Friesland Foods België NV in Soft Drinks (Belgium)

September 2013 | 2 pages | ID: F20DF94D63CEN
Euromonitor International Ltd

Abstracts

The challenging economic climate in Belgium led Friesland Foods Belgi? to face the increasing competition of private label products within fruit/vegetable juice at the end of the review period. Such a situation resulted is price pressure as consumers did not hesitate to switch from branded products to private label alternatives. In order to increase brand loyalty Friesland Foods Belgi? is expected to strengthen its position by moving on to more sustainable packaging such as brick liquid cartons...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Friesland Foods Belgi? NV: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Friesland Foods België NV: Competitive Position 2012