS DRINKS IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cost of living pressures affect demand
Demand for Asian speciality drinks remains confined to Asian community
Net migration growth helps to drive volume growth
PROSPECTS AND OPPORTUNITIES
Pressure on prices expected to ease over forecast period
Lack of immigration will continue to limit the growth of Asian speciality drinks
Distribution expected to remain confined to specialist Asian grocery stores
CATEGORY DATA
Table 141 Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 142 Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 143 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 144 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
Table 145 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2023
Table 146 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2023
Table 147 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2019-2023
Table 148 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2020-2023
Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2023-2028
Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2023-2028
Table 151 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2023-2028
Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2023-2028
Euromonitor International
May 2024
LIST OF CONTENTS AND TABLES
SOFT DRINKS IN NEW ZEALAND
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in New Zealand
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
CO2 shortage impacts local supply
Sprite changes bottle colour and sparks allegations of green washing
Inflationary pressures driving value growth, however consumers feeling cost of living crunch
PROSPECTS AND OPPORTUNITIES
Value sales growth expected to ease over forecast period
Cost of living pressures likely to see growth opportunities for private label
Health and wellness preferences to drive continued shift towards sugar free products
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
High rates of inflation drive value growth, with consumers remaining budget conscious
Despite rising prices, health and wellness remains a key priority
Foodservice industry yet to recover fully
PROSPECTS AND OPPORTUNITIES
Unit price growth expected to stabilise
Budget conscious consumers to turn to private label
Weak economic outlook likely to impact foodservice over early stages of forecast period
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Extreme weather events drive bottled water shortages in first half of 2023
High rate of inflation driving value growth, while consumers feel cost of living pressures
Health and wellness trend driving growth in flavoured water
PROSPECTS AND OPPORTUNITIES
Easing of value sales growth expected during the forecast period
Potential for private label expansion
Poor economic outlook set to impact on-trade sales in early part of forecast period
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Removal of COVID-19 restrictions help to drive volume growth
Consumers feeling cost of living pressures
Sport sponsorship remains an important marketing tool
PROSPECTS AND OPPORTUNITIES
Opportunities for brands to target female and millennial consumers
Value growth expected to slow over forecast period
Natural trend offers opportunities for niche local brands.
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers feeling cost of living pressure amidst high rate of inflation
V launches new flavour and packaging
As online popularity grows, Prime Energy finds itself banned in New Zealand
PROSPECTS AND OPPORTUNITIES
Reduced sugar energy drinks to increase in importance
Early stages of forecast period set to be impacted by weak economic conditions
New flavours to remain an important focus of innovation
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers feeling pressure in inflationary environment
Despite rising prices, convenience remains a key driver for concentrates
Increased demand amongst adults
PROSPECTS AND OPPORTUNITIES
Potential to continue to develop sales to adult consumers
Cost of living pressures likely to generate growth opportunities for private label
Health and wellness concerns to boost interest in sugar free products
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 103 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Competition heats up as health and wellness preferences evolve
Two players dominate carbonated RTD tea and kombucha
Still RTD tea struggling to compete
PROSPECTS AND OPPORTUNITIES
Carbonated RTD tea and kombucha to continue to drive growth
Cost of living pressures present opportunities for development of private label kombucha
Lack of innovation could hamper growth prospects
CATEGORY DATA
Table 116 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 117 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Significant increase in price of coffee beans
Millennial consumers driving growth in RTD coffee
Suntory Boss Coffee continues to drive leadership for Frucor Suntory
PROSPECTS AND OPPORTUNITIES
Moving into the mainstream
Growth in popularity of cold brew coffee triggers competition from coffee pods
Sustainability and origin to be front and centre for consumers
CATEGORY DATA
Table 129 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 130 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
SPORTS DRINKS IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cost of living pressures affect demand
Demand for Asian speciality drinks remains confined to Asian community
Net migration growth helps to drive volume growth
PROSPECTS AND OPPORTUNITIES
Pressure on prices expected to ease over forecast period
Lack of immigration will continue to limit the growth of Asian speciality drinks
Distribution expected to remain confined to specialist Asian grocery stores
CATEGORY DATA
Table 141 Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 142 Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 143 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 144 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
Table 145 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2023
Table 146 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2023
Table 147 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2019-2023
Table 148 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2020-2023
Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2023-2028
Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2023-2028
Table 151 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2023-2028
Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2023-2028
