Soft Drinks in Argentina

November 2023 | 77 pages | ID: S188927581AEN
Euromonitor International Ltd

Abstracts

Argentina's soft drinks industry in 2023 navigates an uncertain macroeconomic landscape marked by political dysfunction and economic instability. Despite growth in GDP in 2022, driven by a significant increase in the investment rate, the outlook for 2023 is less optimistic. The International Monetary Fund has projected a GDP decrease, with inflation anticipated to continue skyrocketing. The average income remains below historical patterns, with many Argentinean households grappling with reduced...

Euromonitor International's Soft Drinks in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Soft Drinks in Argentina
Euromonitor International
December 2023

LIST OF CONTENTS AND TABLES

SOFT DRINKS IN ARGENTINA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Argentina
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN ARGENTINA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Coca-Cola maintains leadership thanks to broad portfolio and packaging progress
Foodservice sales driven by return to socialising and travel
Gin and tonic boom fuels growth in tonic water
PROSPECTS AND OPPORTUNITIES
Food labelling laws to boost demand for reduced sugar variants
Novel flavours set to gain ground
Economic instability may benefit smaller players
CATEGORY DATA
Table 94 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 95 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 96 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 97 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 98 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 99 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 100 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 101 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 102 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 103 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 104 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 105 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 106 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 107 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 108 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 109 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 110 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 111 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 112 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 113 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN ARGENTINA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Upbeat growth for 100% juice thanks to natural and healthy positioning
Droughts limit available fruit for juices
Coca-Cola leads overall, with its Cepita brand number one in nectars, as players compete through price positioning and enjoy further expansion
PROSPECTS AND OPPORTUNITIES
Health and wellness trends to continue playing crucial role in future growth of juice
New product development may capture new consumers
Economic instability likely to benefit lower-cost nectars and juice drinks
CATEGORY DATA
Table 33 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 34 Off-trade Sales of Juice by Category: Value 2018-2023
Table 35 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 36 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 38 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 39 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 40 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 41 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 42 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 43 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 44 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN ARGENTINA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Economic crisis pushes demand for larger pack sizes and bulk home deliveries
Aguas Danone leads bottled water thanks to collaboration with CCU
Coca-Cola intensifies diversification strategy with bottled water variants
PROSPECTS AND OPPORTUNITIES
Purified water set to solidify presence thanks to home delivery soda siphon players
Flavoured water will be seen as healthier alternative to carbonates
New labelling laws expected to benefit sales of bottled water
CATEGORY DATA
Table 45 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 46 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 47 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 48 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 49 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 50 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 51 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 52 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 53 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 54 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 55 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 56 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN ARGENTINA
KEY DATA FINDINGS

2023 DEVELOPMENTS

New labelling law slows development in sports drinks
Growth driven by rising interest in sports activities
Gatorade leadership continues with the launch of sugar-free options
PROSPECTS AND OPPORTUNITIES
Economic crisis may stifle further growth
Reduced sugar options set to expand
Dia % and Carrefour to boost private label sales
CATEGORY DATA
Table 57 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 58 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 59 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 60 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 61 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 62 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 63 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 64 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 65 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 66 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 67 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 68 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN ARGENTINA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Upbeat growth for energy drinks driven by growing consumer base
Reduced sugar options benefit from rising consumer concern
Flavour development fuels Monster success among young adults
PROSPECTS AND OPPORTUNITIES
New consumption occasions expected to expand category
Healthier options and plant-based energy drinks set to emerge
Product innovation will accelerate towards new sophisticated flavours
CATEGORY DATA
Table 69 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 70 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 71 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 72 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 73 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 75 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 76 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 77 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 78 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 79 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 80 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN ARGENTINA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Concentrates faces competitive threat from carbonates and flavoured water
Liquid concentrates gains momentum as sales of amargo rise
Mondelez leads concentrates but faces challenges from Cepas Argentinas
PROSPECTS AND OPPORTUNITIES
Affordability and new liquid concentrates options will drive future growth for overall category
Private label to expand amid economic instability
Product innovation will fuel further growth in concentrates
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 114 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 115 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 116 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 117 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 118 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 119 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 120 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 121 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 122 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 123 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 124 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 125 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 126 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 127 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 128 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN ARGENTINA
KEY DATA FINDINGS

2023 DEVELOPMENTS

RTD tea sales see increase although consumption remains weak
Yerba mate popularity limits further expansion
Limited options keep RTD tea consumption low as importers stay away
PROSPECTS AND OPPORTUNITIES
Premium offerings may spur further growth
Healthy image of RTD tea attracts new consumers
Tea’s functional properties will prompt product development
CATEGORY DATA
Table 81 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 82 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 83 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 84 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 85 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 86 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 87 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 88 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 89 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 90 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 91 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 92 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 93 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN ARGENTINA

2023 DEVELOPMENTS