Soft Drinks in the Czech Republic

November 2023 | 89 pages | ID: SBCFDCB6AF6EN
Euromonitor International Ltd

Abstracts

Soft drinks continued to be affected by high inflation, which started in 2022 and continued in 2023, leading to cost of living increases. The worsened economic situation saw demand fall in established categories, especially juice and carbonates, while total volume sales of bottled water were largely stable. Meanwhile, concentrates witnessed a decline in demand through 2023. However, this was not due to the worsened economic situation, but rather Czech customers turning away from concentrates. In...

Euromonitor International's Soft Drinks in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Soft Drinks in the Czech Republic
Euromonitor International
December 2023

LIST OF CONTENTS AND TABLES

SOFT DRINKS IN THE CZECH REPUBLIC
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in the Czech Republic
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN THE CZECH REPUBLIC
KEY DATA FINDINGS

2023 DEVELOPMENTS

Push-pull factors in the demand for carbonates
Consumers look to promotions and discounts to make savings
Private label gains from consumer price-sensitivity
PROSPECTS AND OPPORTUNITIES
Reduced sugar versions to continue to drive development and growth
Higher VAT a threat to consumption
E-commerce to gain further traction in the forecast period
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN THE CZECH REPUBLIC
KEY DATA FINDINGS

2023 DEVELOPMENTS

Perception of juice as a treat helps to limit foodservice volume decline in 2023
Private label benefits from good quality, lower price positioning
Lower price but similar taste nectars win consumers from 100% juice
PROSPECTS AND OPPORTUNITIES
Consumers to continue to seek discounts when purchasing juice
More consumers are expected to be willing to pay more for health and wellness benefits
Cold-press juice to ride health and wellness trend
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN THE CZECH REPUBLIC
KEY DATA FINDINGS

2023 DEVELOPMENTS

Hot summer and enlarged consumer base boost bottled water consumption in 2023
Flavoured bottled water continues to lose ground
Czech consumers view private label products as good quality, lower-priced local alternatives
PROSPECTS AND OPPORTUNITIES
New flavour and reduced sugar variants show the way to recovery for flavoured bottled water
Added-value benefits and new flavours to boost functional bottled water
New EU regulation to impact bottled water packaging
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN THE CZECH REPUBLIC
KEY DATA FINDINGS

2023 DEVELOPMENTS

Sports drinks benefits strongly from the reopening of gyms and sports facilities
Sports drinks enters the mainstream
Added vitamin products create a buzz in sports drinks
PROSPECTS AND OPPORTUNITIES
New EU regulation offers competitive advantages to early-movers
Sports drinks players need to ensure an online sales presence
Room for private label emergence in sports drinks
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN THE CZECH REPUBLIC
KEY DATA FINDINGS

2023 DEVELOPMENTS

Energy drinks benefits from the need for an energy boost at work and in motion
New tastes continue to enter energy drinks
High brand loyalty in energy drinks
PROSPECTS AND OPPORTUNITIES
Zero and reduced sugar variants to shape category development
Gamers offer new and dynamic consumer base for energy drinks
New technologies allow for new product development
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN THE CZECH REPUBLIC
KEY DATA FINDINGS

2023 DEVELOPMENTS

Downward trajectory in the demand for concentrates continues at the end of the review period
Brands continue to hold sway in concentrates
Consumers show a more conservative approach to flavours
PROSPECTS AND OPPORTUNITIES
Reduced sugar alternatives to offer some dynamism to concentrates
E-commerce offers opportunities to win new consumers
Powder concentrates to see the fastest decline
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 126 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 127 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 128 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 129 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 130 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 131 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 132 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 133 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 134 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 135 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 136 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 137 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 138 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 139 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 140 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN THE CZECH REPUBLIC
KEY DATA FINDINGS

2023 DEVELOPMENTS

Travel spurs the consumption of RTD tea
Some disruption in the distribution landscape
Good price-quality ratio stimulates private label sales
PROSPECTS AND OPPORTUNITIES
Stronger new product development to see reduced sugar make gains on regular in still RTD tea
Teekanne is set to make a splash in RTD tea
Reasons to be cheerful for kombucha RTD tea
CATEGORY DATA
Table 101 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 102 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 103 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 104 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 105 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 106 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 107 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 108 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 109 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 110 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 111 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 112 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN THE CZECH REPUBLIC
KEY DATA FINDINGS

2023 DEVELOPMENTS

Return to travel and economising trend favour off-trade volume sales
Price advantage sees private label gain ground
Metal beverage cans suit Czech consumers’ needs
PROSPECTS AND OPPORTUNITIES
Online sales set to continue to grow in RTD coffee
Starbucks RTD coffee to appeal as an alternative to foodservice Starbucks
Surge in innovation anticipated to cater to lactose intolerant and lactose shy consumers
CATEGORY DATA
Table 114 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 115 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 116 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 117 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 118 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 119 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 120 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 121 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 122 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 123 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 124 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 125 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028