Soft Drinks in Ecuador

December 2023 | 74 pages | ID: S059C1FCDBFEN
Euromonitor International Ltd

Abstracts

2023 witnessed another strong performance for Ecuador’s soft drinks industry as the challenges of previous years have largely been overcome. The entire industry has endured significant setbacks stemming from negative public perceptions of a series of reformulations that followed the implementation of a steep tax on all sugar-sweetened beverages in 2017. Consumer dissatisfaction with the new flavours of the no sugar and low sugar beverages that were launched to comply with the new tax led to stee...

Euromonitor International's Soft Drinks in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Soft Drinks in Ecuador
Euromonitor International
December 2023

LIST OF CONTENTS AND TABLES

SOFT DRINKS IN ECUADOR
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
Competitive landscape
Retailing developments
Foodservice vs retail split
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN ECUADOR
KEY DATA FINDINGS

2023 DEVELOPMENTS

Reduced sugar cola carbonates flourishes due to the sugar tax
Multiple factors spur growth in non-cola carbonates
Quala enters carbonates with its new brand Zen
PROSPECTS AND OPPORTUNITIES
Backlash against aspartame likely to have only limited impact on sales
Multi-dimensional approach to consumer preferences to prove crucial
Small local grocers to remain dominant despite changes in distribution
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 35 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 36 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2023-2028
Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2023-2028
JUICE IN ECUADOR
KEY DATA FINDINGS

2023 DEVELOPMENTS

Juice benefits from the post-pandemic return to in-person school tuition
Products packaged in returnable bottles gain sales share in juice
Family sizes king in juice drinks, more diverse pack sizes in nectars
PROSPECTS AND OPPORTUNITIES
El Ni?o climate phenomenon to impact availability of fruit for juice brands
Opportunities and challenges ahead for not from concentrate 100% juice
Entry of new players into reconstituted 100% juice to drive consumption
CATEGORY DATA
Table 51 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 52 Off-trade Sales of Juice by Category: Value 2018-2023
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 57 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN ECUADOR
KEY DATA FINDINGS

2023 DEVELOPMENTS

Bottled water sees unusually high increases in the average unit price
Carbonated natural mineral bottled water dominated by only one player
Increase in the popularity of sport and exercise benefits bottled water
PROSPECTS AND OPPORTUNITIES
Ecofriendly consumers looking to reduce the use of single-use plastics
Consumers to migrate to bottled water from other soft drinks categories
Emerging players to bring innovation to functional bottled water
CATEGORY DATA
Table 63 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 64 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN ECUADOR
KEY DATA FINDINGS

2023 DEVELOPMENTS

Surge in sports drinks sales results from multi-dimensional influences
Demand for better value for money influences packaging presentations
Wide coverage and point-of-sale sponsorship key marketing strategies
PROSPECTS AND OPPORTUNITIES
Brands need to be on the lookout for trendier sports to sponsor
No sugar options struggle for sales despite being cheaper and healthier
Brands set to explore new avenues to market sports drinks
CATEGORY DATA
Table 75 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 76 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN ECUADOR
KEY DATA FINDINGS

2023 DEVELOPMENTS

PET bottles still reign as brands look to more profitable pack types
Red Bull and Monster Energy compete in an exceptional price segment
Sugar-free energy drinks face a challenging and complex landscape
PROSPECTS AND OPPORTUNITIES
Transition from rapid expansion to steady progress as demand matures
Local startups target rising demand for health and wellness with natural ingredients
Niche premium brands look to premiumisation as a way of increasing sales
CATEGORY DATA
Table 87 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 88 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN ECUADOR
KEY DATA FINDINGS

2023 DEVELOPMENTS

Tea-based powder concentrates gain ground on juice-based products
Panhelada’s entry brings refreshing novelty to the category
Quala leads sales due to strong investment in marketing and distribution
PROSPECTS AND OPPORTUNITIES
Greater stability slated for concentrates over the forecast period
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 100 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 101 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 103 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2019-2023
Table 104 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 105 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 106 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 107 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 108 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 109 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 110 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 112 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN ECUADOR
KEY DATA FINDINGS

2023 DEVELOPMENTS

Category players strive to gain share from dominant brand Fuze tea
Smaller brands look to innovation as a way to gain ground on Fuze Tea
PROSPECTS AND OPPORTUNITIES
Further growth expected during the forecast period
Kombucha a growing trend, although challenges to massification remain
CATEGORY DATA
Table 113 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 114 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 115 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 116 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 117 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 118 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 119 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 121 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 122 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN ECUADOR

2023 DEVELOPMENTS