Soft Drinks in Lithuania
Sales in soft drinks remain in a decline in Lithuania in 2023, albeit showing a less steep slump in off-trade volume terms than seen in 2022. This is attributed to ongoing economic challenges, starting with the era of the pandemic, following into the energy price crisis, and compounded by inflationary pressures. Such an environment is not beneficial for sales in non-essential products, including soft drinks. That said, we are starting to see a rebalancing effect in a more positive direction, wit...
Euromonitor International's Soft Drinks in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Soft Drinks in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Soft Drinks in Lithuania
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
SOFT DRINKS IN LITHUANIA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Carbonates suffer from unhealthy image and relatively high prices
Reduced sugar variants fare slightly better due to having a “healthier” image
Tonic water/mixers/other bitters benefits from the cocktail mixing trend
PROSPECTS AND OPPORTUNITIES
Ongoing challenges expected for carbonates
On-trade channels will face similar challenges, albeit fare slightly better thanks to cocktail mixers
Citrus-based carbonates will also fall prey to the negative-image challenges faced by regular carbonates
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2023-2028
Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2023-2028
JUICE IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Juice continues to suffer from losing its “healthy” image halo
The “healthiest” and least processed juice options achieve positive growth, albeit remaining somewhat niche
Foodservice fails to rescue total sales, as on-trade volumes slump too
PROSPECTS AND OPPORTUNITIES
Sales expected to remain in a negative slump, in both on-trade and off-trade terms
Could “party-size” formats create a new sales niche for juice?
Competition may arise from artisanal juices, thanks to tradition for producing apple juice direct from orchards
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Bottled water seen as a “premium” niche, due to high quality of tap water in the country
Developments in bottled water noted, despite the sluggish overall sales performance
Premium options remain rather regulated to on-trade channels
PROSPECTS AND OPPORTUNITIES
Sales expected to return to positive growth, in line with economic recovery
Larger formats perceived as budget-friendly options, in a retail/B2B crossover strategy
Seasonality will remain a key factor in bottled water sales
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sports drinks maintains robust growth, thanks to image of health and effective hydration
Growing consumer awareness of healthy lifestyles supports sales performance
Strong promotions from the leading players help to support category sales
PROSPECTS AND OPPORTUNITIES
Growth set to continue, thanks to multiple beneficial factors
Healthy positioning gives scope for further niche products
Ongoing innovations and launches expected over the forecast period
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Energy drinks maintains its robust performance
Tight competition between Monster Energy and Red Bull, as the latter continues to gain share
Innovation in flavours is a key area for development
PROSPECTS AND OPPORTUNITIES
Energy drinks’ positive trajectory will continue over the forecast period
Competition likely to become fiercer over the forecast period
Reduced sugar and zero sugar options are the other key areas for development
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Concentrates is an uninteresting category, with low interest and few developments
Local brand Rasa maintains its top place, thanks to no notable competition
Liquid concentrates fare better than outdated powder options
PROSPECTS AND OPPORTUNITIES
Concentrates set to face an ongoing poor performance
Some small scope for developments in premium and niche areas
Cocktail mixer syrups could be another area for players to explore
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 102 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2019-2023
Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTD tea remains rather unpopular in Lithuania, with no clear benefits and a low shelf presence
Kombucha is the main area of interest in RTD tea
Developments focus on premium-positioned products
PROSPECTS AND OPPORTUNITIES
Sales expected to remain in a negative slump due to low popularity overall
Astonishing growth for kombucha seen from low base
Low-sugar RTD teas could help stimulate an ailing category
CATEGORY DATA
Table 117 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 118 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Little interest in RTD coffee in Lithuania
Limited channel visibility creates a further challenge
RTD coffee yet to find its place
PROSPECTS AND OPPORTUNITIES
Sales will remain low over the forecast period
Forecourt retailers will remain the primary outlets for sales
RTD coffee will never be able to compete with hot and freshly brewed
CATEGORY DATA
Table 129 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 130 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
SOFT DRINKS IN LITHUANIA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Carbonates suffer from unhealthy image and relatively high prices
Reduced sugar variants fare slightly better due to having a “healthier” image
Tonic water/mixers/other bitters benefits from the cocktail mixing trend
PROSPECTS AND OPPORTUNITIES
Ongoing challenges expected for carbonates
On-trade channels will face similar challenges, albeit fare slightly better thanks to cocktail mixers
Citrus-based carbonates will also fall prey to the negative-image challenges faced by regular carbonates
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2023-2028
Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2023-2028
JUICE IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Juice continues to suffer from losing its “healthy” image halo
The “healthiest” and least processed juice options achieve positive growth, albeit remaining somewhat niche
Foodservice fails to rescue total sales, as on-trade volumes slump too
PROSPECTS AND OPPORTUNITIES
Sales expected to remain in a negative slump, in both on-trade and off-trade terms
Could “party-size” formats create a new sales niche for juice?
Competition may arise from artisanal juices, thanks to tradition for producing apple juice direct from orchards
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Bottled water seen as a “premium” niche, due to high quality of tap water in the country
Developments in bottled water noted, despite the sluggish overall sales performance
Premium options remain rather regulated to on-trade channels
PROSPECTS AND OPPORTUNITIES
Sales expected to return to positive growth, in line with economic recovery
Larger formats perceived as budget-friendly options, in a retail/B2B crossover strategy
Seasonality will remain a key factor in bottled water sales
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sports drinks maintains robust growth, thanks to image of health and effective hydration
Growing consumer awareness of healthy lifestyles supports sales performance
Strong promotions from the leading players help to support category sales
PROSPECTS AND OPPORTUNITIES
Growth set to continue, thanks to multiple beneficial factors
Healthy positioning gives scope for further niche products
Ongoing innovations and launches expected over the forecast period
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Energy drinks maintains its robust performance
Tight competition between Monster Energy and Red Bull, as the latter continues to gain share
Innovation in flavours is a key area for development
PROSPECTS AND OPPORTUNITIES
Energy drinks’ positive trajectory will continue over the forecast period
Competition likely to become fiercer over the forecast period
Reduced sugar and zero sugar options are the other key areas for development
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Concentrates is an uninteresting category, with low interest and few developments
Local brand Rasa maintains its top place, thanks to no notable competition
Liquid concentrates fare better than outdated powder options
PROSPECTS AND OPPORTUNITIES
Concentrates set to face an ongoing poor performance
Some small scope for developments in premium and niche areas
Cocktail mixer syrups could be another area for players to explore
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 102 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2019-2023
Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTD tea remains rather unpopular in Lithuania, with no clear benefits and a low shelf presence
Kombucha is the main area of interest in RTD tea
Developments focus on premium-positioned products
PROSPECTS AND OPPORTUNITIES
Sales expected to remain in a negative slump due to low popularity overall
Astonishing growth for kombucha seen from low base
Low-sugar RTD teas could help stimulate an ailing category
CATEGORY DATA
Table 117 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 118 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Little interest in RTD coffee in Lithuania
Limited channel visibility creates a further challenge
RTD coffee yet to find its place
PROSPECTS AND OPPORTUNITIES
Sales will remain low over the forecast period
Forecourt retailers will remain the primary outlets for sales
RTD coffee will never be able to compete with hot and freshly brewed
CATEGORY DATA
Table 129 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 130 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
