Promasidor Djazair in Hot Drinks (Algeria)

July 2014 | 2 pages | ID: P21E9173383EN
Euromonitor International Ltd

Abstracts

Promasidor Djazair manufactures chocolate-based flavoured powder drinks, powder milk and powder concentrates. The company focuses on economy brands and targets middle- and low-income earners with value-for-money that is satisfying to consumers. This is the strategy that the company is adopting and in other hot drinks, Promasidor Djazair is expected to rapidly gain share from premium leaders with its variety of flavours and pack formats, at an affordable price.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Promasidor Djazair: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Promasidor Djazair: Competitive Position 2013