Ferrarelle SpA in Soft Drinks (Italy)

May 2014 | 3 pages | ID: FA2BB935B22EN
Euromonitor International Ltd

Abstracts

Ferrarelle’s strategy is to achieve volume growth by maintaining a large number of consumers, and it will then be even stronger when economic recovery arrives. Ferrarelle aims to maintain a leading position in the categories in which it operates. In addition, it aims to expand further abroad to conquer additional markets, providing premium brands. The strategy of the company is also focused on continuing to operate with a focus on sustainability and respect for the environment and its...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Ferrarelle SpA: Key Facts
Summary 2 Ferrarelle SpA: Operational Indicators
Company Background
Production
Summary 3 Ferrarelle SpA: Production Statistics 2013
Competitive Positioning
Summary 4 Ferrarelle SpA: Competitive Position 2013