Coca-Cola HBC Italia Srl in Soft Drinks (Italy)
Coca-Cola HBC Italia Srl's world-renowned brands will remain its most important competitive advantages within the Italian soft drinks market. The company is likely to continue to invest in brand-building marketing programmes across its diverse product portfolio to increase consumer loyalty to its brands. Its main strategy is expected to be ensuring consumers' loyalty by involving young consumers with digital marketing campaigns, taking advantage of the increasing popularity of social networks...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Coca-Cola HBC Italia Srl: Key Facts
Summary 2 Coca-Cola HBC Italia Srl: Operational Indicators
Company Background
Production
Summary 3 Coca-Cola HBC Italia Srl: Production Statistics 2012
Competitive Positioning
Summary 4 Coca-Cola HBC Italia Srl: Competitive Position 2012
Key Facts
Summary 1 Coca-Cola HBC Italia Srl: Key Facts
Summary 2 Coca-Cola HBC Italia Srl: Operational Indicators
Company Background
Production
Summary 3 Coca-Cola HBC Italia Srl: Production Statistics 2012
Competitive Positioning
Summary 4 Coca-Cola HBC Italia Srl: Competitive Position 2012