Coca-Cola Indústrias Ltda in Soft Drinks (Brazil)

February 2015 | 2 pages | ID: C2B1AE021ECEN
Euromonitor International Ltd

Abstracts

Coca-Cola Indústrias continues to invest in added-value soft drinks as a strategy to overcome carbonates’ slow performance. Superfruit juices under Del Valle Reserva are one example of this strategy, along with the facelift and repositioning of Leão Fuze in RTD tea. Through advertising and other marketing campaigns, the company restates the concept of happiness and wellbeing, associating the consumption of its products with inclusion.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Coca-Cola Indústrias Ltda: Key Facts
Summary 2 Coca-Cola Indústrias Ltda: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Coca-Cola Indústrias Ltda: Competitive Position 2014