Soft Drinks in the Netherlands

December 2023 | 85 pages | ID: S03F83BCCBCEN
Euromonitor International Ltd

Abstracts

Following two years of decline, soft drinks in the Netherlands has seen off-trade volume sales tip back into positive territory in 2023, with most categories set to record improved results in this respect. Given the importance of impulse purchases and on-the-go consumption occasions in the market, the return to regular routines facilitated by the easing of the pandemic and the ending of associated restrictions has played a key role in boosting demand at the retail level. Additionally, although i...

Euromonitor International's Soft Drinks in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Soft Drinks in the Netherlands
Euromonitor International
May 2024

LIST OF CONTENTS AND TABLES

SOFT DRINKS IN THE NETHERLANDS
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in the Netherlands
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN THE NETHERLANDS
KEY DATA FINDINGS

2023 DEVELOPMENTS

Health concerns and rising cost of living subdue demand for carbonates
Mandatory deposit system for metal beverage cans has little impact on sales
Coca-Cola and Vrumona remain the clear leaders
PROSPECTS AND OPPORTUNITIES
Reduced sugar and sugar-free options will remain a focal point for innovation
Pricing pressures likely to influence packaging strategies
Tonic water/mixers/other bitters set to grow fastest in off-trade volume terms
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN THE NETHERLANDS
KEY DATA FINDINGS

2023 DEVELOPMENTS

Rising health awareness continues to weaken off-trade demand for juice
Juice shots prove increasingly popular with Dutch consumers
Hero enters juice drinks with Hero Cassis No Bubbles
PROSPECTS AND OPPORTUNITIES
Consumption of reconstituted 100% juice and nectars set to decline steadily
Not from concentrate 100% juice will continue to profit from healthier image
Riedel expected to remain the outright leader in juice despite growing competition
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN THE NETHERLANDS
KEY DATA FINDINGS

2023 DEVELOPMENTS

Off-trade bottled water consumption picks up as pricing pressures ease
Use of home carbonation systems restricts demand for carbonated bottled water
Spadel and Vrumona remain the top two players
PROSPECTS AND OPPORTUNITIES
Rising health awareness will continue to boost off- and on-trade consumption
Still flavoured bottled water expected to post fastest growth in off-trade volume sales
Overall leadership of Spadel unlikely to be challenged
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN THE NETHERLANDS
KEY DATA FINDINGS

2023 DEVELOPMENTS

Growing participation in sports and fitness activities continues to boost volume sales
Soaring sugar costs maintain upward pressure on average unit prices
Rehydration and stamina remain chief focal points in marketing campaigns
PROSPECTS AND OPPORTUNITIES
Off-trade volume sales projected to increase steadily
On-trade availability of and demand for sports drinks expected to decline
United Soft Drinks likely to further consolidate its lead
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN THE NETHERLANDS
KEY DATA FINDINGS

2023 DEVELOPMENTS

Off-trade volume growth picks up despite further price increases
Reduced sugar energy drinks outperforms the regular category
Red Bull maintains commanding lead but faces legal difficulties
PROSPECTS AND OPPORTUNITIES
Outlook remains broadly favourable despite increasing maturity
Reduced sugar category will continue to grow fastest in off-trade volume terms
Calls to curb sale of energy drinks to minors likely to intensify
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN THE NETHERLANDS
KEY DATA FINDINGS

2023 DEVELOPMENTS

Rising prices and shrinkflation weaken value-for-money appeal of concentrates
Return to pre-pandemic routines further inhibits consumption
Major brands from other soft drinks categories continue to enter concentrates
PROSPECTS AND OPPORTUNITIES
Multiple factors set to restrict volume growth potential
Offer of reduced sugar and sugar-free concentrates will continue to expand
United Soft Drinks likely to further consolidate its lead in volume terms
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 103 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 110 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 113 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN THE NETHERLANDS
KEY DATA FINDINGS

2023 DEVELOPMENTS

RTD tea continues to profit from comparatively healthy image
Reduced sugar still RTD tea remains the largest and most dynamic category
Unilever and Coca-Cola introduce new sugar-free variants
PROSPECTS AND OPPORTUNITIES
Perception of RTD tea as a healthier alternative will remain key demand driver
Carbonated RTD tea and kombucha should continue to win over new consumers
Unilever likely to maintain overall lead despite increasing competition
CATEGORY DATA
Table 114 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 115 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN THE NETHERLANDS
KEY DATA FINDINGS

2023 DEVELOPMENTS

Mix of indulgence and functionality continues to widen appeal of RTD coffee
Improvements in distribution and flavour diversification boost volume sales
Arla targets at-home consumption with launch of larger packaging format
PROSPECTS AND OPPORTUNITIES
Off-trade volume growth expected to slow but outlook remains bright overall
Health concerns will encourage new launches and reformulation of existing products
Competition between Arla Foods and Douwe Egberts likely to intensify
CATEGORY DATA
Table 127 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 128 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028