Royal FrieslandCampina NV in Soft Drinks (Netherlands)

February 2017 | 2 pages | ID: R569BF315E5EN
Euromonitor International Ltd

Abstracts

Royal FrieslandCampina is a very large company with a wide variety of food and drinks brands. The company is mainly a dairy company and this means that dairy and cheese products are its priority. Within its overall strategy juice products are not a major focus area. This does not mean, however, that the company does not invest in its juice brands. Research and development as well as marketing and promotion of its new and existing ranges remain of importance and Royal FrieslandCampina does not wa...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Royal FrieslandCampina NV: Key Facts
Competitive Positioning
  Summary 2 Royal FrieslandCampina NV: Competitive Position 2016