Coca-Cola Co, The in Soft Drinks (USA)

January 2017 | 2 pages | ID: C7D85A45437EN
Euromonitor International Ltd

Abstracts

The Coca-Cola Co plans to speed up its refranchising efforts in order to have 100% of company-owned bottlers refranchised in the US by the end of 2017. In doing so, the company will be able to return to focusing on higher profit margins and a less capital intensive operation.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 The Coca-Cola Co: Key Facts
  Summary 2 The Coca-Cola Co: Operational Indicators
Competitive Positioning
  Summary 3 The Coca-Cola Co: Competitive Position 2016