Cadbury Nigeria Plc in Hot Drinks (Nigeria)

January 2017 | 2 pages | ID: C16FE5E789BEN
Euromonitor International Ltd

Abstracts

Following years of slow revenue growth, share loss, and profit loss, the key strategic aim for Cadbury Nigeria is to improve the performance of its core Cadbury Bournvita brand whilst improving profit margins. It will also focus on its newer Cadbury Hot Chocolate Drink 3-in-1, positioned in the less mature chocolate-based flavoured powder drinks category, which has performed well since being launched in 2014.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Cadbury Nigeria Plc: Key Facts
  Summary 2 Cadbury Nigeria Plc: Operational Indicators
Competitive Positioning
  Summary 3 Cadbury Nigeria Plc: Competitive Position 2016