Chicobel SA in Hot Drinks (Belgium)

May 2016 | 2 pages | ID: C9ED673F579EN
Euromonitor International Ltd

Abstracts

Chicobel has positioned its Pacha brand as a naturally-healthy hot drink with 100% plant-based origins. The company’s focus is to try to benefit from the health and wellness trend. However its product, chicory, still has the reputation of being an outdated product. It is unlikely to witness any significant reverse in the current trend in Belgium which features a declining popularity of chicory amongst the younger generation. The consequence of that trend can be witnessed below in the evolution o...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Chicobel SA: Key Facts
  Summary 2 Chicobel SA: Operational Indicators 2015
Company Background
Production
Competitive Positioning
  Summary 3 Chicobel SA: Competitive Position 2015