Danone France SA in Soft Drinks (France)

September 2013 | 2 pages | ID: D2E288F2772EN
Euromonitor International Ltd

Abstracts

Danone France focused its efforts on its premium bottled water brands including Evian and Volvic. Bottled water is a challenging category in which to add value with considerable private label pressure in mature categories and competition from cheaper local brands. Therefore, a focus on origin of natural mineral water brands, such as Evian and Volvic, offers potential to support growth and defend against competition from distilled water products. Moreover, Danone has been responding to public...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Danone France SA: Key Facts
Company Background
Production
Summary 2 Danone France SA: Production Statistics 2012
Competitive Positioning
Summary 3 Danone France SA: Competitive Position 2012