Soft Drinks in Georgia

December 2023 | 64 pages | ID: SA87C4283FAEN
Euromonitor International Ltd

Abstracts

Soft drinks is expected to register healthy volume growth in 2023, despite continuing economic uncertainty as a result of Russia’s invasion of Ukraine. Geopolitical tensions in the region has led to a significant increase in the number of immigrants from Ukraine, Russia and Belarus, and this is expected to contribute to volume growth. In particular, many of the newly-arrived Russians have quite high disposable incomes. A recovery in tourism, post pandemic, also contributes to volume growth. This...

Euromonitor International's Soft Drinks in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Soft Drinks in Georgia
Euromonitor International
December 2023

LIST OF CONTENTS AND TABLES

SOFT DRINKS IN GEORGIA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN GEORGIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Healthy volume growth in 2023
Competitive landscape increasingly consolidated
Reduced sugar carbonates register higher growth
PROSPECTS AND OPPORTUNITIES
Carbonates to face competition from healthier options such as juice
Growing health consciousness characterises the forecast period
Continuing expansion of modern grocery retailers increases competitiveness
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 35 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 36 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2023-2028
Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2023-2028
JUICE IN GEORGIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Double-digit volume growth through both retail and foodservice channels
Local producers continue to dominate
Expansion of modern grocery retailers leading to increased competition
PROSPECTS AND OPPORTUNITIES
Healthy volume growth over forecast period
Focus on healthier juices
Local producers to capitalise on strong position
CATEGORY DATA
Table 51 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 52 Off-trade Sales of Juice by Category: Value 2018-2023
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 57 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN GEORGIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Increased on-the-go consumption
IDS Borjomi continues to hold on to strong lead, despite recent turmoil
Carbonated bottled water registers highest volume growth
PROSPECTS AND OPPORTUNITIES
Moderate volume growth over forecast period
Players look for ways to stand out
Growth potential for bottled water with added functionality
CATEGORY DATA
Table 63 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 64 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN GEORGIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Healthy volume growth, though from low base
Limited players restricts growth
Increasingly active lifestyles drives growth
PROSPECTS AND OPPORTUNITIES
Healthy volume growth over forecast period
Sports drinks has stiff competition from other soft drinks
Growth through e-commerce channels
CATEGORY DATA
Table 75 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 76 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN GEORGIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Star performer among soft drinks in 2023
Affordability is key
Reduced sugar fastest growing segment
PROSPECTS AND OPPORTUNITIES
Energy drinks registers highest volume growth among soft drinks over forecast period
Sugar-free variants gain volume share
Local brands continue to gain volume share
CATEGORY DATA
Table 87 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 88 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
RTD TEA IN GEORGIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Healthy performance in 2023
Imported brands retain leadership positions
Competition from other soft drinks such as juice
PROSPECTS AND OPPORTUNITIES
Lower volume growth over forecast period
Continuing dynamism in RTD tea
Continued growth for local brand Gurieli
CATEGORY DATA
Table 99 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 100 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 101 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 102 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 103 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 104 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 105 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 106 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 107 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 108 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 109 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 110 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN GEORGIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Limited availability hampers volume growth
Competitive landscape becoming more fragmented
RTD coffee growth driven by younger generation
PROSPECTS AND OPPORTUNITIES
Modest volume growth over forecast period
Larger range supports volume growth
Sustainable positioning increasingly important
CATEGORY DATA
Table 111 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 112 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 113 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 114 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 115 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 116 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 117 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 118 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 119 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 120 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 121 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 122 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028