Soft Drinks in Azerbaijan

November 2023 | 72 pages | ID: SC456664C77EN
Euromonitor International Ltd

Abstracts

In 2023, soft drinks posted robust volume growth in both retail and the on-trade. Per capita consumption is rising due to population growth, the development of the modern trade and improvements in distribution. Carbonates continues to be the largest category in retail volume terms, with cola carbonates steadily gaining appeal thanks to the heavy marketing investment from international players, namely Baku Coca-Cola Bottlers Ltd. Other non-cola carbonates posted modest growth in 2023, aided by th...

Euromonitor International's Soft Drinks in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Soft Drinks in Azerbaijan
Euromonitor International
May 2024

LIST OF CONTENTS AND TABLES

SOFT DRINKS IN AZERBAIJAN
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN AZERBAIJAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Urbanisation and population growth boost consumption of carbonates
Reduced-sugar remains a niche category
Coca-Cola assert its strong lead in carbonates
PROSPECTS AND OPPORTUNITIES
Steady growth ahead as on-trade fully recovers from pandemic
Global brands to steer performance of non-cola carbonates
Affordable indulgence to drive appeal of carbonates
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 35 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 36 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2023-2028
Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2023-2028
JUICE IN AZERBAIJAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Retail juice consumption remains stagnant as on-trade recovery continues
Limited product innovation stifles growth
Juice category led by local players with well-known brands
PROSPECTS AND OPPORTUNITIES
Slow growth expected in upcoming years
Juice drinks to lead category development
Competition from fresh fruit juices due to the hot climate
CATEGORY DATA
Table 51 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 52 Off-trade Sales of Juice by Category: Value 2018-2023
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 57 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN AZERBAIJAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Bottled water enjoys steady growth despite price rises
Lack of product innovation in 2023
Local players lead in bottled water
PROSPECTS AND OPPORTUNITIES
Health and wellbeing concerns to boost growth in bottled water
Flavoured water category is limited by absence of major players
Poor quality of tap water presents opportunity for bulk water
CATEGORY DATA
Table 63 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 64 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN AZERBAIJAN

2023 DEVELOPMENTS

ENERGY DRINKS IN AZERBAIJAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Steady pace of growth ensues in energy drinks
Energy drinks alter formulas to avoid tax levy
Local players lead in energy drinks
PROSPECTS AND OPPORTUNITIES
Mature status will result in slower volume growth
Reduced sugar energy drinks to remain a niche
Prices to remain stable enabling energy drinks to compete with carbonates
CATEGORY DATA
Table 75 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 76 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 77 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 78 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 79 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 80 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 81 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 83 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 84 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 85 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 86 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN AZERBAIJAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Concentrates largely considered an outdated drink
Liquid concentrates up against strong competition from carbonates
Powder concentrates focuses on tradition
PROSPECTS AND OPPORTUNITIES
Ongoing volume decline as products suffer from outdated appeal
Concentrates to remain highly fragmented
Powder concentrates will deliver mainly kisel products
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 87 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 88 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 89 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 90 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 91 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2019-2023
Table 92 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 93 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 94 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 95 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 96 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 97 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 98 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 99 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 100 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 102 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN AZERBAIJAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Category sales performance linked to marketing support
Preference for sweet beverages creates little demand for reduced-sugar options
Local brands perform well but foreign brands dominate the landscape
PROSPECTS AND OPPORTUNITIES
Modest growth for RTD tea in upcoming period
Marketing strategies and classic flavours are key to future growth
Carbonated RTD tea has limited appeal
CATEGORY DATA
Table 103 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 104 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 107 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 108 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 109 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 111 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 112 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN AZERBAIJAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Emerging coffee culture drives development of RTD coffee
Modern retail expansion supports RTD coffee
Affordability and widespread distribution supports leading brands
PROSPECTS AND OPPORTUNITIES
Rising coffee consumption to drive sales of RTD coffee
Modern channel expansion to bolster demand for RTD coffee
Strong competition from energy drinks
CATEGORY DATA
Table 115 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 116 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 117 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 118 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 119 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 120 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 121 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 123 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 124 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 125 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 126 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028