Soft Drinks in Indonesia
Soft drinks in Indonesia saw positive growth overall in total volume terms in 2023, though failed to recover to pre-pandemic levels. Despite increased community mobility post-pandemic, purchasing power remained low, especially in the low-to-mid-income consumer segment.
Euromonitor International's Soft Drinks in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Soft Drinks in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Soft Drinks in Indonesia
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
SOFT DRINKS IN INDONESIA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Indonesia
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Off-trade sales make full recovery, with orange carbonates continuing to expand
Coca Cola maintains leadership in 2023, while new player joins the fray
On-trade sales still lagging
PROSPECTS AND OPPORTUNITIES
Healthy growth forecast for carbonates overall
Promotions and product variety to remain key growth drivers in face of threat from health trends and possible legislative changes
Regular carbonates will still be biggest contributor to category growth
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 41 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 42 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume sales continue to rise in both the off-trade and on-trade in 2023 as players aim to keep prices stable
Tirta Alam Segar stays ahead of the rest in 2023
100% JUICE STILL SUFFERS IN THE ON-TRADE
PROSPECTS AND OPPORTUNITIES
Off-trade growth will be modest during the forecast period, with on-trade sales rising faster
Low-price strategies to remain key focus with cup packaging at the fore
On-trade recovery still some way off, while health and wellness trends will support sales
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 58 Off-trade Sales of Juice by Category: Value 2018-2023
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 63 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Off-trade sales rise but fail to make full recovery in 2023
Danone Aqua maintains leadership
On-trade growth sees slowdown as it struggles to recover to pre-pandemic sales levels
PROSPECTS AND OPPORTUNITIES
Competitive threats will intensify, potentially hampering category growth
Health trends to support future growth and inform innovation, while players focus on prices and pack sizes
Still purified bottled water set to continue to drive overall category growth as still spring bottled water sees improved penetration
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 70 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Off-trade growth slows and fails to reach pre-pandemic levels in 2023
Amerta Indah Otsuka holds onto to its number one spot in face of intensifying competition
Convenience stores sees fastest growth in modern grocery retail channels while lifted restrictions boost sales among drivers
PROSPECTS AND OPPORTUNITIES
Off-trade volume sales will fail to fully recover during forecast period, despite positive growth
Competitive landscape suffers from lack of new players, with health trends driving sales
Economy brands set to see expansion
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 82 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Prices rise and off-trade volume growth is modest in 2023
Leading brand loses volume share to rivals
E-commerce channel expands further as cup packs gain traction
PROSPECTS AND OPPORTUNITIES
Rising growth predicted for energy drinks
Cups formats will lead packaging share growth as price becomes more pressing
On-trade recovery will continue to lag behind off-trade while e-commerce expands
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 94 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Flat growth in the off-trade for concentrates in 2023
Players in powder concentrates attempt to boost sales with functional variants
E-Commerce rises, while Lasalle Food maintains leadership
PROSPECTS AND OPPORTUNITIES
Volume sales unlikely to return to pre-pandemic levels by end of forecast period
Small local grocers expected to remain leading distribution channel for concentrates
Concentrates still holds potential for growth
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 107 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth slows down in the off-trade and rises in the on-trade in 2023
Tirta Fresindo Jaya maintains leadership
Introduction of new flavour variants in a bid to stimulate interest
PROSPECTS AND OPPORTUNITIES
Growth set to slow during forecast period
PET bottles and cups will remain prevalent packaging formats, with sales supported by new flavours and persistent health trends
Convenience stores and small local grocers to continue leading distribution
CATEGORY DATA
Table 120 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 121 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
2023 SEES POSITIVE GROWTH FOR RTD COFFEE IN INDONESIA
Tirta Alam Segar continues to lead overall category
Convenience stores remain biggest channel in modern grocery retailing, while coffee shop chains expand
PROSPECTS AND OPPORTUNITIES
Future growth to slow down
PET bottles to remain most popular packaging formats as e-commerce continues to rise
Further investment in flavour innovation
CATEGORY DATA
Table 133 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 134 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
ASIAN SPECIALITY DRINKS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
As unit prices rise, off-trade volume growth slows in 2023, while players push products’ medicinal benefits
Kino Indonesia continues to narrow the gap with leading player
Foodservice sales still suffering
PROSPECTS AND OPPORTUNITIES
On-trade performance set to see further falls while off-trade sales rise, with small local grocers maintaining the lead in distribution
Expansion of herbal/traditional products expected as interest in medicinal offer grows
Metal beverage cans and plastic formats to remain prominent pack types
CATEGORY DATA
Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2023
Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2023
Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2019-2023
Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2020-2023
Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2023-2028
Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2023-2028
Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2023-2028
Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2023-2028
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
SOFT DRINKS IN INDONESIA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Indonesia
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Off-trade sales make full recovery, with orange carbonates continuing to expand
Coca Cola maintains leadership in 2023, while new player joins the fray
On-trade sales still lagging
PROSPECTS AND OPPORTUNITIES
Healthy growth forecast for carbonates overall
Promotions and product variety to remain key growth drivers in face of threat from health trends and possible legislative changes
Regular carbonates will still be biggest contributor to category growth
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 41 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 42 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume sales continue to rise in both the off-trade and on-trade in 2023 as players aim to keep prices stable
Tirta Alam Segar stays ahead of the rest in 2023
100% JUICE STILL SUFFERS IN THE ON-TRADE
PROSPECTS AND OPPORTUNITIES
Off-trade growth will be modest during the forecast period, with on-trade sales rising faster
Low-price strategies to remain key focus with cup packaging at the fore
On-trade recovery still some way off, while health and wellness trends will support sales
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 58 Off-trade Sales of Juice by Category: Value 2018-2023
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 63 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Off-trade sales rise but fail to make full recovery in 2023
Danone Aqua maintains leadership
On-trade growth sees slowdown as it struggles to recover to pre-pandemic sales levels
PROSPECTS AND OPPORTUNITIES
Competitive threats will intensify, potentially hampering category growth
Health trends to support future growth and inform innovation, while players focus on prices and pack sizes
Still purified bottled water set to continue to drive overall category growth as still spring bottled water sees improved penetration
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 70 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Off-trade growth slows and fails to reach pre-pandemic levels in 2023
Amerta Indah Otsuka holds onto to its number one spot in face of intensifying competition
Convenience stores sees fastest growth in modern grocery retail channels while lifted restrictions boost sales among drivers
PROSPECTS AND OPPORTUNITIES
Off-trade volume sales will fail to fully recover during forecast period, despite positive growth
Competitive landscape suffers from lack of new players, with health trends driving sales
Economy brands set to see expansion
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 82 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Prices rise and off-trade volume growth is modest in 2023
Leading brand loses volume share to rivals
E-commerce channel expands further as cup packs gain traction
PROSPECTS AND OPPORTUNITIES
Rising growth predicted for energy drinks
Cups formats will lead packaging share growth as price becomes more pressing
On-trade recovery will continue to lag behind off-trade while e-commerce expands
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 94 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Flat growth in the off-trade for concentrates in 2023
Players in powder concentrates attempt to boost sales with functional variants
E-Commerce rises, while Lasalle Food maintains leadership
PROSPECTS AND OPPORTUNITIES
Volume sales unlikely to return to pre-pandemic levels by end of forecast period
Small local grocers expected to remain leading distribution channel for concentrates
Concentrates still holds potential for growth
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 107 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth slows down in the off-trade and rises in the on-trade in 2023
Tirta Fresindo Jaya maintains leadership
Introduction of new flavour variants in a bid to stimulate interest
PROSPECTS AND OPPORTUNITIES
Growth set to slow during forecast period
PET bottles and cups will remain prevalent packaging formats, with sales supported by new flavours and persistent health trends
Convenience stores and small local grocers to continue leading distribution
CATEGORY DATA
Table 120 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 121 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
2023 SEES POSITIVE GROWTH FOR RTD COFFEE IN INDONESIA
Tirta Alam Segar continues to lead overall category
Convenience stores remain biggest channel in modern grocery retailing, while coffee shop chains expand
PROSPECTS AND OPPORTUNITIES
Future growth to slow down
PET bottles to remain most popular packaging formats as e-commerce continues to rise
Further investment in flavour innovation
CATEGORY DATA
Table 133 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 134 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
ASIAN SPECIALITY DRINKS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
As unit prices rise, off-trade volume growth slows in 2023, while players push products’ medicinal benefits
Kino Indonesia continues to narrow the gap with leading player
Foodservice sales still suffering
PROSPECTS AND OPPORTUNITIES
On-trade performance set to see further falls while off-trade sales rise, with small local grocers maintaining the lead in distribution
Expansion of herbal/traditional products expected as interest in medicinal offer grows
Metal beverage cans and plastic formats to remain prominent pack types
CATEGORY DATA
Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2023
Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2023
Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2019-2023
Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2020-2023
Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2023-2028
Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2023-2028
Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2023-2028
Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2023-2028
