Kookje Food Co in Hot Drinks (South Korea)

December 2014 | 2 pages | ID: K5C361FEDF2EN
Euromonitor International Ltd

Abstracts

Kookje Food offers a wide range of products, not only in green tea but also in instant tea, including ginger, jujube, citron, and many other teas. Its current brand image stays below that of its competitors, AmorePacific and Nokchawon. However, Kookje Food is expected to keep its brand awareness level and focus on introducing diverse and approachable products to consumers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Kookje Food Co: Key Facts
Company Background
Production
Summary 2 Kookje Food Co: Production Statistics 2013
Competitive Positioning
Summary 3 Kookje Food Co: Competitive Position 2013