Royal Unibrew A/S in Soft Drinks (Denmark)

February 2017 | 2 pages | ID: R5E8F52555EEN
Euromonitor International Ltd

Abstracts

Royal Unibrew will continue to seek to boost its value share in soft drinks in Denmark. The company will work to strengthen its brand portfolio through the continued promotion of existing brands and further product innovation. The main focus of innovation will be the continued increase in consumer demand for healthy and functional beverages. The distribution partnership with PepsiCo will also remain an important element of the company’s overall strategy.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Royal Unibrew A/S: Key Facts
  Summary 2 Royal Unibrew A/S: Operational Indicators
Competitive Positioning
  Summary 3 Royal Unibrew A/S: Competitive Position 2016