Schweppes SA in Soft Drinks (Spain)

June 2014 | 4 pages | ID: S7973CC0A61EN
Euromonitor International Ltd

Abstracts

In 2013 Schweppes continued to work on the adaptation of its portfolio after the acquisition of Sunny Delight España in 2012. Despite its leadership in juice drinks (up to 24% juice) in 2013, the company struggled to reverse the downwards performance of the category, with impoverished consumers reducing their spending on non-essential references. In an attempt to stimulate consumption of this product, the company focused on several areas, including packaging, by reducing the size of the Sunny...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Schweppes SA: Key Facts
Summary 2 Schweppes SA: Operational Indicators
Company Background
Production
Summary 3 Schweppes SA: Production Statistics 2013
Competitive Positioning
Summary 4 Schweppes SA: Competitive Position 2013