Soft Drinks in Cameroon

January 2024 | 67 pages | ID: S9AEAAEE8B7EN
Euromonitor International Ltd

Abstracts

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as well as widespread poverty, restrains growth somewhat and this continues into 2023. With this background, soft drinks is expected to register a moderate increase in volume sales, partly supported by a continuing growing population.

Euromonitor International's Soft Drinks in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Soft Drinks in Cameroon
Euromonitor International
May 2024

LIST OF CONTENTS AND TABLES

SOFT DRINKS IN CAMEROON
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 17 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 18 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN CAMEROON
KEY DATA FINDINGS

2023 DEVELOPMENTS

Stable prices ensure sustained volume demand
Lack of reduced sugar options
SABC launches offerings in direct competition with Coca-Cola
PROSPECTS AND OPPORTUNITIES
Continuing shift to PET packaging
Further shake-up within cola carbonates over forecast period
Potential opening for reduced sugar non-cola carbonates
CATEGORY DATA
Table 29 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 30 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 31 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 32 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 33 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 34 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 35 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 36 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 38 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 39 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 40 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 41 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 42 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 43 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 44 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
JUICE IN CAMEROON
KEY DATA FINDINGS

2023 DEVELOPMENTS

Continuing price rises dampen volume demand
BVS files for bankruptcy
Diverse packaging offerings
PROSPECTS AND OPPORTUNITIES
Increased price competition over forecast period
Gracedom plans to enter juice segment
Opportunity for establishment of cold-press juice outlets
CATEGORY DATA
Table 45 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 46 Off-trade Sales of Juice by Category: Value 2018-2023
Table 47 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 48 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 49 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 50 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 51 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 52 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 53 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 54 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 55 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 56 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN CAMEROON
KEY DATA FINDINGS

2023 DEVELOPMENTS

Unstable supply of tap water ensures demand
Still bottled water accounts for most volume sales
Source du Pays continues to dominate
PROSPECTS AND OPPORTUNITIES
Continued high demand, due to lack of clean tap water
New competitor on the block
Local brands continue to dominate
CATEGORY DATA
Table 57 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 58 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 59 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 60 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 62 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 63 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 64 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 65 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 66 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 67 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 68 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN CAMEROON

2023 DEVELOPMENTS

ENERGY DRINKS IN CAMEROON
KEY DATA FINDINGS

2023 DEVELOPMENTS

Healthy volume growth in 2023
Two locally bottled brands continue to dominate
Energy drinks popular among men
PROSPECTS AND OPPORTUNITIES
Continued healthy volume growth over forecast period
Locally bottled brands gain further volume share
Opportunity for reduced sugar offerings
CATEGORY DATA
Table 69 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 70 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 71 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 72 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 73 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 75 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 76 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 77 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 78 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 79 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 80 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN CAMEROON
KEY DATA FINDINGS

2023 DEVELOPMENTS

Limited volume growth in 2023
Private label accounts for most volume sales
Lack of promotion further stymies growth
PROSPECTS AND OPPORTUNITIES
Supermarkets poised to gain dominance over forecast period
Expanding use of liquid concentrates creates opportunities for growth
Health concerns restrict concentrates
CATEGORY DATA
Concentrates Conversions
Summary 2 ncentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 81 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 82 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 83 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 84 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 85 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2019-2023
Table 86 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 87 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 88 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 89 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 90 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 91 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 92 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 94 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 95 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 96 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN CAMEROON
KEY DATA FINDINGS

2023 DEVELOPMENTS

Fall in volume sales in 2023
Lipton Ice maintains lead thanks to global recognition as a high-quality brand
Lack of marketing weakens consumer awareness
PROSPECTS AND OPPORTUNITIES
Further fall in volume sales over forecast period
Channel trends define future sales of RTD tea as a niche and premium product
Need for more innovation and stronger marketing push to boost volume sales
CATEGORY DATA
Table 97 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 98 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 99 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 100 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 101 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 102 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 103 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 104 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 105 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 106 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 107 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 108 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN CAMEROON

2023 DEVELOPMENTS