Soft Drinks in Egypt

December 2023 | 77 pages | ID: S0A90BA0998EN
Euromonitor International Ltd

Abstracts

In 2023, soft drinks witnessed moderate retail volume growth and double-digit current value growth, supported by the continuous rise in prices across most categories. Economic uncertainty has been a key challenge for soft drinks manufacturers and consumers alike, with the inflation rate skyrocketing and the supply of imports falling due to limited access to foreign currency. Most manufacturers have had to resort to increasing their prices in order to compensate for the rising cost of transportat...

Euromonitor International's Soft Drinks in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Soft Drinks in Egypt
Euromonitor International
December 2023

LIST OF CONTENTS AND TABLES

SOFT DRINKS IN EGYPT
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs Retail
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Egypt
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN EGYPT
KEY DATA FINDINGS

2023 DEVELOPMENTS

Prices in carbonates continue to rise
Coca-Cola builds retail volume share through brand partnerships and gaming initiatives
Coca-Cola launches Coke Studio in Egypt
PROSPECTS AND OPPORTUNITIES
Carbonate prices are expected to rise
Local carbonates make strides amid hiccups
Major players to bring new innovations in product development and marketing
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 35 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 36 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 49 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN EGYPT
KEY DATA FINDINGS

2023 DEVELOPMENTS

Juice category continues to grow with a shift from nectars to juice drinks
Wider product availability of children’s products
Juhayna continues to lead the category regardless of price shifts across retail channels
PROSPECTS AND OPPORTUNITIES
Healthy growth driven by juice drinks and premiumisation
Packaging innovations will drive demand and attract consumers
Ongoing shift away from nectars
CATEGORY DATA
Table 51 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 52 Off-trade Sales of Juice by Category: Value 2018-2023
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 57 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN EGYPT
KEY DATA FINDINGS

2023 DEVELOPMENTS

Prices continue to surge in bottled water
Nestlй remains leader in bottled water
Government fights back against illegal bottled water production
PROSPECTS AND OPPORTUNITIES
Price increases to support constant value growth
Players to focus on securing production efficiency and distribution
Niche categories face uncertainty due to economic challenges
CATEGORY DATA
Table 63 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 64 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN EGYPT
KEY DATA FINDINGS

2023 DEVELOPMENTS

Niche sports drinks category faces volume sales decline
Reduced availability of sports drinks
Gatorade remains the dominant sports drink brand in Egypt
PROSPECTS AND OPPORTUNITIES
Limited prospects for sports drinks
Move beyond niche status unlikely in the absence of domestic production
Uncertain future for sports drinks within the on-trade
CATEGORY DATA
Table 75 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 76 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN EGYPT
KEY DATA FINDINGS

2023 DEVELOPMENTS

Sales of energy drinks skyrocket in off-trade
Government warnings raised about energy drinks consumption among young people
Coca-Cola launches Fury Energy to compete with Sting
PROSPECTS AND OPPORTUNITIES
Dynamic growth ahead for energy drinks
Competition to intensify in energy drinks
Stronger health narrative and legislation poses challenge for energy drinks
CATEGORY DATA
Table 87 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 88 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN EGYPT
KEY DATA FINDINGS

2023 DEVELOPMENTS

Consumer interest in concentrates is falling
Brands begin to leave concentrates
Marketing activity decreases in powder concentrates
PROSPECTS AND OPPORTUNITIES
Steady growth but challenges lie ahead for concentrates
Limited innovation anticipated in concentrates
Non-price promotions to attract consumers
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 100 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 101 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 103 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 104 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 105 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 106 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 107 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 108 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 109 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 110 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 113 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN EGYPT
KEY DATA FINDINGS

2023 DEVELOPMENTS

RTD tea remains a niche category in Egypt
Lipton holds its strong lead amid new arrivals from local brands
Prices of iced tea continue to rise
PROSPECTS AND OPPORTUNITIES
RTD tea to grow moderately as it enjoys niche status
New local brands to drive sales with more affordable options
RTD tea to become a more niche, luxury item
CATEGORY DATA
Table 114 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 115 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN EGYPT
KEY DATA FINDINGS

2023 DEVELOPMENTS

Off-trade volume sales driven by more affluent consumers
Starbucks RTD coffee benefits from wider retail availability
Nescafй still the outright leader as Starbucks maintains position
PROSPECTS AND OPPORTUNITIES
Modest but stable growth in off-trade volume sales projected
High prices to curb demand for RTD coffee
Brands to drive sales with flavour expansion
CATEGORY DATA
Table 127 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 128 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028