Research Report on Soft Drink Industry in China, 2017-2021
In China, soft drinks are natural or artificial drinks with alcohol content of less than 0.5%. Soft drinks can be classified into bottled drinking water, carbonated beverages, fruit and vegetable beverages, tea beverages, vegetable protein and milk beverages, energy drinks and others.
According to CRI, during the decade following China joining WTO, China's economy grew rapidly and residents' income increased, driving demand for soft drinks. In 2015, the total production volume of soft drinks in China was 183.45 million tons, increasing by 3.9% YOY. CAGR from 2006 to 2016 was 15.8%, far exceeding China's GDP growth rate. While the production volume was growing, soft drinks have developed into more varieties and product structure has been adjusted. For example, carbonated beverages used to grow fast with a large production volume. However, its shares have been declining in recent years due to unfavorable concerns about the high calorie, poor nutrition and harm to health. By contrast, fruit and vegetable beverages, vegetable protein and milk beverages and energy drinks have been growing fast because of good tastes and rich nutrition.
In China, end consumers are divided into households and catering businesses. There are both similarities and differences between the two markets. CRI analysis in this regard will be included in the report.
According to CRI, China's soft drink manufacturers consist of regional leaders as well as national manufacturers such as Coca-Cola, PepsiCo, Wahaha, Master Kong and Tongyi. Due to unbalanced economic development, the landscapes of soft drink markets in high-income first and second tier cities and low-income third and fourth tier cities and rural areas are different. Market shares of national leaders in certain regions might be smaller than that of regional enterprises. This largely depends on product varieties and retail prices. For example, in the third and fourth tier cities and rural areas, soft drinks that sell well are tea beverages priced at CNY 1-1.5 (250ml) and peanut milk priced at CNY 2-3 (500ml). By contrast, in the first and second tier cities, popular products are functional drinks priced at CNY 5-8 (360ml) and juice priced at CNY 3-5 (500ml).
CRI market research indicates that the sales model of different types of beverage companies vary greatly. National beverage manufacturers are capable of distributing products both online and offline because they invest considerably in advertizing, promotion and channel establishment. In comparison, regional beverage manufacturers rely on conventional offline channels to save marketing costs.
Star products change with time. For example, around 2010, the annual sales revenue of Wong Lo Kat (which was renamed as JDB) herbal tea increased from less than CNY 100 million to over tens of billions of yuan in less than 10 years' time. The sales revenue of Wong Lo Kat is the highest in China's soft drink market. In recent years, energy drinks containing taurine and vitamin have become new hits.
Although China's soft drink industry has been developing fast in the past decade, consumption volume per capita is still lower than that in developed countries and the picture is worse in rural areas. China's soft drink industry is in perfect competition because it is not controlled by state-owned capital as in other industries. Market competition is extremely intense, but vast investment opportunities are also embedded.
It is expected that China's economy will continue to grow at over 6% and Chinese residents' income will continue to increase, promoting the development of the soft drink industry in China.
Readers can obtain the following information or more through this report:
According to CRI, during the decade following China joining WTO, China's economy grew rapidly and residents' income increased, driving demand for soft drinks. In 2015, the total production volume of soft drinks in China was 183.45 million tons, increasing by 3.9% YOY. CAGR from 2006 to 2016 was 15.8%, far exceeding China's GDP growth rate. While the production volume was growing, soft drinks have developed into more varieties and product structure has been adjusted. For example, carbonated beverages used to grow fast with a large production volume. However, its shares have been declining in recent years due to unfavorable concerns about the high calorie, poor nutrition and harm to health. By contrast, fruit and vegetable beverages, vegetable protein and milk beverages and energy drinks have been growing fast because of good tastes and rich nutrition.
In China, end consumers are divided into households and catering businesses. There are both similarities and differences between the two markets. CRI analysis in this regard will be included in the report.
According to CRI, China's soft drink manufacturers consist of regional leaders as well as national manufacturers such as Coca-Cola, PepsiCo, Wahaha, Master Kong and Tongyi. Due to unbalanced economic development, the landscapes of soft drink markets in high-income first and second tier cities and low-income third and fourth tier cities and rural areas are different. Market shares of national leaders in certain regions might be smaller than that of regional enterprises. This largely depends on product varieties and retail prices. For example, in the third and fourth tier cities and rural areas, soft drinks that sell well are tea beverages priced at CNY 1-1.5 (250ml) and peanut milk priced at CNY 2-3 (500ml). By contrast, in the first and second tier cities, popular products are functional drinks priced at CNY 5-8 (360ml) and juice priced at CNY 3-5 (500ml).
CRI market research indicates that the sales model of different types of beverage companies vary greatly. National beverage manufacturers are capable of distributing products both online and offline because they invest considerably in advertizing, promotion and channel establishment. In comparison, regional beverage manufacturers rely on conventional offline channels to save marketing costs.
Star products change with time. For example, around 2010, the annual sales revenue of Wong Lo Kat (which was renamed as JDB) herbal tea increased from less than CNY 100 million to over tens of billions of yuan in less than 10 years' time. The sales revenue of Wong Lo Kat is the highest in China's soft drink market. In recent years, energy drinks containing taurine and vitamin have become new hits.
Although China's soft drink industry has been developing fast in the past decade, consumption volume per capita is still lower than that in developed countries and the picture is worse in rural areas. China's soft drink industry is in perfect competition because it is not controlled by state-owned capital as in other industries. Market competition is extremely intense, but vast investment opportunities are also embedded.
It is expected that China's economy will continue to grow at over 6% and Chinese residents' income will continue to increase, promoting the development of the soft drink industry in China.
Readers can obtain the following information or more through this report:
- Economic Environment and Policy Environment in Soft Beverage Industry in China
- Supply and Demand of Soft Drink Industry in China, 2012-2016
- Analysis on Competition in China Soft Drink Market
- Development of and Forecast on Soft Drink Industry in First and Second Tier Cities in China, 2012-2021
- Development of and Forecast on Soft Drink Industry in Third and Fourth Tier Cities and Rural Areas in China, 2016-2021
- Cost Trend of Labor in Manufacturing in China 2014-2016
- Cost Trend of Major Raw Materials of Soft Beverages in China, 2014-2016
- Retail Prices of Soft Drinks in China
- Analysis on Major Soft Drink Manufacturers in China, 2014-2017
- Major Driving Forces and Market Opportunities in Soft Drink Industry in China, 2017-2021
- Threats and Challenges in Soft Drinks Industry in China, 2017-2021
1 BASIC SITUATION OF SOFT DRINK INDUSTRY IN CHINA
1.1 Definition and Classification of Soft Drinks
1.1.1 Definition
1.1.2 Major Product Categories
1.2 Research Methods
1.2.1 Data Sources
1.2.2 Parameters and Assumptions
1.2.3 About CRI
2 DEVELOPMENT ENVIRONMENT OF SOFT DRINK INDUSTRY IN CHINA, 2012-2016
2.1 Economic Environment of soft Drink Industry in China, 2012-2016
2.1.1 Chinese Economy
2.1.2 Global Economy
2.2 Policy Environment of Soft Drink Industry in China
2.1.1 Policy Overview
2.1.2 Forecast on Policy Trend
3 OPERATION STATUS OF SOFT DRINK INDUSTRY IN CHINA, 2012-2016
3.1 Supply of China Soft Drink Industry, 2012-2016
3.1.1 Analysis on Production Capacity and Production Volume of Soft Drinks in China
3.1.2 Analysis on Production Capacity and Production Volume by Region
3.1.3 Analysis on Different Types of Enterprises
3.2 Analysis on Demand in China Soft Drink Market
3.2.1 Overview of Demand in Soft Drink Market
3.2.2 Analysis on Market Size of Soft Drinks
3.2.3 Major Consumer Groups in Soft Drink Market in China
3.3 Import and Export of Soft Drinks in China
3.3.1 Export
3.3.2 Import
4 COMPETITION IN CHINA SOFT DRINK INDUSTRY, 2012-2016
4.1 Analysis on Entry Barriers in China Soft Drink Industry
4.1.1 Policy Barriers
4.1.2 Capital Barriers
4.1.3 Technical Barriers
4.1.4 Brand Barriers
4.1. 5 Sales Channel Barriers
4.2 Competition Structure of China Soft Drink Industry
4.2.1 Bargaining Power of Upstream Suppliers
4.2.2 Bargaining Power of Downstream Customers
4.2.3 Competition Among Soft Drink Manufacturers
4.2.4 Threats from New Entrants
4.2.5 Analysis on Substitutes for Soft Drinks
4.3 Analysis on Distributor Model of Soft Drinks in China
4.3.1 Offline Distributors
4. 3. 2 ONLINE SALES
4.4 Terminal Sales Channels of Soft Drinks in China
4.4.1 Wholesale Market
4.4.2 Supermarkets and Outlets
4.4.3 Convenience Stores
4.4.4 Vending Machines
4. 4.5 CATERING PLACES
4. 4.6 ENTERTAINMENT PLACES
4. 4.7 E-COMMERCE
5 ANALYSIS ON INDUSTRY CHAIN OF SOFT DRINK MANUFACTURING IN CHINA, 2012-2016
5.1 Upstream
5.1.1 Fruit Planting
5.1.2 Vegetable Planting
5.1.3 Sugar
5.1.4 Packaging Industry
5.1.5 Impact of Upstream Industries on Soft Drink Manufacturing in China
5.2 Downstream
5.2.1 Household Consumption
5.2.2 Catering Industry
5.2.3 Entertainment Industry
5.2.4 Impact of Downstream Industries on Soft Drink Manufacturing Industry
6 ANALYSIS ON MAJOR SUB-INDUSTRIES OF SOFT DRINK MANUFACTURING INDUSTRY IN CHINA, 2012-2016
6.1 Analysis on China Carbonated Drink Industry, 2012-2016
6.1.1 Supply of Carbonated Drinks in China, 2012-2016
6.1.2 Demand for Carbonated Drinks in China, 2012-2016
6.1.3 Competition in Carbonated Drink Market in China, 2012-2016
6.2 Analysis on Bottled Drinking Water Industry in China
6.2.1 Supply
6.2.2 Demand
6.2.3 Market Competition
6.3 Analysis on Fruit & Vegetable Juice and Beverages Industry in China, 2012-2016
6.4 Analysis on Milk Beverages and Vegetable Protein Drink Beverage Industry in China, 2012-2016
6.5 Analysis on Tea Beverage Industry in China, 2012-2016
6.6 Analysis on China Functional Drink Industry, 2012-2016
6.7 Analysis on Other Beverage Industries in China, 2012-2016
7 ANALYSIS ON SOFT DRINK INDUSTRY IN CHINA, BY REGION, 2012-2016
7.1 Analysis on Soft Drink Industry in First and Second Tier Cities, 2012-2016
7.1.1 Analysis on Supply of Soft Drinks in First and Second Tier Cities, 2012-2016
7.1.2 Analysis on Demand for Soft Drinks in First and Second Tier Cities, 2012-2016
7.1.3 Analysis on Competition in Soft Drinks Market in First and Second Tier Cities
7.2 Analysis on Soft Drink Industry in Third and Fourth Tier Cities and Rural Areas, 2012-2016
7.2.1 Analysis on Supply of Soft Drinks in Third and Fourth Tier Cities and Rural Areas, 2012-2016
7.2.2 Analysis on Demand for Soft Drinks in Third and Fourth Tier Cities and Rural Areas, 2012-2016
7.2.3 Analysis on Competition in Third and Fourth Tier Cities and Rural Areas
7.3 Differentiation Analysis on Beverage Markets in Different Regions
7.3.1 Market Prospect
7.3.2 Product Categories
7.3.3 Market Competition
8 ANALYSIS ON MAJOR SOFT DRINK MANUFACTURERS IN CHINA, 2015-2017
8.1 Hangzhou Wahaha Group Co., Ltd.
8.2 Master Kong Drinks Holding Co., Ltd.
8.3 VV Food & Beverage Co., Ltd.
8.4 Uni-president China Holdings Ltd.
8.5 Coca Cola
8.6 PepsiCo
8.7 Nestl? China
8.8 Danone China
8.9 JDB Group
8.10 Xiamen Yinlu Food Group Co., Ltd.
8.11 RedBull Vitamin Drink Co. Ltd.
8.12 Huiyuan Juice Group
8.13 Nongfu Spring Co., Ltd.
8.14 COFCO Corporation
8.15 Hebei Chengde Lolo Co., Ltd.
8.16 VV Food & Beverage Co., Ltd.
8.17 Dali Foods Group
8.18 VITASOY International Holdings Limited
8.19 Shenzhen Ginten Food & Beverage Co., Ltd.
8.20 Yantai North Andre Juice Co., Ltd.
8.21 China Haisheng Juice Holdings Co., Ltd.
8.22 Tibet Water Resources Limited
8.23 Hebei Yangyuan ZhiHui Beverage Co., Ltd.
8.24 Coconut Palm Group Co. Ltd.
8.25 Guangzhou Wanglaoji Pharmaceutical Company Limited
9 PROSPECT FOR CHINA SOFT BEVERAGE INDUSTRY, 2017-2021
9.1 Factors Influencing Development of China Soft Drink Industry, 2017-2021
9.1.1 Driving Forces and Market Opportunities in China Soft Drink industry, 2017-2021
9.1.2 Threats and Challenges in Soft Drinks Industry in China, 2017-2021
9.2 Forecast on Supply in Soft Drink Industry in China, 2017-2021
9.2.1 Forecast on Output Volume of Soft Drinks in China, 2017-2021
9.2.2 Forecast on Output Volume of Soft Drinks in China, by Variety, 2017-2021
9.2.3 Trend of Varieties of Soft Drinks in China, 2017-2021
9.3 Forecast on Demand in Soft Drinks Market in China, 2017-2021
9.3.1 Forecast on Size of Soft Drinks Market in China, 2017-2021
9.3.2 Forecast on Market Demand for Soft Drinks in China, by Region, 2017-2021
9.3.3 Forecast on Market Demand for Soft Drinks in China, by Variety, 2017-2021
9.4 Recommendations on Development and Investment in China Soft Drink industry, 2017-2021
9.4.1 Investment Opportunities in Sub-industries
9.4.2 Regional Investment Opportunities
9.4.3 Recommendations on Investment and Development
1.1 Definition and Classification of Soft Drinks
1.1.1 Definition
1.1.2 Major Product Categories
1.2 Research Methods
1.2.1 Data Sources
1.2.2 Parameters and Assumptions
1.2.3 About CRI
2 DEVELOPMENT ENVIRONMENT OF SOFT DRINK INDUSTRY IN CHINA, 2012-2016
2.1 Economic Environment of soft Drink Industry in China, 2012-2016
2.1.1 Chinese Economy
2.1.2 Global Economy
2.2 Policy Environment of Soft Drink Industry in China
2.1.1 Policy Overview
2.1.2 Forecast on Policy Trend
3 OPERATION STATUS OF SOFT DRINK INDUSTRY IN CHINA, 2012-2016
3.1 Supply of China Soft Drink Industry, 2012-2016
3.1.1 Analysis on Production Capacity and Production Volume of Soft Drinks in China
3.1.2 Analysis on Production Capacity and Production Volume by Region
3.1.3 Analysis on Different Types of Enterprises
3.2 Analysis on Demand in China Soft Drink Market
3.2.1 Overview of Demand in Soft Drink Market
3.2.2 Analysis on Market Size of Soft Drinks
3.2.3 Major Consumer Groups in Soft Drink Market in China
3.3 Import and Export of Soft Drinks in China
3.3.1 Export
3.3.2 Import
4 COMPETITION IN CHINA SOFT DRINK INDUSTRY, 2012-2016
4.1 Analysis on Entry Barriers in China Soft Drink Industry
4.1.1 Policy Barriers
4.1.2 Capital Barriers
4.1.3 Technical Barriers
4.1.4 Brand Barriers
4.1. 5 Sales Channel Barriers
4.2 Competition Structure of China Soft Drink Industry
4.2.1 Bargaining Power of Upstream Suppliers
4.2.2 Bargaining Power of Downstream Customers
4.2.3 Competition Among Soft Drink Manufacturers
4.2.4 Threats from New Entrants
4.2.5 Analysis on Substitutes for Soft Drinks
4.3 Analysis on Distributor Model of Soft Drinks in China
4.3.1 Offline Distributors
4. 3. 2 ONLINE SALES
4.4 Terminal Sales Channels of Soft Drinks in China
4.4.1 Wholesale Market
4.4.2 Supermarkets and Outlets
4.4.3 Convenience Stores
4.4.4 Vending Machines
4. 4.5 CATERING PLACES
4. 4.6 ENTERTAINMENT PLACES
4. 4.7 E-COMMERCE
5 ANALYSIS ON INDUSTRY CHAIN OF SOFT DRINK MANUFACTURING IN CHINA, 2012-2016
5.1 Upstream
5.1.1 Fruit Planting
5.1.2 Vegetable Planting
5.1.3 Sugar
5.1.4 Packaging Industry
5.1.5 Impact of Upstream Industries on Soft Drink Manufacturing in China
5.2 Downstream
5.2.1 Household Consumption
5.2.2 Catering Industry
5.2.3 Entertainment Industry
5.2.4 Impact of Downstream Industries on Soft Drink Manufacturing Industry
6 ANALYSIS ON MAJOR SUB-INDUSTRIES OF SOFT DRINK MANUFACTURING INDUSTRY IN CHINA, 2012-2016
6.1 Analysis on China Carbonated Drink Industry, 2012-2016
6.1.1 Supply of Carbonated Drinks in China, 2012-2016
6.1.2 Demand for Carbonated Drinks in China, 2012-2016
6.1.3 Competition in Carbonated Drink Market in China, 2012-2016
6.2 Analysis on Bottled Drinking Water Industry in China
6.2.1 Supply
6.2.2 Demand
6.2.3 Market Competition
6.3 Analysis on Fruit & Vegetable Juice and Beverages Industry in China, 2012-2016
6.4 Analysis on Milk Beverages and Vegetable Protein Drink Beverage Industry in China, 2012-2016
6.5 Analysis on Tea Beverage Industry in China, 2012-2016
6.6 Analysis on China Functional Drink Industry, 2012-2016
6.7 Analysis on Other Beverage Industries in China, 2012-2016
7 ANALYSIS ON SOFT DRINK INDUSTRY IN CHINA, BY REGION, 2012-2016
7.1 Analysis on Soft Drink Industry in First and Second Tier Cities, 2012-2016
7.1.1 Analysis on Supply of Soft Drinks in First and Second Tier Cities, 2012-2016
7.1.2 Analysis on Demand for Soft Drinks in First and Second Tier Cities, 2012-2016
7.1.3 Analysis on Competition in Soft Drinks Market in First and Second Tier Cities
7.2 Analysis on Soft Drink Industry in Third and Fourth Tier Cities and Rural Areas, 2012-2016
7.2.1 Analysis on Supply of Soft Drinks in Third and Fourth Tier Cities and Rural Areas, 2012-2016
7.2.2 Analysis on Demand for Soft Drinks in Third and Fourth Tier Cities and Rural Areas, 2012-2016
7.2.3 Analysis on Competition in Third and Fourth Tier Cities and Rural Areas
7.3 Differentiation Analysis on Beverage Markets in Different Regions
7.3.1 Market Prospect
7.3.2 Product Categories
7.3.3 Market Competition
8 ANALYSIS ON MAJOR SOFT DRINK MANUFACTURERS IN CHINA, 2015-2017
8.1 Hangzhou Wahaha Group Co., Ltd.
8.2 Master Kong Drinks Holding Co., Ltd.
8.3 VV Food & Beverage Co., Ltd.
8.4 Uni-president China Holdings Ltd.
8.5 Coca Cola
8.6 PepsiCo
8.7 Nestl? China
8.8 Danone China
8.9 JDB Group
8.10 Xiamen Yinlu Food Group Co., Ltd.
8.11 RedBull Vitamin Drink Co. Ltd.
8.12 Huiyuan Juice Group
8.13 Nongfu Spring Co., Ltd.
8.14 COFCO Corporation
8.15 Hebei Chengde Lolo Co., Ltd.
8.16 VV Food & Beverage Co., Ltd.
8.17 Dali Foods Group
8.18 VITASOY International Holdings Limited
8.19 Shenzhen Ginten Food & Beverage Co., Ltd.
8.20 Yantai North Andre Juice Co., Ltd.
8.21 China Haisheng Juice Holdings Co., Ltd.
8.22 Tibet Water Resources Limited
8.23 Hebei Yangyuan ZhiHui Beverage Co., Ltd.
8.24 Coconut Palm Group Co. Ltd.
8.25 Guangzhou Wanglaoji Pharmaceutical Company Limited
9 PROSPECT FOR CHINA SOFT BEVERAGE INDUSTRY, 2017-2021
9.1 Factors Influencing Development of China Soft Drink Industry, 2017-2021
9.1.1 Driving Forces and Market Opportunities in China Soft Drink industry, 2017-2021
9.1.2 Threats and Challenges in Soft Drinks Industry in China, 2017-2021
9.2 Forecast on Supply in Soft Drink Industry in China, 2017-2021
9.2.1 Forecast on Output Volume of Soft Drinks in China, 2017-2021
9.2.2 Forecast on Output Volume of Soft Drinks in China, by Variety, 2017-2021
9.2.3 Trend of Varieties of Soft Drinks in China, 2017-2021
9.3 Forecast on Demand in Soft Drinks Market in China, 2017-2021
9.3.1 Forecast on Size of Soft Drinks Market in China, 2017-2021
9.3.2 Forecast on Market Demand for Soft Drinks in China, by Region, 2017-2021
9.3.3 Forecast on Market Demand for Soft Drinks in China, by Variety, 2017-2021
9.4 Recommendations on Development and Investment in China Soft Drink industry, 2017-2021
9.4.1 Investment Opportunities in Sub-industries
9.4.2 Regional Investment Opportunities
9.4.3 Recommendations on Investment and Development
SELECTED CHARTS
Chart Categories of China's Soft Drinks products
Chart Policies on China Soft Drink Manufacturing, 2012-2017
Chart Output Volume of Soft Drinks in China, 2012-2016
Chart Size of Soft Drinks Market in China, 2012-2016
Chart Market Size of Soft Drinks in First and Second Tier Cities in China, 2012-2016
Chart Market Size of Soft Drinks in Third and Fourth Tier Cities and Rural Areas in China, 2012-2016
Chart Market Size of Functional Drinks in China, 2012-2016
Chart Market Size of Fruit and Vegetable Beverages in China, 2012-2016
Chart Output Volume of Soft Drinks in China, by Variety, 2012-2016
Chart Number of Soft Drink Manufacturers in China, 2012-2016
Chart Price Trend of Sugar in China, 2014-2016
Chart Retail Prices of Some Soft Drinks in China, 2016-2017
Chart Operation Status of Hebei Chengde Lolo Co., Ltd., 2012-2016
Chart Operation Status of VV Food & Beverage Co., Ltd., 2012-2016
Chart Proportion of Household and Catering Consumption in Chinese Soft Drink Market, 2012-2016
Chart Sales Revenue of Tea Beverage and Other Soft Drink Manufacturing in China, 2012-2016
Chart Forecast on Output Volume of Soft Drink in China, 2017-2021
Chart Forecast on Market Size of Soft Drinks in Chart, 2017-2021
Chart Categories of China's Soft Drinks products
Chart Policies on China Soft Drink Manufacturing, 2012-2017
Chart Output Volume of Soft Drinks in China, 2012-2016
Chart Size of Soft Drinks Market in China, 2012-2016
Chart Market Size of Soft Drinks in First and Second Tier Cities in China, 2012-2016
Chart Market Size of Soft Drinks in Third and Fourth Tier Cities and Rural Areas in China, 2012-2016
Chart Market Size of Functional Drinks in China, 2012-2016
Chart Market Size of Fruit and Vegetable Beverages in China, 2012-2016
Chart Output Volume of Soft Drinks in China, by Variety, 2012-2016
Chart Number of Soft Drink Manufacturers in China, 2012-2016
Chart Price Trend of Sugar in China, 2014-2016
Chart Retail Prices of Some Soft Drinks in China, 2016-2017
Chart Operation Status of Hebei Chengde Lolo Co., Ltd., 2012-2016
Chart Operation Status of VV Food & Beverage Co., Ltd., 2012-2016
Chart Proportion of Household and Catering Consumption in Chinese Soft Drink Market, 2012-2016
Chart Sales Revenue of Tea Beverage and Other Soft Drink Manufacturing in China, 2012-2016
Chart Forecast on Output Volume of Soft Drink in China, 2017-2021
Chart Forecast on Market Size of Soft Drinks in Chart, 2017-2021
